{ "count": 42, "items": [ { "type": "podcast", "title": "How Brands Get Subject Matter Experts in Front of Journalists: Featured CEO Brett Farmiloe on IN CLEAR FOCUS", "show": "IN CLEAR FOCUS", "published": "2026-09-22T14:22:00.000Z", "duration": "27 min", "description": "Featured CEO Brett Farmiloe on Bigeye's IN CLEAR FOCUS: how brands get subject matter experts in front of journalists, and why human pitches win 3 to 1.", "summary": "Brett Farmiloe, founder and CEO of Featured and owner of HARO, joined Adrian Tennant on Bigeye's IN CLEAR FOCUS to explain how brands get their subject matter experts in front of journalists (one point of contact, a trusted core of 15 to 20 experts, an outer tier) and why human-written pitches are accepted three times as often as AI-generated ones.", "url": "https://brettfarmiloe.com/podcasts/in-clear-focus", "markdownUrl": "https://brettfarmiloe.com/podcasts/in-clear-focus.md", "sourceUrl": "https://featured.com/press/podcast/in-clear-focus", "listen": [ { "label": "Apple", "url": "https://podcasts.apple.com/us/podcast/earned-media-and-ai-visibility-with-brett-farmiloe/id1485152587?i=1000791078398" }, { "label": "Spotify", "url": "https://open.spotify.com/episode/6KfZO5ewMcpy1P6JbU2603" }, { "label": "YouTube", "url": "https://www.youtube.com/watch?v=UQFRtNdIjJ0" }, { "label": "IN CLEAR FOCUS", "url": "https://www.bigeyeagency.com/podcast/earned-media-and-ai-visibility-with-brett-farmiloe" } ], "takeaways": [ { "stat": "15 to 20", "text": "Getting subject matter experts in front of journalists is an operating model, and Brett Farmiloe points to universities as the organizations that run it best. One internal point of contact, the PR person or team, monitors and filters media opportunities, increasingly with AI. A trusted core of 15 to 20 experts gets the first call. An outer tier of experts is there for everything else, at the cost of more time and a lower hit rate. Farmiloe says the same model scales to companies." }, { "stat": "3x", "text": "Human-written pitches are accepted about three times as often as AI-generated ones. Across more than 1.4 million pitches Featured has analyzed with AI detection, 1 in 3 human-written pitches was accepted versus 1 in 10 AI pitches, which is why Farmiloe says the place human judgment stays irreplaceable in a PR workflow is writing the pitch yourself." }, { "stat": "15 minutes", "text": "Time is the first reason expertise inside a brand stays locked up: PR agencies do PR nine hours a day, while most experts have maybe 15 minutes a day for it. AI monitoring that surfaces relevant journalist requests is starting to open that door, and the roster of who speaks is widening with it. Most companies make the founder or CEO the thought leader, the safe play, but HR managers, CIOs and CTOs are now speaking in depth on technical subjects only they can address, and one consumer brand's press room links to a profile page for every expert to encourage each of them to be featured in the media." }, { "stat": "100 million+", "text": "HARO has sent more than 100 million emails since Featured revived it in April 2025. Farmiloe attributes the growth to demand for earned media, as every brand asks how to show up in ChatGPT and Claude: earned media is hard to manipulate, which is why backlinks anchored search for decades and why LLMs now treat it as trusted authority." } ], "quote": { "text": "Most companies will designate a founder or CEO to be the thought leader, which is very much the safe play. You're now seeing more human resource managers, more chief information officers, more CTOs who are talking in depth about a very technical aspect that only they could speak on. And by association of sharing that knowledge, it's an incredible marketing activity for those companies and those brands.", "attribution": "Brett Farmiloe, Founder & Chief Executive Officer, Featured" } }, { "type": "podcast", "title": "35% of Journalists Opt Out of AI pitches: Featured CEO Brett Farmiloe on Comms Confidential", "show": "Comms Confidential", "published": "2026-09-08T19:17:00.000Z", "duration": null, "description": "Brett Farmiloe of Featured on Comms Confidential: AI detection on every HARO pitch finds 21% fully AI-generated; 35% of journalists opt out of AI pitches.", "summary": "Brett Farmiloe, founder and CEO of Featured, joined the season finale of Comms Confidential: The Podcast to share what AI detection on every HARO pitch revealed (21% score as fully AI-generated) and why a PR professional's working day now begins inside an AI assistant rather than on a website.", "url": "https://brettfarmiloe.com/podcasts/comms-confidential-brett-farmiloe-ai-pitches", "markdownUrl": "https://brettfarmiloe.com/podcasts/comms-confidential-brett-farmiloe-ai-pitches.md", "sourceUrl": "https://featured.com/press/podcast/comms-confidential-brett-farmiloe-ai-pitches", "listen": [ { "label": "YouTube", "url": "https://www.youtube.com/watch?v=3TbITmRpJbA" }, { "label": "Apple", "url": "https://podcasts.apple.com/us/podcast/one-in-five-pitches-is-written-entirely-by-ai-a/id1867324496?i=1000788426218" }, { "label": "Spotify", "url": "https://open.spotify.com/episode/0tAuuotSxdDm2jgUAQYUgm?si=PSfGhx-qR0-vr7CozF-nIw" } ], "takeaways": [ { "stat": "", "text": "21% of all pitches submitted on HARO score as 100% AI-generated . Featured runs AI detection, powered by Pangram, on every single pitch that goes through the HARO platform, not on a sample." }, { "stat": "", "text": "35% of journalists check the \"Don't send me AI pitches\" box when they submit a HARO request . The box is unchecked by default, and HARO withholds every pitch detected as 100% AI-generated from journalists who check it." }, { "stat": "", "text": "HARO bans an account every 23 minutes . Bans come from community reporting, where a journalist marks a pitch as not helpful, plus internal review. A 100% AI score is treated as one signal of many, and there are no permanent bans on that signal alone." }, { "stat": "", "text": "Featured screened 5 million podcasts down to 814,000 active shows , defined as having released an episode in roughly the last 60 days. Alongside them sit about 75,000 journalists with HARO profiles and 7,000 to 8,000 publishers that accept op-eds and contributed content." } ], "quote": { "text": "Today's business day for a PR professional doesn't start where it used to be. It starts on Claude.", "attribution": "Brett Farmiloe, Founder & Chief Executive Officer, Featured" } }, { "type": "podcast", "title": "Why Your AI-Written Pitch Might Never Reach a Journalist: Featured CEO Brett Farmiloe on Let's Talk PR & More with Sherry Goldman", "show": "Let's Talk PR & More", "published": "2026-08-11T00:42:00.000Z", "duration": null, "description": "Featured CEO Brett Farmiloe on Let's Talk PR & More with Sherry Goldman: 21% of HARO pitches are AI-written, and 35% of journalists filter them out.", "summary": "Brett Farmiloe, founder and CEO of Featured, joined Sherry Goldman of Goldman Communications Group on Let's Talk PR & More, which airs on WRHU-FM, to discuss AI's influence on the PR-journalist relationship: about 21% of HARO pitches score as fully AI-generated, and roughly 35% of journalists have switched on the filter that blocks them.", "url": "https://brettfarmiloe.com/podcasts/lets-talk-pr-and-more-ai-written-pitch", "markdownUrl": "https://brettfarmiloe.com/podcasts/lets-talk-pr-and-more-ai-written-pitch.md", "sourceUrl": "https://featured.com/press/podcast/lets-talk-pr-and-more-ai-written-pitch", "listen": [ { "label": "Apple", "url": "https://podcasts.apple.com/us/podcast/lets-talk-pr-more-show-127-brett-farmiloe-featured/id1692818304?i=1000781979109" }, { "label": "Spotify", "url": "https://open.spotify.com/episode/5IBTS2OgmuKFNy1AJGgMuW" }, { "label": "Episode Page", "url": "https://letstalkprandmore.podbean.com/e/lets-talk-pr-more-show-127-brett-farmiloe-featuredcom-on-media-relations-and-ais-impact/" } ], "takeaways": [ { "stat": "", "text": "About 21% of pitches submitted through HARO score as fully AI-generated, and roughly 35% of journalists have switched on the filter that keeps those pitches out of their inbox; the box is unchecked by default." }, { "stat": "", "text": "Journalists split into two camps. Some refuse AI-written pitches outright; others optimize for getting connected with the best source and don't care how the first message was written." }, { "stat": "", "text": "HARO is not a numbers game. Farmiloe calls that the biggest misconception PR pros bring to the platform; the professionals winning today focus on relevant replies and quality relationships with journalists." }, { "stat": "", "text": "The front page used to be the newspaper, then a search results page, and now it's an AI answer summary. A published story is a starting point for visibility, not the finish line." } ], "quote": { "text": "The front page used to be the newspaper and then it was a search engine result page and now it's an AI answer summary.", "attribution": "Brett Farmiloe, Founder & Chief Executive Officer, Featured" } }, { "type": "podcast", "title": "Why Are Journalist Request Platforms So Important for SEO?", "show": "Majestic's SEO in 2026", "published": "2026-08-05T17:11:00.000Z", "duration": null, "description": "Brett Farmiloe joined Majestic's SEO in 2026 podcast to share insights on how to leverage journalist request platforms like HARO and Connectively for SEO a", "summary": "Brett Farmiloe joined Majestic's SEO in 2026 podcast to share insights on how to leverage journalist request platforms like HARO and Connectively for SEO and PR.", "url": "https://brettfarmiloe.com/podcasts/why-journalist-request-platforms-important-seo", "markdownUrl": "https://brettfarmiloe.com/podcasts/why-journalist-request-platforms-important-seo.md", "sourceUrl": "https://featured.com/press/podcast/why-journalist-request-platforms-important-seo", "listen": [ { "label": "Majestic's SEO in 2026 podcast", "url": "https://majestic.com/seo-in-2026/additional-insights/brett-farmiloe" }, { "label": "Apple", "url": "https://podcasts.apple.com/tr/podcast/why-are-journalist-request-platforms-so-important-for/id1598137108?i=1000780012729&l=tr" }, { "label": "Spotify", "url": "https://open.spotify.com/episode/5HvEfOYnAEerhLOY8dijdo" }, { "label": "YouTube", "url": "https://www.youtube.com/watch?v=9gwZq6f5bKU" } ], "takeaways": [ { "stat": "", "text": "Featured acquired HARO after a decline in quality and trust on the platform, that Brett Farmiloe, founder and CEO of Featured, attributes largely to the adoption of AI. Restoring authentic connections between journalists and sources has been the core of the mission since, starting with AI-detection scoring on every pitch submitted through HARO and Connectively." }, { "stat": "", "text": "Brett Farmiloe's best-practice framework for journalist request platforms follows the HARO acronym: be Helpful, be Authentic, be Relevant and be On time. Being on time is not about replying first; it is about being at the top of the line with the best credentials and the most helpful response." }, { "stat": "", "text": "Connectively, which puts HARO's journalist requests into a searchable platform, lists hundreds of open opportunities at any given time, and paid subscribers can filter by domain authority and by whether a placement carries a dofollow or nofollow link. The most common user is an SEO agency or an in-house marketing team, and a strong response runs four to eight sentences." }, { "stat": "", "text": "HARO emails a digest of journalist requests three times a day, and most Featured customers use the platforms every day. Many block 15 minutes on their calendar daily to review new requests, because missing a perfect request from a high-value publication is, in Farmiloe's words, \"a pretty big miss.\"" } ], "quote": { "text": "The outreach that I'm seeing win on our platforms is the folks who aren't sending out a higher volume of pitches, but they're sending out a higher quality of pitch.", "attribution": "Brett Farmiloe · Founder & Chief Executive Officer, Featured" } }, { "type": "podcast", "title": "AI Is the New Front Page: Featured CEO Brett Farmiloe on In Reality with Eric Schurenberg", "show": "In Reality", "published": "2026-05-30T00:33:00.000Z", "duration": null, "description": "Featured CEO Brett Farmiloe on In Reality with Eric Schurenberg: AI is the new front page, 21% of HARO pitches are AI-written, and 3,000+ accounts banned.", "summary": "Brett Farmiloe, founder and CEO of Featured, joined Eric Schurenberg, former CEO of Fast Company and founder of the Alliance for Trust in Media, on In Reality to explain how reputation is now shaped by what AI models say, why HARO scores every pitch for AI authorship, and how more than 3,000 accounts have been banned since the revival.", "url": "https://brettfarmiloe.com/podcasts/in-reality-ai-is-the-new-front-page", "markdownUrl": "https://brettfarmiloe.com/podcasts/in-reality-ai-is-the-new-front-page.md", "sourceUrl": "https://featured.com/press/podcast/in-reality-ai-is-the-new-front-page", "listen": [ { "label": "Apple", "url": "https://podcasts.apple.com/us/podcast/the-delicate-art-of-managing-reputation-in-the/id1614432176?i=1000770236833" }, { "label": "Episode Page", "url": "https://www.in-reality.fm/how-ai-and-trust-are-reshaping-media-outreach/" } ], "takeaways": [ { "stat": "", "text": "AI is the new front page. PR used to get you on the front page of newspapers, backlinks got you on the front page of Google, and now there are many ways onto the front page of AI." }, { "stat": "", "text": "21% of pitches received via HARO are completely AI-generated, and about 35% of journalists opt out of receiving AI pitches entirely. The score sits on every pitch, and the opt-out is one click." }, { "stat": "", "text": "Featured has banned more than 3,000 HARO accounts since reviving the platform. Because HARO is newsletter-ad supported rather than subscription-funded, bad acting is a one-click permanent ban with no revenue at stake." }, { "stat": "", "text": "About 95% of experts on Featured aren't paying. The other 5%, mostly PR agencies and in-house marketing teams, pay for more usage; Farmiloe describes Featured as an AI for PR platform that helps users find media opportunities and submit pitches." } ], "quote": { "text": "AI is the new front page. PR used to get you on the front page of newspapers. Backlinks used to get you on the front page of Google. And now you have a variety of ways to get you on the front page of AI.", "attribution": "Brett Farmiloe · Founder & Chief Executive Officer, Featured" } }, { "type": "podcast", "title": "Inside the HARO Acquisition and Launch of Featured: What It Signals About the Future of Earned Media, with Brett Farmiloe on The Brandinc PR Podcast", "show": "The Brandinc PR Podcast", "published": "2026-03-27T01:33:00.000Z", "duration": null, "description": "Featured CEO Brett Farmiloe on The Brandinc PR Podcast with Brandi Sims: why HARO still matters, what its acquisition signals, and how AI fits in.", "summary": "Brett Farmiloe, founder and CEO of Featured, joined Brandi Sims on The Brandinc PR Podcast to unpack the acquisition and relaunch of HARO and what it reveals about the future of journalism, credibility and earned media, including how AI fits into the process without replacing editorial judgment.", "url": "https://brettfarmiloe.com/podcasts/brandinc-pr-inside-the-haro-acquisition", "markdownUrl": "https://brettfarmiloe.com/podcasts/brandinc-pr-inside-the-haro-acquisition.md", "sourceUrl": "https://featured.com/press/podcast/brandinc-pr-inside-the-haro-acquisition", "listen": [ { "label": "Apple", "url": "https://podcasts.apple.com/us/podcast/inside-the-haro-acquisition-and-launch-of-featured/id1769667431?i=1000757504766" }, { "label": "Spotify", "url": "https://open.spotify.com/episode/73ScTVU59O5z96yC4iClOG" } ], "takeaways": [ { "stat": "", "text": "HARO still plays a critical role in today's media ecosystem, which is why Featured gave one of the most recognizable tools in earned media a second life." }, { "stat": "", "text": "The acquisition signals how journalists want to work with sources: direct, credible connections rather than volume." }, { "stat": "", "text": "Earned media is heading toward credibility over volume, and trust is the real currency in media." }, { "stat": "", "text": "AI fits into the process without replacing editorial judgment, which is what PR professionals and founders must rethink to stay relevant." }, { "stat": "", "text": "The Brandinc PR Podcast, hosted by Brandi Sims, shares insights and strategies from entrepreneurs, business leaders and industry experts. This episode was published on March 26, 2026 and runs 23 minutes. Recorded before Featured relaunched Connectively on June 2, 2026, so product details reflect the platforms at the time." } ], "quote": null }, { "type": "podcast", "title": "Fragmented Influence: Why PR Now Means Podcasts, Substacks and Eight Revenue Streams Per Journalist, with Featured CEO Brett Farmiloe on Under Embargo", "show": "Under Embargo", "published": "2026-03-18T15:19:00.000Z", "duration": null, "description": "Featured CEO Brett Farmiloe on Under Embargo: HARO's AI detection, the two camps of journalists on AI pitches, and why influence moved to individuals.", "summary": "Brett Farmiloe, founder and CEO of Featured and the person who brought HARO back, joined Becca Chambers and Parry Headrick on Under Embargo to explain how his team rebuilt trust in journalist-source matching after AI-generated pitches eroded the platform, and why influence has shifted from outlets to individual journalists with eight revenue streams.", "url": "https://brettfarmiloe.com/podcasts/under-embargo-fragmented-influence", "markdownUrl": "https://brettfarmiloe.com/podcasts/under-embargo-fragmented-influence.md", "sourceUrl": "https://featured.com/press/podcast/under-embargo-fragmented-influence", "listen": [ { "label": "Apple", "url": "https://podcasts.apple.com/us/podcast/fragmented-influence-why-pr-now-means-podcasts-substacks/id1801534896?i=1000756011315" }, { "label": "Spotify", "url": "https://open.spotify.com/episode/0Fdq5qbks58eD01PgcRUmu" }, { "label": "RSS", "url": "https://rss.com/podcasts/under-embargo-podcast/2598164" } ], "takeaways": [ { "stat": "8", "text": "A working journalist now has as many as eight revenue streams. Media influence has fragmented from outlets to individuals, newsletters and podcasts, so earned media strategy has to follow the person rather than the masthead." }, { "stat": "2", "text": "Journalists split into two camps on AI-generated pitches. One camp filters them out; the other only cares about reaching the right source, which changes how PR practitioners should think about disclosure and effort." }, { "stat": "100%", "text": "Featured rebuilt trust on HARO with AI detection and source verification. After AI-generated pitches and spam eroded quality, every pitch is scored for AI authorship and the score is shown to journalists as a signal." } ], "quote": { "text": "Anyone can show up and share their expertise for free on Help a Reporter Out.", "attribution": "Brett Farmiloe, Founder & Chief Executive Officer, Featured" } }, { "type": "podcast", "title": "AI in PR: The Strategic Edge, with Featured CEO Brett Farmiloe on PureLogics Pulse", "show": "PureLogics Pulse", "published": "2026-03-13T02:39:00.000Z", "duration": null, "description": "Featured CEO Brett Farmiloe on PureLogics Pulse: human-in-the-loop PR, why unedited AI pitches hurt credibility, and what a good pitch looks like in 2026.", "summary": "Brett Farmiloe, founder and CEO of Featured and the leader behind HARO's revival, joined Amir Khan on PureLogics Pulse to explain how AI is changing PR, why AI-generated pitches without human oversight damage credibility, and what an effective pitch looks like in 2026.", "url": "https://brettfarmiloe.com/podcasts/purelogics-pulse-ai-in-pr", "markdownUrl": "https://brettfarmiloe.com/podcasts/purelogics-pulse-ai-in-pr.md", "sourceUrl": "https://featured.com/press/podcast/purelogics-pulse-ai-in-pr", "listen": [ { "label": "Shopify", "url": "https://open.spotify.com/episode/7Mb7T5TLYHBuDU8lWfY24T" }, { "label": "YouTube", "url": "https://youtu.be/n_DrhySSqVc" }, { "label": "Episode Link", "url": "https://purelogics.com/pulse/ai-in-pr-the-strategic-edge/" } ], "takeaways": [ { "stat": "", "text": "Human in the loop is what keeps AI from damaging credibility in PR, and Featured and HARO preserve trust by verifying experts and detecting fully AI-generated submissions." }, { "stat": "", "text": "An effective pitch in 2026 is personalized, relevant, authentic and timely, and helps the journalist do their job." }, { "stat": "", "text": "Featured connects verified experts with journalists and publishers who need credible sources, the platform Farmiloe built after supporting hundreds of small businesses at his agency." }, { "stat": "", "text": "AI is a thinking partner for PR workflows, which changes the skills the future workforce needs, from balancing efficiency with trust to keeping quality control human." }, { "stat": "", "text": "PureLogics Pulse features conversations with founders, CXOs and tech leaders about growth, AI and digital innovation. This episode was published on March 12, 2026 and runs 23 minutes. Recorded before Featured relaunched Connectively on June 2, 2026, so product details reflect the platforms at the time." } ], "quote": null }, { "type": "podcast", "title": "Media Mentions Help With Model Mentions: Featured CEO Brett Farmiloe on On Top of PR with Jason Mudd", "show": "On Top of PR", "published": "2026-03-10T14:01:00.000Z", "duration": "35 min", "description": "Featured CEO Brett Farmiloe on On Top of PR with Jason Mudd: why HARO came back, how it scores pitches, and why media mentions feed AI model mentions.", "summary": "Brett Farmiloe, founder and CEO of Featured and owner of HARO, joined Jason Mudd of Axia Public Relations on the On Top of PR podcast to explain why HARO came back and how it now vets pitches, and to make the case that earned media mentions feed the AI models that recommend brands.", "url": "https://brettfarmiloe.com/podcasts/on-top-of-pr", "markdownUrl": "https://brettfarmiloe.com/podcasts/on-top-of-pr.md", "sourceUrl": "https://featured.com/press/podcast/on-top-of-pr", "listen": [ { "label": "Apple", "url": "https://podcasts.apple.com/us/podcast/haros-comeback-modern-sourcing-for-journalists-and-brands/id1530395967?i=1000754426704" }, { "label": "YouTube", "url": "https://www.youtube.com/watch?v=uSsZp2I95UA" }, { "label": "On Top of PR Episode Page", "url": "https://www.axiapr.com/blog/haro-comeback-with-brett-farmiloe-on-top-of-pr" } ], "takeaways": [ { "stat": "75,000", "text": "More than 75,000 journalists have used HARO . Founded in 2008, the service was rebranded to Connectively in 2024, announced for discontinuation in December 2024, and revived by Featured in April 2025 after Farmiloe cold-emailed the support line." }, { "stat": "100%", "text": "HARO is 100% supported by newsletter ads and stays free for journalists and sources. It remains what it was built to be: a three-times-a-day email of journalist requests." }, { "stat": "64.5%", "text": "Media mentions help with model mentions. Farmiloe argues that platforms like HARO boost the earned media mentions that raise how often a brand is cited by AI models, a metric he sees replacing vanity placements as the measure of PR value. Research from Featured shows 64.5% of all mentions are from earned media." } ], "quote": { "text": "Media mentions help with model mentions. Platforms like HARO are a great way to help boost up those media mentions so that your model mentions can start to increase.", "attribution": "Brett Farmiloe, Founder & Chief Executive Officer, Featured" } }, { "type": "podcast", "title": "The Publications That Matter to Your Audience Might Not Have a Dot-Com: Featured CEO Brett Farmiloe on cogcast", "show": "cogcast", "published": "2026-03-06T15:07:00.000Z", "duration": null, "description": "Brett Farmiloe of Featured on Cognito Media's cogcast: AI raised the bar for every pitch, journalists are now entrepreneurs, and outlets may be people.", "summary": "Brett Farmiloe, founder and CEO of Featured and owner of HARO, joined Larissa Padden on Cognito Media's cogcast to argue that AI has raised the quality bar for every pitch and that media influence is moving from publications to people, with journalists now running businesses of their own.", "url": "https://brettfarmiloe.com/podcasts/cogcast-media-matchmaker", "markdownUrl": "https://brettfarmiloe.com/podcasts/cogcast-media-matchmaker.md", "sourceUrl": "https://featured.com/press/podcast/cogcast-media-matchmaker", "listen": [ { "label": "Apple", "url": "https://podcasts.apple.com/us/podcast/brett-farmiloe-the-media-matchmaker-who-says-ai-will/id1540281196?i=1000754395025" }, { "label": "Spotify", "url": "https://open.spotify.com/episode/1uIhLwvXU1TezjdMM24J5k" }, { "label": "Cogcast", "url": "https://www.cognitomedia.com/brett-farmiloe-why-the-publications-that-matter-to-your-audience-might-not-have-a-dot-com/" } ], "takeaways": [ { "stat": "", "text": "AI has set a new quality threshold for pitches. A submission now has to go above and beyond what a current model like ChatGPT can generate on its own, which is why HARO scores every pitch for AI authorship and surfaces the score to journalists." }, { "stat": "", "text": "Journalists are now entrepreneurs. When Farmiloe asks journalists how many sources of income they have, they hold up two hands and eight fingers: five clients, a Substack, consultations, and a course or book, which is why a pitch has to respect their time." }, { "stat": "", "text": "The publications that matter to your audience might not have a dot-com. Media influence is fragmenting toward personal brands and independent newsletters, and those brands are people." }, { "stat": "", "text": "HARO subscribers get upwards of 20 journalist requests three times a day. The service has connected sources with reporters since 2008, and the HARO acronym (Helpful, Authentic, Relevant, On time) describes what journalists select for." } ], "quote": { "text": "AI has set a new quality threshold. You have to go above and beyond what ChatGPT can generate independently.", "attribution": "Brett Farmiloe · Founder & Chief Executive Officer, Featured" } }, { "type": "podcast", "title": "Get Quoted by a Human to Be Found by Machines: Featured CEO Brett Farmiloe on the Human-First AI Marketing Podcast", "show": "Human-First AI Marketing Podcast", "published": "2026-03-03T01:19:00.000Z", "duration": null, "description": "Featured CEO Brett Farmiloe on the Human-First AI Marketing Podcast: reactive PR for SMBs, and why media mentions get brands cited by AI models.", "summary": "Brett Farmiloe, founder and CEO of Featured and HARO, joined Mike Montague of Avenue9 on the Human-First AI Marketing Podcast to explain the PR opportunity most small and mid-market companies miss: getting quoted in credible outlets is how a brand gets cited in AI models, improves its search visibility and earns trust in sales conversations.", "url": "https://brettfarmiloe.com/podcasts/human-first-ai-marketing-featured-in-ai-results", "markdownUrl": "https://brettfarmiloe.com/podcasts/human-first-ai-marketing-featured-in-ai-results.md", "sourceUrl": "https://featured.com/press/podcast/human-first-ai-marketing-featured-in-ai-results", "listen": [ { "label": "Apple", "url": "https://podcasts.apple.com/us/podcast/being-featured-in-ai-results-with-brett-farmiloe/id1786606079?i=1000752396551" }, { "label": "Episode Page", "url": "https://podcast.avenue9.com/episodes/18563800-being-featured-in-ai-results-with-brett-farmiloe" } ], "takeaways": [ { "stat": "", "text": "Reactive PR is where small businesses should start. Instead of blasting press releases, look for in-progress stories where journalists are already asking for sources." }, { "stat": "", "text": "Getting quoted by a human is the best way to be found by machines. Media mentions in trusted outlets raise the odds of being referenced in AI models and cited in search results." }, { "stat": "", "text": "AI can scale outreach, but it can't replace original thought. Journalists want human insight, not ChatGPT output, and Featured's platforms detect AI-generated content and surface real voices." }, { "stat": "", "text": "A placement's value shows up in sales conversations, where a credible feature builds the trust that moves high-value deals." }, { "stat": "", "text": "The Human-First AI Marketing Podcast, hosted by Mike Montague, founder of Avenue9, shows small and mid-sized businesses how to harness AI without losing the human touch. Season 2, episode 66 was published on March 2, 2026 and runs 25 minutes. Recorded before Featured relaunched Connectively on June 2, 2026, so product details reflect the platforms at the time." } ], "quote": null }, { "type": "podcast", "title": "The AI PR Hack: Get Backlinks From Journalists, with Featured CEO Brett Farmiloe on The Edward Show", "show": "The Edward Show", "published": "2026-02-20T00:52:00.000Z", "duration": null, "description": "Featured CEO Brett Farmiloe on The Edward Show: an AI feature that matches your press release to the right journalists from HARO's 33,000-plus.", "summary": "Brett Farmiloe, founder and CEO of Featured and owner of HARO, returned to Edward Sturm's daily SEO show to demo Featured's journalist-matching feature: paste a press release or an angle, and the tool uses journalist data, past articles and active queries to recommend the reporters most likely to cover it, instead of blasting a media list.", "url": "https://brettfarmiloe.com/podcasts/edward-show-ai-pr-hack", "markdownUrl": "https://brettfarmiloe.com/podcasts/edward-show-ai-pr-hack.md", "sourceUrl": "https://featured.com/press/podcast/edward-show-ai-pr-hack", "listen": [ { "label": "Apple", "url": "https://podcasts.apple.com/us/podcast/the-ai-pr-hack-get-backlinks-from-33-000-journalists/id1700357503?i=1000750508303" }, { "label": "Spotify", "url": "https://open.spotify.com/episode/2HxmLLJteqUSkLDwGnpgm8" }, { "label": "YouTube", "url": "https://www.youtube.com/watch?v=neQa9Xxlx_k" } ], "takeaways": [ { "stat": "", "text": "Featured's AI matches a story to the journalists most likely to cover it by analyzing journalist data, past articles and active queries, drawing on a HARO network of journalists." }, { "stat": "", "text": "Most PR efforts fail because they prioritize volume over quality. The tool exists to replace mass distribution with targeted pitch recommendations." }, { "stat": "", "text": "The HARO response window is roughly two to three hours, and being first doesn't always matter; being the last, best response can work in your favor." }, { "stat": "", "text": "Journalists use AI detection and filtering tools on submissions, so never copy-paste an AI-generated pitch without editing it." } ], "quote": { "text": "If you want to get covered in news, pitch a journalist and work with them on developing a story.", "attribution": "Brett Farmiloe, Founder & Chief Executive Officer, Featured" } }, { "type": "podcast", "title": "Earned Media in the Agent Era: Featured CEO Brett Farmiloe on The AI SEO Insighter with Chris Raulf", "show": "The AI SEO Insighter", "published": "2026-02-11T01:26:00.000Z", "duration": null, "description": "Featured CEO Brett Farmiloe on The AI SEO Insighter with Chris Raulf: AI scores on every HARO pitch, why roundups still work, and AI agents as sourcers.", "summary": "Brett Farmiloe, founder and CEO of Featured and HARO, joined Chris Raulf on The AI SEO Insighter to describe what's happening inside newsrooms as AI reshapes journalism, why expert roundups still work while search traffic declines, and how AI agents will soon source experts the way PR teams do today.", "url": "https://brettfarmiloe.com/podcasts/ai-seo-insighter-earned-media-agent-era", "markdownUrl": "https://brettfarmiloe.com/podcasts/ai-seo-insighter-earned-media-agent-era.md", "sourceUrl": "https://featured.com/press/podcast/ai-seo-insighter-earned-media-agent-era", "listen": [ { "label": "YouTube", "url": "https://www.youtube.com/watch?v=4NBbhTJCbeg" }, { "label": "Episode Page", "url": "https://chrisraulf.com/podcast/earned-media-in-the-agent-era/" } ], "takeaways": [ { "stat": "", "text": "AI detection scores now attach to every pitch on HARO, which Featured acquired from Cision in April 2025 and revived as a newsletter-first platform." }, { "stat": "", "text": "Expert roundups still work when search traffic declines, because publishers need credible human sources more, not less." }, { "stat": "", "text": "Local news deserts might be rescued by AI, with companies generating stories from public records for light human editing." }, { "stat": "", "text": "The next step is AI agents sourcing experts, while newsroom economics push more journalists into corporate communications." }, { "stat": "", "text": "The AI SEO Insighter is hosted by international AI and SEO expert Chris Raulf, who explores how AI is reshaping search with industry leaders. This episode was published on February 10, 2026. Recorded before Featured relaunched Connectively on June 2, 2026, so product details reflect the platforms at the time." } ], "quote": null }, { "type": "podcast", "title": "Human in the Loop, on Everything: Featured CEO Brett Farmiloe on Build a Better Agency", "show": "Build a Better Agency", "published": "2026-01-19T00:15:00.000Z", "duration": null, "description": "Featured CEO Brett Farmiloe on Build a Better Agency: every HARO pitch is AI-scored, 21% are fully AI-generated, and a human still decides what gets sent.", "summary": "Brett Farmiloe, founder and CEO of Featured and owner of HARO, joined Drew McLellan on Agency Management Institute's Build a Better Agency podcast to explain how agencies should run PR in the AI era. Every HARO pitch is scored for AI authorship, about 21% score as 100% AI-generated, and Farmiloe's rule for agencies is human in the loop, everything.", "url": "https://brettfarmiloe.com/podcasts/build-a-better-agency-537", "markdownUrl": "https://brettfarmiloe.com/podcasts/build-a-better-agency-537.md", "sourceUrl": "https://featured.com/press/podcast/build-a-better-agency-537", "listen": [ { "label": "Apple", "url": "https://podcasts.apple.com/us/podcast/build-a-better-agency-podcast/id1050216800" }, { "label": "Spotify", "url": "https://open.spotify.com/episode/1n8qPUQH0oyI0CdincdHwg" }, { "label": "Build a Better Agency Podcast", "url": "https://agencymanagementinstitute.com/podcasts/how-ai-is-changing-the-pr-landscape/" } ], "takeaways": [ { "stat": "", "text": "About 21% of all pitches on HARO score as 100% AI-generated. Every pitch submitted through HARO is run through AI detection, and since reviving the platform Featured's investment has gone into maintaining quality and trust by giving journalists the transparency to filter." }, { "stat": "", "text": "Farmiloe's operating rule for agencies is human in the loop, on everything. AI can match expertise to media opportunities and draft a response, but a person still decides whether a pitch is right to send, whether the work is PR, content or technical SEO." }, { "stat": "", "text": "The HARO acronym is the pitch checklist: be Helpful, be Authentic, be Relevant and be On time. Helpful means knowing the journalist has a job to do and writing the pitch that helps them do it." }, { "stat": "", "text": "Featured ran as freemium B2B SaaS, with anyone able to answer up to three questions a month at no cost. Farmiloe ran a marketing agency for 10 years, serviced more than 500 small-business clients, and sold it at the end of 2021 to build Featured; he told McLellan to follow the money, because in Q4 2025 the investment was flowing to autonomous agents." } ], "quote": { "text": "Human in the loop, on everything. Human in the loop on PR, human in the loop on content creation, human in the loop on technical SEO, human in the loop on whatever, fill in the blank.", "attribution": "Brett Farmiloe · Founder & Chief Executive Officer, Featured" } }, { "type": "podcast", "title": "DIY PR Pitching to US Media: HARO CEO Brett Farmiloe on Hack Your Own PR with Odette Barry", "show": "Hack Your Own PR", "published": "2025-12-09T02:16:00.000Z", "duration": null, "description": "HARO CEO Brett Farmiloe on Hack Your Own PR with Odette Barry: expert commentary in US media, the HARO pitch formula, and what citations mean for LLMs.", "summary": "Brett Farmiloe, founder and CEO of Featured and owner of HARO, joined Odette Barry on Hack Your Own PR to show founders and change-makers how to land expert commentary in US media with HARO and Featured, why journalists can spot an AI-generated pitch immediately, and what citations mean for visibility inside LLMs.", "url": "https://brettfarmiloe.com/podcasts/hack-your-own-pr-diy-pitching-us-media", "markdownUrl": "https://brettfarmiloe.com/podcasts/hack-your-own-pr-diy-pitching-us-media.md", "sourceUrl": "https://featured.com/press/podcast/hack-your-own-pr-diy-pitching-us-media", "listen": [ { "label": "Apple", "url": "https://podcasts.apple.com/us/podcast/diy-pr-pitching-to-us-media-with-brett-farmiloe-ceo/id1503118547?i=1000745367786" }, { "label": "Spotify", "url": "https://open.spotify.com/episode/4duLVBOxnNDG4UZsh5xIQO" }, { "label": "Episode page", "url": "https://hackyourownpr.libsyn.com/diy-pr-pitching-to-us-media-with-brett-farmiloe-ceo-of-haro-ep-115" } ], "takeaways": [ { "stat": "", "text": "HARO and Featured are the DIY route to expert commentary pieces in US media, with no PR budget required." }, { "stat": "", "text": "The anatomy of a pitch that cuts through is the HARO acronym: helpful, authentic, relevant and on time." }, { "stat": "", "text": "Journalists can immediately spot AI-generated pitches, and Farmiloe has seen every mistake people make when pitching themselves." }, { "stat": "", "text": "Citations in the media are what visibility inside LLMs is built on, which sets up a tension between the media industry and AI that founders have to navigate." } ], "quote": { "text": "Journalists are the best at AI detection. They can immediately spot AI-generated pitches.", "attribution": "Brett Farmiloe, Founder & Chief Executive Officer, Featured" } }, { "type": "podcast", "title": "How HARO Helps You Stand Out: PR Tips That Connect, with Brett Farmiloe on The Real Connect", "show": "The Real Connect", "published": "2025-12-04T03:02:00.000Z", "duration": null, "description": "Brett Farmiloe on The Real Connect with Tamika Carlton: how HARO works behind the scenes, what journalists want, and using AI without losing your voice.", "summary": "Brett Farmiloe, CEO of HARO and Featured, joined Tamika Carlton on The Real Connect to talk about relationships, PR and the power of simple conversations: how HARO works behind the scenes, what journalists actually want from sources, and how to use HARO and Featured without losing your voice.", "url": "https://brettfarmiloe.com/podcasts/the-real-connect-how-haro-helps-you-stand-out", "markdownUrl": "https://brettfarmiloe.com/podcasts/the-real-connect-how-haro-helps-you-stand-out.md", "sourceUrl": "https://featured.com/press/podcast/the-real-connect-how-haro-helps-you-stand-out", "listen": [ { "label": "Apple", "url": "https://podcasts.apple.com/us/podcast/how-haro-helps-you-stand-out-pr-tips-that-connect-with/id1790332732?i=1000739546249" } ], "takeaways": [ { "stat": "", "text": "How HARO really works for journalists and sources, and why connection accelerates every startup." }, { "stat": "", "text": "AI-generated pitches are a reality on HARO; what journalists actually want is a real source with a real voice." }, { "stat": "", "text": "The RV road trip shaped Farmiloe's philosophy on business, and he still believes in walking meetings and being the dumbest person in the room." }, { "stat": "", "text": "The Real Connect, hosted by Tamika Carlton, is a relationship podcast about communication, leadership and human connection. Season 2, episode 8 was published on December 3, 2025 and runs 37 minutes. Recorded before Featured relaunched Connectively on June 2, 2026, so product details reflect the platforms at the time." } ], "quote": null }, { "type": "podcast", "title": "Connecting Experts With Journalists Through Featured.com: Brett Farmiloe on the HabitStack Podcast", "show": "HabitStack", "published": "2025-11-26T03:07:00.000Z", "duration": null, "description": "Featured founder Brett Farmiloe on the HabitStack Podcast with Scott Ward: HARO pitch rules, life after product-market fit, and a fourth founder's habits.", "summary": "Brett Farmiloe, founder of Featured and the owner who revived HARO, joined Scott Ward on the HabitStack Podcast for a founder-to-founder conversation: the HARO pitch rules, why timing often beats perfect credentials, Featured's inflection point after product-market fit, and the habits that keep a fourth-time founder moving.", "url": "https://brettfarmiloe.com/podcasts/habitstack-connecting-experts-with-journalists", "markdownUrl": "https://brettfarmiloe.com/podcasts/habitstack-connecting-experts-with-journalists.md", "sourceUrl": "https://featured.com/press/podcast/habitstack-connecting-experts-with-journalists", "listen": [ { "label": "Episode Page", "url": "https://podcast.habitstack.com/2418149/episodes/18247980-brett-farmiloe-connecting-experts-with-journalists-through-featured-com" } ], "takeaways": [ { "stat": "", "text": "Be helpful, authentic, relevant and on time, and know that timing often matters more than perfect credentials when a journalist is on deadline." }, { "stat": "", "text": "Featured hit product-market fit for earned media and is exploring what else its expert network can do, from disrupting survey incentives to providing fresh human knowledge for training AI models." }, { "stat": "", "text": "Talking to customers is the antidote to discouragement, and imposter syndrome persists after success." }, { "stat": "", "text": "Farmiloe's operating habits: the Eisenhower Matrix for urgent versus important work, a 15-minute walk every four hours, and the baby fainting goat mentality of moving fast despite potential pitfalls." }, { "stat": "", "text": "The HabitStack Podcast, hosted by Scott Ward, is honest, informal conversation with startup and agency founders who are deep in the trenches. This episode was published on November 25, 2025 and runs 38 minutes. Recorded before Featured relaunched Connectively on June 2, 2026, so product details reflect the platforms at the time." } ], "quote": null }, { "type": "podcast", "title": "21% of HARO Pitches Are Fully AI-Generated: Featured CEO Brett Farmiloe on Inside the Media Minds", "show": "Inside the Media Minds", "published": "2025-11-11T17:53:00.000Z", "duration": null, "description": "About 21% of pitches submitted through HARO score as fully AI-generated, and journalists split into a camp that filters them out and a camp that cares only", "summary": "Brett Farmiloe, founder and CEO of Featured, joined Inside the Media Minds , the podcast from W2 Communications, to share what HARO's AI-detection data shows about pitching. About 21% of pitches submitted through HARO score as fully AI-generated, and journalists split into a camp that filters them out and a camp that cares only about reaching the right source.", "url": "https://brettfarmiloe.com/podcasts/21-percent-haro-pitches-fully-ai-generated", "markdownUrl": "https://brettfarmiloe.com/podcasts/21-percent-haro-pitches-fully-ai-generated.md", "sourceUrl": "https://featured.com/press/podcast/21-percent-haro-pitches-fully-ai-generated", "listen": [ { "label": "Inside the Media Minds", "url": "https://w2comm.com/inside-the-media-mind-of-brett-farmiloe-featured/" }, { "label": "Soundcloud", "url": "https://soundcloud.com/user-647017583-68492554/inside-the-media-mind-of-brett-farmiloe-featured" } ], "takeaways": [ { "stat": "", "text": "Featured acquired HARO in spring 2025 after Brett Farmiloe, founder and CEO of Featured, saw the shutdown announcement and emailed the general support address, support@connectively.us , asking to talk with someone. That email reached the right person and led to the deal that brought HARO back." }, { "stat": "", "text": "Every journalist request on HARO is manually reviewed and approved before it goes out. Reviewers confirm the journalist actually writes for the publication and that the site meets a minimum domain authority of 20; podcasts are exempt. Connectively has no domain authority minimum, so niche sites that miss the HARO threshold can request content there." }, { "stat": "", "text": "Early research shows that the more often a brand is mentioned in articles that LLMs ingest, the more often LLMs cite it , which makes the goal of AI visibility getting mentioned in the publications LLMs cite. Those publications include prominent authoritative sites and also niche industry sites covering obscure topics." }, { "stat": "", "text": "Brett Farmiloe, founder and CEO of Featured, says more bots than humans now visit websites , and publishers have responded by producing content for machines rather than readers, because readers increasingly reach that information through an LLM. His advice for anyone publishing: make sure the content is highly structured and ready for bots." } ], "quote": { "text": "There's two camps in terms of AI usage for journalists. There's the camp that is adamantly opposed, and there's the camp that doesn't care. And the camp that doesn't care is only concerned with getting connected to the right source.", "attribution": "Brett Farmiloe, founder and CEO of Featured, on Inside the Media Minds from W2 Communications, hosted by Christine Blake and Madison Farabaugh, November 11, 2025" } }, { "type": "podcast", "title": "The Two PR Tools You Need: Featured and HARO", "show": "Visibility Era", "published": "2025-11-05T02:31:00.000Z", "duration": null, "description": "Featured founder Brett Farmiloe on Visibility Era: how he built Featured, why he bought HARO, and why niche blogs and expert sources matter for LLMs.", "summary": "Brett Farmiloe, founder of Featured and the new owner of HARO, joined PR experts Bridget Aileen Sicsko and Lydia Bagarozza on Visibility Era to explain how he built Featured, why he acquired HARO, what's coming to both platforms, and why niche blogs and expert sources matter more than ever for visibility in LLMs like ChatGPT.", "url": "https://brettfarmiloe.com/podcasts/visibility-era-the-two-pr-tools-you-need", "markdownUrl": "https://brettfarmiloe.com/podcasts/visibility-era-the-two-pr-tools-you-need.md", "sourceUrl": "https://featured.com/press/podcast/visibility-era-the-two-pr-tools-you-need", "listen": [ { "label": "Apple", "url": "https://podcasts.apple.com/us/podcast/the-2-pr-tools-you-need-ep125/id1693000519?i=1000735210297" }, { "label": "YouTube", "url": "https://www.youtube.com/watch?v=cZaislUX1nQ" } ], "takeaways": [ { "stat": "", "text": "Two PR tools, one owner. Featured connects experts with top-tier publications, and HARO, one of the most iconic PR tools ever built, is back under the same roof." }, { "stat": "", "text": "Why Farmiloe acquired HARO and what's next, including new tools and updates coming to Featured and HARO as of November 2025." }, { "stat": "", "text": "Niche blogs and expert sources are becoming more important for visibility, including inside LLMs like ChatGPT." }, { "stat": "", "text": "The future of PR in an AI-driven world runs through expert sourcing: media, AI and sources are evolving together." } ], "quote": { "text": "Help a Reporter Out is one of the most iconic PR tools that's ever been built.", "attribution": "Brett Farmiloe, Founder & Chief Executive Officer, Featured" } }, { "type": "podcast", "title": "Scaling Trust: Featured CEO Brett Farmiloe with Jason Barnard on Fastlane Founders and Legacy", "show": "Fastlane Founders and Legacy", "published": "2025-09-24T00:20:00.000Z", "duration": null, "description": "Featured CEO Brett Farmiloe with Jason Barnard on Fastlane Founders: short expert contributions, AI citations, and an audit-first path to visibility.", "summary": "Brett Farmiloe, founder and CEO of Featured, joined Jason Barnard, CEO of Kalicube, on Fastlane Founders and Legacy to lay out how entrepreneurs scale trust in the AI era: short expert contributions to the 2,500 publications that use Featured's platforms, timely interviews that AI answers cite, and an audit-first approach to visibility.", "url": "https://brettfarmiloe.com/podcasts/fastlane-founders-scaling-trust", "markdownUrl": "https://brettfarmiloe.com/podcasts/fastlane-founders-scaling-trust.md", "sourceUrl": "https://featured.com/press/podcast/fastlane-founders-scaling-trust", "listen": [ { "label": "Apple", "url": "https://podcasts.apple.com/us/podcast/brett-farmiloe-with-jason-barnard-on-fastlane-founders/id1452109607?i=1000728081874" }, { "label": "YouTube", "url": "https://www.youtube.com/watch?v=vkwGY1SwkDU" }, { "label": "Episode Page", "url": "https://fastlanefounders.com/2025/september-2025/fastlane-founders-with-brett-farmiloe/" } ], "takeaways": [ { "stat": "", "text": "A 400-character expert contribution is the lowest-lift way into the more than 2,500 publications that use Featured's platforms. Farmiloe weighs time against expected output and calls contributions a low time lift with real upside." }, { "stat": "", "text": "Nobody has a definitive answer for getting featured in LLMs, and that isn't stopping anyone. His sequence: audit, define what opportunities exist, act on them, then create your own." }, { "stat": "", "text": "There are more marketing agencies than coffee shops in the US. Businesses now have the tools to do PR themselves, and the constraint is time." }, { "stat": "", "text": "Quality over quantity is the immediate answer, but don't sleep on quantity. That tension is why 2025 is confusing for marketers; forced to choose, Farmiloe picks quality." } ], "quote": { "text": "I don't think that anyone has a definitive answer of how to go get featured in LLMs, but that's not stopping people from trying different things and seeing what works.", "attribution": "Brett Farmiloe · Founder & Chief Executive Officer, Featured" } }, { "type": "podcast", "title": "How to Still Get Free Press Coverage in an Ever-Changing AI World: Featured CEO Brett Farmiloe on Brand Rescue", "show": "Brand Rescue", "published": "2025-09-23T03:27:00.000Z", "duration": null, "description": "Featured CEO Brett Farmiloe on Brand Rescue with Whitney Lee: reviving HARO, why trust in media matters more than ever, and going from agency to platform.", "summary": "Brett Farmiloe, founder and CEO of Featured and CEO of the revived HARO, joined Whitney Lee on Brand Rescue: Public Relations Unfiltered to talk about breathing new life into a platform that connects journalists with sources, why trust in media matters more than ever, and the messy transition from agency life to building a tech platform.", "url": "https://brettfarmiloe.com/podcasts/brand-rescue-free-press-coverage-ai-world", "markdownUrl": "https://brettfarmiloe.com/podcasts/brand-rescue-free-press-coverage-ai-world.md", "sourceUrl": "https://featured.com/press/podcast/brand-rescue-free-press-coverage-ai-world", "listen": [ { "label": "Spotify", "url": "https://creators.spotify.com/pod/profile/brandrescue/episodes/How-to-Still-Get-Free-Press-Coverage-in-an-Ever-Changing-AI-World-with-Brett-Farmiloe--Founder-of-Featured-com-and-CEO-of-HARO-e38ic1r/a-ac5vns1" } ], "takeaways": [ { "stat": "", "text": "Free press coverage still exists in an AI world; HARO connects journalists with sources at no cost to either side." }, { "stat": "", "text": "Trust in media is more important than ever, which is the premise behind reviving HARO." }, { "stat": "", "text": "AI is shaking things up and holding the door open, creating new opportunities alongside the noise." }, { "stat": "", "text": "From agency to platform: the transition from a marketing agency to a tech company, finding product-market fit, and doing one thing really well." }, { "stat": "", "text": "Brand Rescue: Public Relations Unfiltered, hosted by Whitney Lee, gives small business owners tactical marketing and PR advice. This episode was published on September 22, 2025 and runs 38 minutes. Recorded before Featured relaunched Connectively on June 2, 2026, so product details reflect the platforms at the time." } ], "quote": null }, { "type": "podcast", "title": "The Future of PR: Earned Media, AI in Journalism and Visibility, with Featured CEO Brett Farmiloe on Right About Now", "show": "Right About Now", "published": "2025-09-20T00:05:00.000Z", "duration": null, "description": "Featured CEO Brett Farmiloe on Right About Now with Ryan Alford: the HARO relaunch, AI detection on every pitch, and how to measure PR in 2025.", "summary": "Brett Farmiloe, founder and CEO of Featured, joined Ryan Alford on Right About Now to explain earned media after the HARO relaunch: why sourcing experts is an infinite problem for journalists, why time is the biggest barrier for experts, and how every HARO pitch now carries an AI-detection score that journalists can filter on.", "url": "https://brettfarmiloe.com/podcasts/right-about-now-future-of-pr", "markdownUrl": "https://brettfarmiloe.com/podcasts/right-about-now-future-of-pr.md", "sourceUrl": "https://featured.com/press/podcast/right-about-now-future-of-pr", "listen": [ { "label": "Apple", "url": "https://podcasts.apple.com/us/podcast/the-future-of-pr-earned-media-ai-in/id1346054199?i=1000727481422" }, { "label": "YouTube", "url": "https://www.youtube.com/watch?v=SmHw-YcOKMI" }, { "label": "Episode Page", "url": "https://www.ryanisright.com/the-future-of-pr-earned-media-ai-in-journalism-visibility-strategies-with-brett-farmiloe/" } ], "takeaways": [ { "stat": "", "text": "Sourcing experts for stories is an infinite problem for journalism, and the biggest barrier on the expert side is time; most of the world's knowledge isn't on the internet because people haven't had time to share it." }, { "stat": "", "text": "Every HARO pitch runs through AI detection, and the score is shown to journalists, who can filter out fully AI-generated pitches with one click; profiles and sources are verified as well." }, { "stat": "", "text": "HARO is free for sources and journalists, monetized through text ads in its three-times-daily emails, and Featured subscribers get early access to HARO queries because journalists often need a source before the next edition sends." }, { "stat": "", "text": "A Fast Company placement might move your business, or it might not. Farmiloe calls that the biggest misconception about PR: results depend on timing and outlet, so set alerts for your expertise and measure what works." } ], "quote": { "text": "Sourcing experts for stories is an infinite problem for journalists.", "attribution": "Brett Farmiloe, Founder & Chief Executive Officer, Featured" } }, { "type": "podcast", "title": "Navigating HARO's Relaunch and the Future of Media Exposure, with Brett Farmiloe on PRessing On", "show": "PRessing On", "published": "2025-09-17T02:24:00.000Z", "duration": null, "description": "Featured CEO Brett Farmiloe on PRessing On: Real Life in Public Relations: the 2025 HARO relaunch, AI in PR, and building the expert economy.", "summary": "Brett Farmiloe, founder and CEO of Featured, joined the hosts of PRessing On: Real Life in Public Relations to talk through the 2025 acquisition and revival of HARO, how Featured connects subject-matter experts with publishers to create ready-to-publish Q&A content, and where media exposure is heading as AI changes PR.", "url": "https://brettfarmiloe.com/podcasts/pressing-on-navigating-haros-relaunch", "markdownUrl": "https://brettfarmiloe.com/podcasts/pressing-on-navigating-haros-relaunch.md", "sourceUrl": "https://featured.com/press/podcast/pressing-on-navigating-haros-relaunch", "listen": [ { "label": "Apple", "url": "https://podcasts.apple.com/us/podcast/ai-in-pr-navigating-haros-relaunch-and-the-future/id1786184044?i=1000727095789" }, { "label": "Episode Page", "url": "https://pressingonpodcast.podbean.com/e/ai-in-pr-navigating-haro-s-relaunch-and-the-future-of-media-exposure-with-brett-farmiloe/" } ], "takeaways": [ { "stat": "", "text": "In 2025, Farmiloe led Featured's acquisition and revival of HARO, modernizing one of the most iconic brands in media sourcing." }, { "stat": "", "text": "Featured connects subject-matter experts with publishers to create ready-to-publish Q&A content, the model that made HARO a natural fit." }, { "stat": "", "text": "Before Featured, Farmiloe founded Markitors, a digital marketing agency for small businesses he scaled and sold after 10 years, and ran Pursue the Passion, a national interview tour on career education." }, { "stat": "", "text": "The goal is the expert economy: democratizing access to media opportunities so anyone with expertise can be a source." } ], "quote": { "text": "Business owners have an abundance of knowledge, but no where to share it. That's why I created a platform where they could show up, and get rewarded for sharing their expertise.", "attribution": "Brett Farmiloe, Founder & Chief Executive Officer, Featured" } }, { "type": "podcast", "title": "42 Answers Per Query, with Brett Farmiloe on the Public Relations Review Podcast", "show": "Public Relations Review", "published": "2025-09-16T00:02:00.000Z", "duration": null, "description": "Featured CEO Brett Farmiloe on the Public Relations Review Podcast: three daily HARO emails, about 42 answers per query, and a freemium model for experts.", "summary": "Brett Farmiloe, founder and CEO of Featured, joined Peter Woolfolk on the Public Relations Review Podcast to walk through how HARO and Featured work after the April 2025 revival: three daily emails, a typical query drawing about 42 answers, and a freemium model that lets any expert answer three questions a month at no cost.", "url": "https://brettfarmiloe.com/podcasts/public-relations-review-featured-haro", "markdownUrl": "https://brettfarmiloe.com/podcasts/public-relations-review-featured-haro.md", "sourceUrl": "https://featured.com/press/podcast/public-relations-review-featured-haro", "listen": [ { "label": "Apple", "url": "https://podcasts.apple.com/us/podcast/public-relations-review-podcast/id1453800632" }, { "label": "Episode Page", "url": "https://www.publicrelationsreviewpodcast.com/building-visibility-how-featured-and-haro-are-revolutionizing-pr/" }, { "label": "helpareporter.com", "url": "http://helpareporter.com" } ], "takeaways": [ { "stat": "42", "text": "A typical Featured query draws about 42 answers or submissions. A journalist might use one quote and a publisher might use 10, which is why relevance beats volume." }, { "stat": "100%", "text": "HARO is free for journalists and free for sources, 100% supported by newsletter ads. Sign up at helpareporter.com and three emails a day arrive with journalist requests." }, { "stat": "70%", "text": "70% of the audience is in the US, another 15% in the UK, and 5 to 10% in Australia, New Zealand and Canada. HARO's history in one breath: started in 2008, acquired in 2010, folded into Cision in 2014, rebranded Connectively in 2024, discontinued in December 2024, revived in April 2025." }, { "stat": "2,500", "text": "Featured connects experts with more than 2,500 publishers and runs AI detection on every submission through a partnership with Pangram; Farmiloe describes Featured as a 24/7 personal PR agent." } ], "quote": { "text": "HARO is free for journalists, free for sources and is 100% supported by newsletter ads.", "attribution": "Brett Farmiloe, Founder & Chief Executive Officer, Featured" } }, { "type": "podcast", "title": "Your New Customer Is AI: Featured CEO Brett Farmiloe on PR Yourself with Leah Frazier", "show": "PR Yourself", "published": "2025-09-15T01:43:00.000Z", "duration": null, "description": "Featured CEO Brett Farmiloe on PR Yourself with Leah Frazier: 175,000 experts, 3,000 publishers, HARO's three daily emails, and why your customer is AI.", "summary": "Brett Farmiloe, founder and CEO of Featured and HARO, joined Leah Frazier on PR Yourself to show small businesses how to earn media mentions without a PR firm, with about 175,000 experts and more than 3,000 publishers across Featured and HARO at the time, and a warning that the customer you're now marketing to is AI.", "url": "https://brettfarmiloe.com/podcasts/pr-yourself-your-new-customer-is-ai", "markdownUrl": "https://brettfarmiloe.com/podcasts/pr-yourself-your-new-customer-is-ai.md", "sourceUrl": "https://featured.com/press/podcast/pr-yourself-your-new-customer-is-ai", "listen": [ { "label": "Apple", "url": "https://podcasts.apple.com/us/podcast/brett-farmiloe-on-brand-boosting-media-mentions-using/id1537875452?i=1000726783190" }, { "label": "Spotify", "url": "https://open.spotify.com/episode/10vBvXVXZfAMIfYcGg9Beo" }, { "label": "Episode Page", "url": "https://www.buzzsprout.com/1429435/episodes/17841313" } ], "takeaways": [ { "stat": "", "text": "HARO emails go out at 5:30 a.m., 12:30 p.m. and 5:30 p.m. Eastern, free for sources and journalists and supported by newsletter ads; subscribers set 15-minute calendar reminders at those times." }, { "stat": "", "text": "Every HARO pitch and Featured answer runs through Pangram's AI detection. The pitch checklist is the HARO acronym: helpful, authentic, relevant and on time." }, { "stat": "", "text": "Your new customer is AI. With roughly half of web traffic now bots, Farmiloe frames media mentions as the way a brand gets found by the machines answering customers' questions; one agency client 25x'd its organic search presence in 12 months." } ], "quote": { "text": "Your new customer that you're marketing to is AI.", "attribution": "Brett Farmiloe · Founder & Chief Executive Officer, Featured" } }, { "type": "podcast", "title": "Using HARO to Navigate the Expert Economy: Featured CEO Brett Farmiloe on The Digital PR Podcast", "show": "The Digital PR Podcast", "published": "2025-07-31T23:41:00.000Z", "duration": null, "description": "Featured CEO Brett Farmiloe on Propellernet's Digital PR Podcast: where HARO's audience is, when its three daily editions send, and how to pitch now.", "summary": "Brett Farmiloe, founder and CEO of Featured, joined Louise Parker and Stephen Baker of Propellernet on The Digital PR Podcast three months after reviving HARO to explain who the platform reaches (70% of its audience is in the US and 15% in the UK), when its three daily editions go out, and what makes a pitch land in an inbox full of AI spam.", "url": "https://brettfarmiloe.com/podcasts/digital-pr-podcast-expert-economy", "markdownUrl": "https://brettfarmiloe.com/podcasts/digital-pr-podcast-expert-economy.md", "sourceUrl": "https://featured.com/press/podcast/digital-pr-podcast-expert-economy", "listen": [ { "label": "Apple", "url": "https://podcasts.apple.com/us/podcast/35-using-haro-to-navigate-the-expert-economy-with/id1659049082?i=1000719948965" }, { "label": "Spotify", "url": "https://open.spotify.com/episode/6oO3DxiN7Trl3tDeydxe6j" }, { "label": "YouTube", "url": "https://www.youtube.com/watch?v=w8meIKrR3bw" }, { "label": "Episode Page", "url": "https://www.propellernet.co.uk/the-digital-pr-podcast/35-using-haro-to-navigate-the-expert-economy-with-brett-farmiloe/" } ], "takeaways": [ { "stat": "70%", "text": "70% of HARO's audience is in the US, 15% in the UK, and another 5 to 10% in Australia, New Zealand and Canada. Farmiloe calls HARO the largest expert source directory that exists." }, { "stat": "3", "text": "3 daily HARO editions go out at 5:35 a.m., 12:35 p.m. and 5:35 p.m. Eastern. Three months after the April 2025 relaunch, Farmiloe said he had severely underestimated the enthusiasm for HARO on both sides." }, { "stat": "8", "text": "Featured was an eight-person company in Scottsdale, Arizona at the time, founded in January 2022 after Farmiloe's 10 years running a marketing agency." } ], "quote": { "text": "I'm really, really bullish on the expert economy. I have to be because we have horses in the race.", "attribution": "Brett Farmiloe, Founder & Chief Executive Officer, Featured" } }, { "type": "podcast", "title": "HARO Reloaded: How to Pitch Like It's 2025, with Featured CEO Brett Farmiloe on Stories and Strategies", "show": "Stories and Strategies", "published": "2025-07-22T23:53:00.000Z", "duration": null, "description": "Featured CEO Brett Farmiloe on Stories and Strategies: why HARO faded, how it came back, and how to pitch when 7 to 14 people pitch every journalist.", "summary": "Brett Farmiloe, founder and CEO of Featured, joined Farzana Baduel and Doug Downs on the Stories and Strategies podcast two months after reviving HARO to explain why the platform faded, how he brought it back, and what it takes to stand out in a journalist's inbox when pitchers outnumber journalists many times over.", "url": "https://brettfarmiloe.com/podcasts/stories-and-strategies-haro-reloaded", "markdownUrl": "https://brettfarmiloe.com/podcasts/stories-and-strategies-haro-reloaded.md", "sourceUrl": "https://featured.com/press/podcast/stories-and-strategies-haro-reloaded", "listen": [ { "label": "Apple", "url": "https://podcasts.apple.com/us/podcast/haro-reloaded-how-to-pitch-like-its-2025/id1512806323?i=1000718413998" }, { "label": "YouTube", "url": "https://www.youtube.com/watch?v=7SkrghnGk_Y" }, { "label": "Episode Page", "url": "https://storiesandstrategies.ca/haro-comeback-in-digital-pr/" } ], "takeaways": [ { "stat": "", "text": "Journalists on HARO want one thing: a source for a story. Farmiloe's HARO acronym (Helpful, Authentic, Relevant, On time) is the baseline for how PR pros should pitch them." }, { "stat": "", "text": "Somewhere between 7 and 14 people are pitching for every journalist. PR agencies pitch, and a lot of small business owners now pitch for themselves, which is why relevance is the whole game." }, { "stat": "", "text": "Where and how people want to be featured is changing in 2025. Farmiloe's advice is to treat PR like marketing: try it, measure it, and double down on what works." }, { "stat": "", "text": "Featured started in January 2022, after Farmiloe ran an agency for 10 years with 500 small-business owners who needed visibility; HARO, founded around 2007 to 2008, came back as a three-times-a-day email two months before this conversation." } ], "quote": { "text": "Where and how people want to be featured is changing. PR professionals need to approach it from a marketing perspective in terms of you try it, you measure it, and you double down on the stuff that works.", "attribution": "Brett Farmiloe · Founder & Chief Executive Officer, Featured" } }, { "type": "podcast", "title": "PR Hacks for Small Business Owners, with Brett Farmiloe on Marketer of the Day with Robert Plank", "show": "Marketer of the Day", "published": "2025-07-06T02:54:00.000Z", "duration": null, "description": "Featured CEO Brett Farmiloe on Marketer of the Day with Robert Plank: how small business owners land media features by being concise and credible.", "summary": "Brett Farmiloe, founder and CEO of Featured and the new owner of HARO, joined Robert Plank on Marketer of the Day to explain how experts land media features by being concise, credible and consistent, and why real experience beats polish when journalists choose sources.", "url": "https://brettfarmiloe.com/podcasts/marketer-of-the-day-pr-hacks-for-small-business", "markdownUrl": "https://brettfarmiloe.com/podcasts/marketer-of-the-day-pr-hacks-for-small-business.md", "sourceUrl": "https://featured.com/press/podcast/marketer-of-the-day-pr-hacks-for-small-business", "listen": [ { "label": "Apple", "url": "https://podcasts.apple.com/ca/podcast/1364-featured-pr-hacks-for-small-business-owners-with/id562518965?i=1000715801451&l=fr-CA" }, { "label": "YouTube", "url": "https://www.youtube.com/watch?v=evcUlq03FAw" } ], "takeaways": [ { "stat": "", "text": "Stories get picked up because they're real, clear and timely, not because someone paid for them." }, { "stat": "", "text": "Featured and HARO both connect experts with media outlets, giving small business owners a route into coverage without an expensive PR retainer." }, { "stat": "", "text": "Be concise, credible and consistent. That is Farmiloe's formula for landing media features." }, { "stat": "", "text": "Real experience over fluff: pitch with clarity and confidence, and lead with what you've actually done." }, { "stat": "", "text": "Marketer of the Day with Robert Plank is a daily business podcast for entrepreneurs, consultants and expert-led service businesses. Episode 1364 was published on July 5, 2025 and runs 22 minutes. Recorded before Featured relaunched Connectively on June 2, 2026, so product details reflect the platforms at the time." } ], "quote": null }, { "type": "podcast", "title": "Cracking the B2B Marketplace Code: Featured CEO Brett Farmiloe on SaaS That App", "show": "SaaS That App", "published": "2025-07-02T03:13:00.000Z", "duration": null, "description": "Featured CEO Brett Farmiloe on SaaS That App: turning a manual PR service into a two-sided marketplace, Magic Moments metrics, and manual-first automation.", "summary": "Brett Farmiloe, founder and CEO of Featured, joined Aaron Marchbanks and Justin Edwards of Delta Systems on SaaS That App to explain how he turned a manual PR service into a two-sided SaaS marketplace: the Magic Moments metrics that matter, marketplace equilibrium, and the manual-first, automate-second principle.", "url": "https://brettfarmiloe.com/podcasts/saas-that-app-cracking-the-b2b-marketplace-code", "markdownUrl": "https://brettfarmiloe.com/podcasts/saas-that-app-cracking-the-b2b-marketplace-code.md", "sourceUrl": "https://featured.com/press/podcast/saas-that-app-cracking-the-b2b-marketplace-code", "listen": [ { "label": "YouTube", "url": "https://www.youtube.com/watch?v=fyfvMUu8ixQ" } ], "takeaways": [ { "stat": "", "text": "Manual first, automate second. Featured turned manual expert-to-publisher PR processes into scalable software only after doing them by hand." }, { "stat": "", "text": "Magic Moments matter more than vanity metrics: track the key events that show the marketplace is working for both sides." }, { "stat": "", "text": "Marketplace equilibrium is crucial: balance the supply of experts and the demand from publishers, and dogfood the product with community feedback." }, { "stat": "", "text": "Real human knowledge is the differentiator, including giving rejected answers a second life and creating niche media sites to publish them." }, { "stat": "", "text": "SaaS That App, from Delta Systems, is the podcast for people building or thinking about starting a tech-enabled business, hosted by Aaron Marchbanks and Justin Edwards. This episode was published on July 1, 2025 and runs 37 minutes. Recorded before Featured relaunched Connectively on June 2, 2026, so product details reflect the platforms at the time." } ], "quote": null }, { "type": "podcast", "title": "Breaking Into Global Media: Insider Tips for Australian Entrepreneurs, with HARO's Brett Farmiloe on Media Magnet", "show": "Media Magnet", "published": "2025-06-27T02:05:00.000Z", "duration": null, "description": "HARO's Brett Farmiloe on Media Magnet with Liz Nable: how Australian and New Zealand experts break into global media, six days after HARO's relaunch.", "summary": "Brett Farmiloe, founder and CEO of Featured and the owner who revived HARO, joined Liz Nable on Media Magnet, six days into HARO's return, to show Australian and New Zealand business owners how to use the international equivalent of SourceBottle to get quoted by outlets like Fast Company and The New York Times.", "url": "https://brettfarmiloe.com/podcasts/media-magnet-haro-for-australian-entrepreneurs", "markdownUrl": "https://brettfarmiloe.com/podcasts/media-magnet-haro-for-australian-entrepreneurs.md", "sourceUrl": "https://featured.com/press/podcast/media-magnet-haro-for-australian-entrepreneurs", "listen": [ { "label": "Apple", "url": "https://podcasts.apple.com/us/podcast/52-breaking-into-global-media-insider-tips-for-australian/id1612225266?i=1000714711761" }, { "label": "Episode Page", "url": "https://www.liznable.com/podcasts/media-magnet/episodes/2149050742" } ], "takeaways": [ { "stat": "", "text": "Australia and New Zealand are HARO's third-largest user group after the US and the UK. Journalist call-outs go to hundreds of thousands of sources up to three times a day." }, { "stat": "", "text": "Six days after the relaunch, hundreds of journalist queries had already come in. Farmiloe's mantra for the rebuild: email by email, day by day, we're getting better." }, { "stat": "", "text": "The test for any pitch: if it helps a reporter out, press send; if it doesn't, don't. Quantity doesn't matter; if you truly have value, you are valuable." }, { "stat": "", "text": "HARO's history in one line: founded in 2008, acquired in 2010, rebranded as Connectively, discontinued in December 2024, and acquired and relaunched by Featured in April 2025." } ], "quote": { "text": "The mantra that we're living by over here is email by email, day by day, we're getting better.", "attribution": "Brett Farmiloe · Founder & Chief Executive Officer, Featured" } }, { "type": "podcast", "title": "Transforming Knowledge Into Media Opportunities: Featured CEO Brett Farmiloe on Your Brand Amplified", "show": "Your Brand Amplified", "published": "2025-06-17T02:59:00.000Z", "duration": null, "description": "Featured's Brett Farmiloe on Your Brand Amplified with Anika Jackson: why experts struggle to share knowledge and how Featured links them with journalists.", "summary": "Brett Farmiloe, founder and CEO of Featured, joined Anika Jackson on Your Brand Amplified to explain why so many professionals have valuable expertise but no way to share it, and how Featured connects them with journalists who need credible sources while keeping quality and trust at the center.", "url": "https://brettfarmiloe.com/podcasts/your-brand-amplified-knowledge-into-media-opportunities", "markdownUrl": "https://brettfarmiloe.com/podcasts/your-brand-amplified-knowledge-into-media-opportunities.md", "sourceUrl": "https://featured.com/press/podcast/your-brand-amplified-knowledge-into-media-opportunities", "listen": [ { "label": "Apple", "url": "https://podcasts.apple.com/us/podcast/transforming-knowledge-into-media-opportunities-with/id1543221243?i=1000713072759" } ], "takeaways": [ { "stat": "", "text": "Many professionals have valuable expertise but struggle to communicate it to a broader audience; Featured exists to connect them with journalists seeking credible sources." }, { "stat": "", "text": "Quality and trust sit at the heart of the platform, so both journalists and sources can engage reliably." }, { "stat": "", "text": "AI streamlines matching experts with relevant opportunities, while the focus stays on authentic human interaction." }, { "stat": "", "text": "Set keyword alerts on a free Featured account to stay informed about relevant queries and respond promptly to journalists who need insights." }, { "stat": "", "text": "Your Brand Amplified is Anika Jackson's deep dive into the strategies, stories and mindsets that separate thriving entrepreneurs from the rest. Episode 559 was published on June 16, 2025 and runs 33 minutes. Recorded before Featured relaunched Connectively on June 2, 2026, so product details reflect the platforms at the time." } ], "quote": null }, { "type": "podcast", "title": "Featured Acquires HARO: Brett Farmiloe on the Domain Name Wire Podcast", "show": "Domain Name Wire", "published": "2025-06-17T02:11:00.000Z", "duration": null, "description": "Brett Farmiloe returns to the Domain Name Wire Podcast: how the Featured.com domain and rebrand paid off, and why Featured acquired HARO in 2025.", "summary": "Brett Farmiloe, founder and CEO of Featured, returned to Andrew Allemann's Domain Name Wire Podcast two years after Terkel rebranded to Featured on the domain Featured.com , to explain how the new domain and brand have helped, how the HARO deal came about, and what Featured plans for the service.", "url": "https://brettfarmiloe.com/podcasts/domain-name-wire-featured-acquires-haro", "markdownUrl": "https://brettfarmiloe.com/podcasts/domain-name-wire-featured-acquires-haro.md", "sourceUrl": "https://featured.com/press/podcast/domain-name-wire-featured-acquires-haro", "listen": [ { "label": "Featured.com", "url": "http://Featured.com" }, { "label": "Apple", "url": "https://podcasts.apple.com/us/podcast/featured-acquires-haro-dnw-podcast-539/id934519368?i=1000713110246" }, { "label": "Episode Page", "url": "https://domainnamewire.com/2025/06/16/featured-acquires-haro-dnw-podcast-539/" }, { "label": "terkel.io", "url": "http://terkel.io" } ], "takeaways": [ { "stat": "April 2025", "text": "Featured acquired HARO in April 2025, and Farmiloe explains how the deal came about and what Featured plans for the service." }, { "stat": "July 2023", "text": "The company rebranded from Terkel to Featured after acquiring the Featured.com domain in 2023, the subject of Farmiloe's earlier appearance on the show (episode 447)." }, { "stat": "100%", "text": "The premium domain paid off in credibility with publishers, which is what the terkel.io brand had held back." } ], "quote": { "text": "I'm a big believer in what a premium domain does for a brand.", "attribution": "Brett Farmiloe, Founder & Chief Executive Officer, Featured" } }, { "type": "podcast", "title": "The New Frontier of PR and Journalism: A Chat With Featured CEO Brett Farmiloe on Beyond the Edge", "show": "Beyond the Edge", "published": "2025-06-15T03:48:00.000Z", "duration": null, "description": "Featured CEO Brett Farmiloe on Beyond the Edge, the English-language video podcast from Italian PR agency Disclosers, on where PR and journalism go next.", "summary": "Brett Farmiloe, founder and CEO of Featured, joined Beyond the Edge, the English-language video podcast from Italian PR and media relations agency Disclosers, in which its foreign-media team interviews international journalists and media builders, to talk about where PR and journalism are heading.", "url": "https://brettfarmiloe.com/podcasts/beyond-the-edge-new-frontier-pr-journalism", "markdownUrl": "https://brettfarmiloe.com/podcasts/beyond-the-edge-new-frontier-pr-journalism.md", "sourceUrl": "https://featured.com/press/podcast/beyond-the-edge-new-frontier-pr-journalism", "listen": [ { "label": "YouTube", "url": "https://www.youtube.com/watch?v=pqs4RuK_mZM" } ], "takeaways": [ { "stat": "", "text": "An international audience for the Featured and HARO story, via an Italian agency's English-language series aimed at foreign media." }, { "stat": "", "text": "Beyond the Edge is the English-language video podcast from Disclosers, an independent Italian PR and media relations agency, in which its foreign-media team interviews journalists and media builders from the international scene. Publish date and duration to be confirmed from YouTube." } ], "quote": null }, { "type": "podcast", "title": "Pursuing Your Passion to Build a Profile: Featured Founder Brett Farmiloe on That's Audacious", "show": "That's Audacious", "published": "2025-05-16T03:17:00.000Z", "duration": null, "description": "Featured founder Brett Farmiloe on That's Audacious with Lauren Clemett: from the Pursue the Passion road trip to a platform that gets experts published.", "summary": "Brett Farmiloe, founder and CEO of Featured and the person reviving HARO, joined Lauren Clemett on That's Audacious to trace the line from his Pursue the Passion road trips interviewing people about their careers to a platform that helps experts share their knowledge with the world's leading publications.", "url": "https://brettfarmiloe.com/podcasts/thats-audacious-pursuing-your-passion", "markdownUrl": "https://brettfarmiloe.com/podcasts/thats-audacious-pursuing-your-passion.md", "sourceUrl": "https://featured.com/press/podcast/thats-audacious-pursuing-your-passion", "listen": [ { "label": "YouTube", "url": "https://www.youtube.com/watch?v=hDKYwKzxgCA" } ], "takeaways": [ { "stat": "", "text": "The insight behind Featured came from the road: the Pursue the Passion trips revealed a fundamental human need for a meaningful outlet to share accumulated expertise." }, { "stat": "", "text": "AI-driven questions beat the blank page. Contributors know what topics to submit on, which makes the connection with publications real." }, { "stat": "", "text": "Featured's accessible model and AI-powered matching democratize access to media opportunities for entrepreneurs, marketers and credentialed professionals." }, { "stat": "", "text": "Reviving HARO adds a second platform for connecting journalists with expert sources, announced weeks before this episode." }, { "stat": "", "text": "That's Audacious, from The Audacious Agency and host Lauren Clemett, packs entrepreneurs' stories, tips and quick-fire questions into 20 minutes. Episode 32 was published on May 15, 2025 and runs 24 minutes. Recorded before Featured relaunched Connectively on June 2, 2026, so product details reflect the platforms at the time." } ], "quote": null }, { "type": "podcast", "title": "Why the Golden Era of Digital PR Is Just Beginning: Market Movers with Linkifi", "show": "Market Movers with Linkifi", "published": "2025-05-02T01:48:00.000Z", "duration": null, "description": "Brett Farmiloe on Linkifi's Market Movers, two weeks after HARO's relaunch: the original email format, the anti-spam vetting, and outlets already back.", "summary": "Two weeks after HARO's relaunch, Brett Farmiloe, founder and CEO of Featured, joined Nick Biggs and Chris Panteli of Linkifi on Market Movers to tell the behind-the-scenes story of reviving HARO in its original email form, the vetting built to keep spam and link schemes out, and why major outlets were already sourcing through it again.", "url": "https://brettfarmiloe.com/podcasts/market-movers-how-brett-farmiloe-revived-haro", "markdownUrl": "https://brettfarmiloe.com/podcasts/market-movers-how-brett-farmiloe-revived-haro.md", "sourceUrl": "https://featured.com/press/podcast/market-movers-how-brett-farmiloe-revived-haro", "listen": [ { "label": "Apple", "url": "https://podcasts.apple.com/us/podcast/how-brett-farmiloe-revived-haro-and-why-the-golden/id1743908601?i=1000705677583" } ], "takeaways": [ { "stat": "", "text": "HARO came back in its purest, original form, a curated email newsletter, kept free of spam and exploitation by manual vetting, community reporting tools and anti-AI-bot measures." }, { "stat": "", "text": "Featured and HARO play different roles. Featured offers filtered, targeted pitches; HARO is about direct journalist-to-source connection by email." }, { "stat": "", "text": "What's next for HARO: filters, alerts, categories and smarter personalization, without giving up the lightweight, no-login email simplicity." } ], "quote": { "text": "HARO isn't just a brand—it's an action. It's helping a reporter out. And demand is overwhelming.", "attribution": "Brett Farmiloe · Founder & Chief Executive Officer, Featured" } }, { "type": "podcast", "title": "Help a Reporter Out Is Back: This Is the Guy Who Revived It, with Featured CEO Brett Farmiloe on The Edward Show", "show": "The Edward Show", "published": "2025-04-24T01:01:00.000Z", "duration": null, "description": "Featured CEO Brett Farmiloe on The Edward Show on HARO's relaunch day: bought from Cision April 15, 2025, live April 22, and a harder line on spam.", "summary": "Brett Farmiloe, founder and CEO of Featured (formerly Terkel), joined Edward Sturm's SEO show on April 22, 2025, HARO's relaunch day, to explain what he had just bought from Cision on April 15, why the new HARO takes a harder line on spam and fake accounts, and how it would get better email by email.", "url": "https://brettfarmiloe.com/podcasts/edward-show-haro-is-back", "markdownUrl": "https://brettfarmiloe.com/podcasts/edward-show-haro-is-back.md", "sourceUrl": "https://featured.com/press/podcast/edward-show-haro-is-back", "listen": [ { "label": "Watch on YouTube", "url": "https://www.youtube.com/watch?v=f__swX0YfPk" } ], "takeaways": [ { "stat": "April 22", "text": "Featured bought HARO on April 15, 2025, and the relaunch went live on April 22, 2025, after the service had shut down the previous year." }, { "stat": "", "text": "Zero Tolerance The new HARO takes a harder stance against spam, fake accounts and low-effort contributions, to protect the journalists on the platform while still giving everybody a voice." }, { "stat": "100 M Emails", "text": "HARO would iterate email by email, month by month, becoming something better than it was before. HARO has sent 100 million emails in the first year of being back." } ], "quote": { "text": "HARO had a year. April 2024 it got rebranded to Connectively. December, it got discontinued. And now here we are in April 2025, and it's back.", "attribution": "Brett Farmiloe, Founder & Chief Executive Officer, Featured" } }, { "type": "podcast", "title": "Help a Reporter Out Is Back: Featured CEO Brett Farmiloe's First Interview as HARO's New Owner, on the BuzzStream Podcast", "show": "The BuzzStream Podcast", "published": "2025-04-19T00:26:00.000Z", "duration": null, "description": "Brett Farmiloe's first interview as HARO's owner on BuzzStream's podcast: why Featured bought HARO from Cision, the anti-spam plan and the April 22 return.", "summary": "Recorded on April 15, 2025, the day Featured acquired HARO from Cision, this BuzzStream Digital PR podcast episode with host Vince Nero is Brett Farmiloe's first interview as HARO's new owner: why Featured bought it, how it would fight spam and AI content, and the April 22 return of the email requests.", "url": "https://brettfarmiloe.com/podcasts/buzzstream-haro-is-back", "markdownUrl": "https://brettfarmiloe.com/podcasts/buzzstream-haro-is-back.md", "sourceUrl": "https://featured.com/press/podcast/buzzstream-haro-is-back", "listen": [ { "label": "Apple", "url": "https://podcasts.apple.com/us/podcast/help-a-reporter-out-haro-is-back-we-talked-to/id1737236314?i=1000704023861" }, { "label": "Spotify", "url": "https://open.spotify.com/episode/76k6i8TRaFnI2TmPeJmpvf" }, { "label": "YouTube", "url": "https://www.youtube.com/watch?v=ruNiAb_EhyU" } ], "takeaways": [ { "stat": "", "text": "Featured acquired HARO from Cision on April 15, 2025 and sent the first email requests on April 22. HARO launched around 2008 and was acquired in 2010; its owner Vocus merged with Cision in 2014, and Connectively was discontinued in December 2024" }, { "stat": "", "text": "Do anything that does not help a reporter out and you're banned from the platform forever. Farmiloe set the rule on day one." }, { "stat": "", "text": "Within two minutes of a Friday-afternoon test publish, about 15 people had signed up. HARO is primarily US-based but huge in the UK and Australia, and one of the premier media-request platforms in roughly 15 other countries." } ], "quote": { "text": "I think at the core of it, there's magic still to be had at Help A Reporter Out.", "attribution": "Brett Farmiloe, Founder & Chief Executive Officer, Featured" } }, { "type": "podcast", "title": "How to Get Featured With AI, SEO and Digital PR Strategies: Brett Farmiloe on The Long Game with Elijah Murray", "show": "The Long Game", "published": "2025-03-07T03:22:00.000Z", "duration": null, "description": "Featured CEO Brett Farmiloe on The Long Game with Elijah Murray: creativity in AI businesses, why new data matters, and monetizing unique expertise.", "summary": "Brett Farmiloe, founder and CEO of Featured, joined Elijah Murray on The Long Game, a month before the HARO acquisition, to talk about the role of creativity in AI businesses, why new human data is critical for AI products, and how experts can monetize unique knowledge as publishing changes.", "url": "https://brettfarmiloe.com/podcasts/the-long-game-how-to-get-featured", "markdownUrl": "https://brettfarmiloe.com/podcasts/the-long-game-how-to-get-featured.md", "sourceUrl": "https://featured.com/press/podcast/the-long-game-how-to-get-featured", "listen": [ { "label": "Apple", "url": "https://podcasts.apple.com/us/podcast/brett-farmiloe-how-to-get-featured-with-ai-seo-and/id1692191010?i=1000698103348" }, { "label": "Spotify", "url": "https://open.spotify.com/episode/4tyy0ojJ5M10ztSGoHmxn9" }, { "label": "YouTube", "url": "https://www.youtube.com/watch?v=75anuKDq3JI" } ], "takeaways": [ { "stat": "", "text": "New data is critical for AI products, and Featured's supply of fresh, human expert answers is the asset." }, { "stat": "", "text": "Creativity still matters in AI businesses, even as content creation is democratized." }, { "stat": "", "text": "Knowledge sharing is the need Featured serves, from niche SEO content to monetizing unique expertise." }, { "stat": "", "text": "Product-market fit came from listening, the founder lesson Farmiloe carried from a 500-client agency and a 300-interview road trip." }, { "stat": "", "text": "The Long Game is Elijah Murray's podcast of conversations about tech, AI and startups. Episode 76 was published on March 6, 2025 and runs 43 minutes; it was recorded before Featured acquired HARO in April 2025 and relaunched Connectively in June 2026." } ], "quote": null }, { "type": "podcast", "title": "Boost Your SEO With Digital PR: Featured CEO Brett Farmiloe on The Agency Insider Show", "show": "The Agency Insider Show", "published": "2025-02-05T02:43:00.000Z", "duration": null, "description": "Featured CEO Brett Farmiloe on PageTraffic's Agency Insider Show: four-minute time to value, 1,000+ publishers, and a client that 25x'd organic traffic.", "summary": "Recorded at the end of 2024, before Featured acquired HARO, this Agency Insider Show conversation with PageTraffic CEO Navneet Kaushal covers how Brett Farmiloe's Featured connects experts with more than 1,000 publishers, why the time to value for a new expert is about four minutes, and how one agency client 25x'd organic traffic in 12 months.", "url": "https://brettfarmiloe.com/podcasts/agency-insider-show-digital-pr-hacks", "markdownUrl": "https://brettfarmiloe.com/podcasts/agency-insider-show-digital-pr-hacks.md", "sourceUrl": "https://featured.com/press/podcast/agency-insider-show-digital-pr-hacks", "listen": [ { "label": "Apple", "url": "https://podcasts.apple.com/us/podcast/boost-your-seo-with-these-digital-pr-hacks-with/id1754925766?i=1000688835597" }, { "label": "Spotify", "url": "https://open.spotify.com/episode/2NGEodyzxUyByTJNjZQlel" }, { "label": "YouTube", "url": "https://www.youtube.com/watch?v=nyExD5eW_cY" } ], "takeaways": [ { "stat": "", "text": "Time to value on Featured is about four minutes: sign up, submit an answer, and ultimately get placed in an article." }, { "stat": "", "text": "One agency client 25x'd its organic traffic within 12 months using expert placements; average placement turnaround is two to three weeks." }, { "stat": "", "text": "You can't just sell links. Featured worked with more than 1,000 publishers at the time, and quality expert content is what publishers accept." }, { "stat": "", "text": "A team of seven did in 2024 what would have taken 35 people in 2018, and Farmiloe frames a leader's job as three responsibilities: people, strategy and capital." } ], "quote": { "text": "Time to value is around four minutes in terms of being able to sign up, submit an answer and ultimately get placed into an article.", "attribution": "Brett Farmiloe · Founder & Chief Executive Officer, Featured" } }, { "type": "podcast", "title": "Redefining Digital PR: Featured Founder Brett Farmiloe on the Marketing Quacks Podcast", "show": "Marketing Quacks", "published": "2024-11-12T03:38:00.000Z", "duration": null, "description": "Featured founder Brett Farmiloe on the Marketing Quacks Podcast: media placements for SEO, quality versus quantity in PR, and AI in content creation.", "summary": "Brett Farmiloe, founder of Featured, joined Ryan Doser on the Marketing Quacks Podcast in November 2024, before the HARO acquisition, to discuss how businesses can use media placements for SEO benefit, the balance between quality and quantity in PR, and the role of AI in content creation.", "url": "https://brettfarmiloe.com/podcasts/marketing-quacks-redefining-digital-pr", "markdownUrl": "https://brettfarmiloe.com/podcasts/marketing-quacks-redefining-digital-pr.md", "sourceUrl": "https://featured.com/press/podcast/marketing-quacks-redefining-digital-pr", "listen": [ { "label": "Apple", "url": "https://podcasts.apple.com/us/podcast/61-redefining-digital-pr-with-brett-farmiloe-founder/id1745539928?i=1000676496697" } ], "takeaways": [ { "stat": "", "text": "Media placements carry SEO benefit, which is why digital PR sits inside a marketing plan rather than beside it." }, { "stat": "", "text": "Quality versus quantity is the standing tension in PR efforts, a theme Farmiloe returns to on every show." }, { "stat": "", "text": "AI is changing content creation, and it creates new challenges for the industry, including the marketing quacks the show is named for." }, { "stat": "", "text": "Featured connects experts with publishers so businesses can earn placements by sharing real expertise." }, { "stat": "", "text": "The Marketing Quacks Podcast, produced by Empathy First Media and hosted by Ryan Doser, calls out gimmicks and false promises in marketing. Episode 61 was published on November 11, 2024 and runs 21 minutes; it predates Featured's acquisition of HARO (April 2025) and relaunch of Connectively (June 2026)." } ], "quote": null }, { "type": "podcast", "title": "The Power of Earned Media: Featured CEO Brett Farmiloe on What The Frac?", "show": "What The Frac?", "published": "2024-06-14T03:42:00.000Z", "duration": null, "description": "Featured CEO Brett Farmiloe on What The Frac? with Nicole Zeno and Tamara Laine: how earned media drives growth and turns stories into visibility.", "summary": "Brett Farmiloe, founder and CEO of Featured, joined fractional executives Nicole Zeno and Tamara Laine on What The Frac? to talk about media's role in driving growth, and how experts turn earned media into lasting visibility for their businesses and themselves.", "url": "https://brettfarmiloe.com/podcasts/what-the-frac-the-power-of-earned-media", "markdownUrl": "https://brettfarmiloe.com/podcasts/what-the-frac-the-power-of-earned-media.md", "sourceUrl": "https://featured.com/press/podcast/what-the-frac-the-power-of-earned-media", "listen": [ { "label": "YouTube", "url": "https://www.youtube.com/live/snp3wDDcgEE" } ], "takeaways": [ { "stat": "", "text": "Featured is built to amplify voices and stories by connecting experts with the publications that need them." }, { "stat": "", "text": "A fractional-executive audience: the show breaks down marketing and tech for business owners, CMOs and fractional leaders." }, { "stat": "", "text": "What The Frac? | Your Fractional Executives breaks down marketing and tech for business owners, CMOs, fractional leaders and marketers, hosted by Nicole Zeno and Tamara Laine. The podcast episode is June 13, 2024; it predates Featured's acquisition of HARO and relaunch of Connectively." } ], "quote": null }, { "type": "podcast", "title": "Upgrading to Featured.com: Brett Farmiloe on Why Terkel Rebranded to Featured, on the Domain Name Wire Podcast", "show": "Domain Name Wire", "published": "2023-08-08T03:33:00.000Z", "duration": null, "description": "Brett Farmiloe on the Domain Name Wire Podcast, August 2023: why Terkel acquired Featured.com and rebranded as Featured, and what the domain did for trust.", "summary": "Brett Farmiloe, founder and CEO of Featured, joined Andrew Allemann on the Domain Name Wire Podcast in August 2023 to explain why the company that started as Terkel on terkel.io acquired the Featured.com domain and rebranded, and what the premium domain was expected to do for credibility with publishers.", "url": "https://brettfarmiloe.com/podcasts/domain-name-wire-upgrading-to-featured-com", "markdownUrl": "https://brettfarmiloe.com/podcasts/domain-name-wire-upgrading-to-featured-com.md", "sourceUrl": "https://featured.com/press/podcast/domain-name-wire-upgrading-to-featured-com", "listen": [ { "label": "terkel.io", "url": "http://terkel.io" }, { "label": "Featured.com", "url": "http://Featured.com" }, { "label": "Episode Page", "url": "https://domainnamewire.com/2023/08/07/upgrading-to-featured-com-dnw-podcast-447/" } ], "takeaways": [ { "stat": "", "text": "Featured began life as Terkel on the domain terkel.io. Farmiloe had approached the owner of featured.com before starting the business and couldn't afford it at the time." }, { "stat": "", "text": "The domain held the company back on credibility with publishers, even as the business succeeded." }, { "stat": "", "text": "In 2023 Farmiloe acquired featured.com and rebranded the company as Featured. Two years later he returned to the show (episode 539) to report on how the rebrand paid off and to discuss the HARO acquisition." } ], "quote": { "text": "The opportunity to transition from Terkel.io to Featured.com was a tremendous upgrade for us.", "attribution": "Brett Farmiloe · Founder & Chief Executive Officer, Featured" } } ] }