{
  "name": "Brett Farmiloe",
  "jobTitle": "Founder & CEO of Featured; CEO of Help a Reporter Out (HARO) and Connectively",
  "description": "Brett Farmiloe is the Founder & CEO of Featured.com and CEO of Help a Reporter Out (HARO) and Connectively, the media-sourcing brands Featured acquired and revived in 2025. He builds outlets for experts to share their expertise with journalists, podcasts and publications.",
  "location": "Scottsdale, Arizona",
  "url": "https://brettfarmiloe.com",
  "social": [
    {
      "network": "LinkedIn",
      "url": "https://www.linkedin.com/in/brettfarmiloe/"
    },
    {
      "network": "X",
      "url": "https://x.com/brettfarmiloe"
    }
  ],
  "companies": [
    {
      "name": "Featured",
      "role": "Founder & CEO",
      "url": "https://featured.com",
      "summary": "Featured.com is the co-pilot for PR. Experts and PR teams use it to find media opportunities and earn coverage across journalist requests, podcasts, bylines, speaking, awards, and GEO (generative engine optimization).",
      "facts": [
        "Founded by Brett Farmiloe in January 2022 as Terkel, and rebranded to Featured after acquiring the Featured.com domain (2023).",
        "Headquartered in Scottsdale, Arizona.",
        "Acquired Help a Reporter Out (HARO) from Cision in April 2025 and relaunched it on April 22, 2025.",
        "Relaunched Connectively on June 2, 2026, and relaunched Featured in June 2026 as an AI co-pilot for public relations.",
        "Runs AI detection (Pangram) on every pitch submitted across Featured, HARO and Connectively."
      ],
      "page": "https://brettfarmiloe.com/companies/featured"
    },
    {
      "name": "Help a Reporter Out (HARO)",
      "role": "CEO",
      "url": "https://www.helpareporter.com",
      "summary": "Help a Reporter Out (HARO) connects journalists with expert sources through a three-times-a-day email of journalist requests. Featured acquired HARO from Cision in April 2025 and revived it as a free service for journalists and sources, supported by newsletter ads.",
      "facts": [
        "Founded in 2008; rebranded to Connectively by Cision in 2024 and announced for discontinuation in December 2024.",
        "Acquired by Featured.com from Cision on April 15, 2025; relaunched April 22, 2025.",
        "Free for journalists and sources, and 100% supported by newsletter ads.",
        "Has sent more than 100 million emails since Featured revived it.",
        "Pitches are screened for fully AI-generated content; journalists can opt out of AI-generated responses."
      ],
      "page": "https://brettfarmiloe.com/companies/haro"
    },
    {
      "name": "Connectively",
      "role": "CEO",
      "url": "https://connectively.us",
      "summary": "Connectively is the media-sourcing platform Cision launched as HARO’s successor in 2024. Featured acquired and revived it alongside HARO, relaunching Connectively on June 2, 2026.",
      "facts": [
        "Originally launched by Cision in 2024 as the rebrand of HARO.",
        "Acquired by Featured in 2025 and relaunched on June 2, 2026.",
        "Pitches submitted through Connectively are scored for AI authorship, alongside Featured and HARO."
      ],
      "page": "https://brettfarmiloe.com/companies/connectively"
    },
    {
      "name": "Markitors",
      "role": "Ran for 10 years (acquired 2021)",
      "url": "https://markitors.com",
      "summary": "Markitors is a digital marketing agency for small businesses that Brett Farmiloe ran for 10 years. It was acquired in 2021 and was named one of Arizona’s Best Companies to Work For.",
      "facts": [
        "Run by Brett Farmiloe for 10 years, working with roughly 500 small-business owners.",
        "Acquired in 2021.",
        "Named one of Arizona’s Best Companies to Work For."
      ],
      "page": "https://brettfarmiloe.com/companies/markitors"
    }
  ]
}