{
  "count": 3,
  "items": [
    {
      "type": "research",
      "title": "Featured Workflow Usage Report — September 2026",
      "description": "Featured's automated workflows help users find press opportunities on a custom cadence. Here's the data we've gathered so far.",
      "summary": "How people are using Featured's automated workflows to find press opportunities — workflow activity, run outcomes, and connection type pulled straight from the database.",
      "published": "2026-09-21T23:12:17.257Z",
      "url": "https://brettfarmiloe.com/research/featured-workflow-usage-report-september-2026",
      "markdownUrl": "https://brettfarmiloe.com/research/featured-workflow-usage-report-september-2026.md",
      "sourceUrl": "https://featured.com/press/research/featured-workflow-usage-report-september-2026",
      "highlights": [
        "Runs are steady and mostly on autopilot: the vast majority start on a schedule rather than an event.",
        "Separately, the database currently shows 7 runs as \"running\" — all started before June 26 and never finished or were marked done.",
        "Share of all 26,239 successful runs by workflow type. The All-in-One workflow combines Journalist Requests, Monitor HARO, Find Podcasts, Find Journalists, Bylined Articles, Awards, and Speaking Opportunities into a single workflow.",
        "Runs are counted from the first workflow run on June 16, 2026. Anonymous accounts cannot create workflows, so every workflow run is associated with a registered user.",
        "Google is the default connection by a wide margin. Slack is used by one team member per workspace, not broad team-wide rollout.",
        "Percentages are calculated on 467 workflows created.",
        "Read-only queries against production, run on September 21, 2026. Not a survey — every figure describes actual usage.",
        "26,333 runs are marked completed; 94 of those stopped early after hitting a usage limit and are not counted as successful, leaving 26,239.",
        "Percentages are rounded to the nearest whole number and may not sum exactly. Figures reflect a single point in time and will move."
      ],
      "links": []
    },
    {
      "type": "research",
      "title": "Featured AI Citation Report, June-August 2026",
      "description": "We analysed 405 GEO audits and 22,881 real citations from AI search. More than a third pointed to domains with Domain Authority under 40.",
      "summary": "We analysed 405 GEO audits run on Featured between June and August 2026 — 22,881 real citations that AI search engines returned across 11,499 different domains , matched against Moz Domain Authority. Here is what those sources actually look like.",
      "published": null,
      "url": "https://brettfarmiloe.com/research/ai-citation-report-august-2026",
      "markdownUrl": "https://brettfarmiloe.com/research/ai-citation-report-august-2026.md",
      "sourceUrl": "https://featured.com/press/research/ai-citation-report-august-2026",
      "highlights": [
        "“ More than a third of the citations AI search returned when answering buying questions pointed to domains with a Domain Authority under 40 — domains most brands have never thought to pitch. ”",
        "Domain: A website, identified by its address (for example, forbes.com or reddit.com). We count domains when we talk about how many websites appear in the study.",
        "Domain Authority (DA): Moz’s 0–100 score for how much web authority a domain has. A third-party SEO metric, not something AI engines use themselves.",
        "Source: A domain that an AI engine draws information from when answering a question. The source is where the information comes from, not the answer itself.",
        "Citation: Each instance of a source appearing in an AI answer. A citation points to where information came from, not what the answer is. If forbes.com appears in 40 answers, that is 1 domain, 1 source, and 40 citations.",
        "34.5% A third of citations come from low-authority domains 34.5% of all 22,881 citations pointed to a domain scoring under DA 40, and 13.2% pointed to domains under DA 20.",
        "53.9% Most cited domains are small Counting each domain once, 53.9% of the 11,499 domains AI search drew from score under DA 40, and the median domain scores just 37. But counting each citation instead, the median rises to DA 56 because a small number of large domains are cited repeatedly. Most websites are small, but the websites that get cited repeatedly tend to be larger.",
        "76% There is no shortlist to get on 76% of the domains cited appeared exactly once across the entire study. The 100 most-cited domains account for under a quarter of all citations, and even the top 1,000 account for less than half. A fixed list of twenty big-name domains does not describe where AI search draws its answers from.",
        "78.5% Most brands do not appear in AI answers Of the 378 brands audited across 344 industries, 78.5% did not appear in the AI-generated answer to a single buying question in their category. Only 6.7% of the 1,983 questions tested included the brand in the answer at all.",
        "92.6% Your own domain is rarely a source 92.6% of the brands audited never had their own domain appear as a citation in an AI answer about their category. Content from the brands’ own websites accounted for just 1.7% of classified citations — competitor domains were cited 13× more often.",
        "9.2% YouTube and Reddit are the two biggest single sources YouTube and Reddit together account for 9.2% of all citations in the study (YouTube 5.5%, Reddit 3.7%). The ten most-cited user-generated platforms collectively account for 11.7% of all citations, with YouTube and Reddit alone making up 9.2%.",
        "The authority of a cited source",
        "The distribution is bimodal . There is a hard spike at the very top — 31.2% of citations go to DA 80+ giants — and a long, dense floor below DA 40 worth another 34.5% . The middle is thin, which is exactly where most brands’ owned content and mid-tier press coverage sits.",
        "Under DA 40 — 34.5 % of all citations",
        "AI citation is extraordinarily long-tailed . 22,881 citations were spread across 11,499 different domains, and 76% of those domains were cited exactly once . Coverage climbs slowly, not sharply — there is no small set of domains that unlocks visibility.",
        "Editorial coverage dominates, and brand-owned content is almost invisible at 1.7% . A brand’s own domain is the least likely thing to be cited about that brand — competitors are cited 13× more often.",
        "Method. 405 GEO audits completed on Featured between 2 June and 21 August 2026, covering 378 brands across 344 industries. Each audit tested roughly five real buying questions — 1,983 in total — and recorded the sources returned, producing 22,881 citations across 11,499 distinct domains. All audits were run by real users; no synthetic runs are included.",
        "Domain Authority. Moz Links API, queried at domain scope on 21 August 2026. The 1,000 most-cited domains were measured individually, covering 45.1% of all citations. The remaining 10,499 domains were estimated from a uniform random sample of 1,500. The estimate reproduces the known citation total to within 0.7%.",
        "Scope. Citation data reflects AI search engines that perform live web retrieval and return their sources; figures here are drawn from Perplexity. Models answering without web retrieval do not expose sources and are excluded from all citation figures. Domain Authority is a third-party Moz metric and is not used by AI engines themselves — it is applied here only to characterise the domains being cited."
      ],
      "links": []
    },
    {
      "type": "research",
      "title": "HARO Statistics (2026)",
      "description": "21% of HARO pitches are written entirely by AI. Journalists are about three times more likely to use a human-written pitch, and 35% now block AI-generated responses.",
      "summary": "These figures come from HARO , Featured’s journalist-request network. Here is how those pitches are written, how journalists choose to receive them, and how requests and accounts are reviewed.",
      "published": null,
      "url": "https://brettfarmiloe.com/research/haro-statistics",
      "markdownUrl": "https://brettfarmiloe.com/research/haro-statistics.md",
      "sourceUrl": "https://featured.com/press/research/haro-statistics",
      "highlights": [
        "“ More than one in five pitches submitted through HARO are written completely by AI — and journalists are about three times more likely to use a human-written pitch instead. ”",
        "HARO: Help A Reporter Out, Featured’s journalist-request network. Journalists publish requests for sources; sources reply with pitches.",
        "Pitch: A response a source sends to a journalist’s request. HARO classifies whether that response was written by a person or generated entirely by AI.",
        "AI-generated pitch: A pitch classified as written completely by AI, with no meaningful human authorship. Journalists can choose to block these when they submit a request.",
        "Journalist request: A query a journalist submits seeking sources, quotes, or expertise. Featured reviews the journalist, publication, and request before it is sent to sources.",
        "21% One in five pitches is written entirely by AI More than one in five pitches submitted through HARO are written completely by AI.",
        "35% A third of journalists now block AI-generated pitches More than one-third of journalists now choose to block AI-generated responses when submitting a request.",
        "23 min A user is banned every 23 minutes HARO bans users primarily for spam and violations of its terms of service.",
        "32% Nearly a third of journalist requests are rejected Nearly one-third of journalist requests are rejected during the approval process after reviewing the journalist, publication, and request for quality and legitimacy.",
        "~3× Human-written pitches are far more likely to be used Human-written pitches are about three times more likely to be used by journalists than AI-generated pitches.",
        "Human-written pitches still win",
        "Journalists are about three times more likely to use a human-written pitch than an AI-generated one. More than a third now block AI-generated responses when they submit a request.",
        "Pitches. Pitch figures cover responses submitted through HARO. A pitch is counted as entirely AI-generated when the submission is classified as written completely by AI, with no meaningful human authorship. Use rates compare how often journalists use human-written pitches versus AI-generated pitches.",
        "Journalists. Journalist blocking is the share of journalists who opt to exclude AI-generated responses when they submit a request.",
        "Review. Ban frequency is the average interval between HARO account bans, issued primarily for spam and terms-of-service violations. Request rejection is the share of journalist requests declined during Featured’s approval review of the journalist, publication, and request for quality and legitimacy."
      ],
      "links": []
    }
  ]
}