{ "query": "AI pitches", "type": "podcast", "count": 15, "results": [ { "type": "podcast", "title": "How Brands Get Subject Matter Experts in Front of Journalists: Featured CEO Brett Farmiloe on IN CLEAR FOCUS", "show": "IN CLEAR FOCUS", "published": "2026-09-22T14:22:00.000Z", "duration": "27 min", "description": "Featured CEO Brett Farmiloe on Bigeye's IN CLEAR FOCUS: how brands get subject matter experts in front of journalists, and why human pitches win 3 to 1.", "summary": "Brett Farmiloe, founder and CEO of Featured and owner of HARO, joined Adrian Tennant on Bigeye's IN CLEAR FOCUS to explain how brands get their subject matter experts in front of journalists (one point of contact, a trusted core of 15 to 20 experts, an outer tier) and why human-written pitches are accepted three times as often as AI-generated ones.", "url": "https://brettfarmiloe.com/podcasts/in-clear-focus", "markdownUrl": "https://brettfarmiloe.com/podcasts/in-clear-focus.md", "sourceUrl": "https://featured.com/press/podcast/in-clear-focus", "listen": [ { "label": "Apple", "url": "https://podcasts.apple.com/us/podcast/earned-media-and-ai-visibility-with-brett-farmiloe/id1485152587?i=1000791078398" }, { "label": "Spotify", "url": "https://open.spotify.com/episode/6KfZO5ewMcpy1P6JbU2603" }, { "label": "YouTube", "url": "https://www.youtube.com/watch?v=UQFRtNdIjJ0" }, { "label": "IN CLEAR FOCUS", "url": "https://www.bigeyeagency.com/podcast/earned-media-and-ai-visibility-with-brett-farmiloe" } ], "takeaways": [ { "stat": "15 to 20", "text": "Getting subject matter experts in front of journalists is an operating model, and Brett Farmiloe points to universities as the organizations that run it best. One internal point of contact, the PR person or team, monitors and filters media opportunities, increasingly with AI. A trusted core of 15 to 20 experts gets the first call. An outer tier of experts is there for everything else, at the cost of more time and a lower hit rate. Farmiloe says the same model scales to companies." }, { "stat": "3x", "text": "Human-written pitches are accepted about three times as often as AI-generated ones. Across more than 1.4 million pitches Featured has analyzed with AI detection, 1 in 3 human-written pitches was accepted versus 1 in 10 AI pitches, which is why Farmiloe says the place human judgment stays irreplaceable in a PR workflow is writing the pitch yourself." }, { "stat": "15 minutes", "text": "Time is the first reason expertise inside a brand stays locked up: PR agencies do PR nine hours a day, while most experts have maybe 15 minutes a day for it. AI monitoring that surfaces relevant journalist requests is starting to open that door, and the roster of who speaks is widening with it. Most companies make the founder or CEO the thought leader, the safe play, but HR managers, CIOs and CTOs are now speaking in depth on technical subjects only they can address, and one consumer brand's press room links to a profile page for every expert to encourage each of them to be featured in the media." }, { "stat": "100 million+", "text": "HARO has sent more than 100 million emails since Featured revived it in April 2025. Farmiloe attributes the growth to demand for earned media, as every brand asks how to show up in ChatGPT and Claude: earned media is hard to manipulate, which is why backlinks anchored search for decades and why LLMs now treat it as trusted authority." } ], "quote": { "text": "Most companies will designate a founder or CEO to be the thought leader, which is very much the safe play. You're now seeing more human resource managers, more chief information officers, more CTOs who are talking in depth about a very technical aspect that only they could speak on. And by association of sharing that knowledge, it's an incredible marketing activity for those companies and those brands.", "attribution": "Brett Farmiloe, Founder & Chief Executive Officer, Featured" } }, { "type": "podcast", "title": "35% of Journalists Opt Out of AI pitches: Featured CEO Brett Farmiloe on Comms Confidential", "show": "Comms Confidential", "published": "2026-09-08T19:17:00.000Z", "duration": null, "description": "Brett Farmiloe of Featured on Comms Confidential: AI detection on every HARO pitch finds 21% fully AI-generated; 35% of journalists opt out of AI pitches.", "summary": "Brett Farmiloe, founder and CEO of Featured, joined the season finale of Comms Confidential: The Podcast to share what AI detection on every HARO pitch revealed (21% score as fully AI-generated) and why a PR professional's working day now begins inside an AI assistant rather than on a website.", "url": "https://brettfarmiloe.com/podcasts/comms-confidential-brett-farmiloe-ai-pitches", "markdownUrl": "https://brettfarmiloe.com/podcasts/comms-confidential-brett-farmiloe-ai-pitches.md", "sourceUrl": "https://featured.com/press/podcast/comms-confidential-brett-farmiloe-ai-pitches", "listen": [ { "label": "YouTube", "url": "https://www.youtube.com/watch?v=3TbITmRpJbA" }, { "label": "Apple", "url": "https://podcasts.apple.com/us/podcast/one-in-five-pitches-is-written-entirely-by-ai-a/id1867324496?i=1000788426218" }, { "label": "Spotify", "url": "https://open.spotify.com/episode/0tAuuotSxdDm2jgUAQYUgm?si=PSfGhx-qR0-vr7CozF-nIw" } ], "takeaways": [ { "stat": "", "text": "21% of all pitches submitted on HARO score as 100% AI-generated . Featured runs AI detection, powered by Pangram, on every single pitch that goes through the HARO platform, not on a sample." }, { "stat": "", "text": "35% of journalists check the \"Don't send me AI pitches\" box when they submit a HARO request . The box is unchecked by default, and HARO withholds every pitch detected as 100% AI-generated from journalists who check it." }, { "stat": "", "text": "HARO bans an account every 23 minutes . Bans come from community reporting, where a journalist marks a pitch as not helpful, plus internal review. A 100% AI score is treated as one signal of many, and there are no permanent bans on that signal alone." }, { "stat": "", "text": "Featured screened 5 million podcasts down to 814,000 active shows , defined as having released an episode in roughly the last 60 days. Alongside them sit about 75,000 journalists with HARO profiles and 7,000 to 8,000 publishers that accept op-eds and contributed content." } ], "quote": { "text": "Today's business day for a PR professional doesn't start where it used to be. It starts on Claude.", "attribution": "Brett Farmiloe, Founder & Chief Executive Officer, Featured" } }, { "type": "podcast", "title": "Why Your AI-Written Pitch Might Never Reach a Journalist: Featured CEO Brett Farmiloe on Let's Talk PR & More with Sherry Goldman", "show": "Let's Talk PR & More", "published": "2026-08-11T00:42:00.000Z", "duration": null, "description": "Featured CEO Brett Farmiloe on Let's Talk PR & More with Sherry Goldman: 21% of HARO pitches are AI-written, and 35% of journalists filter them out.", "summary": "Brett Farmiloe, founder and CEO of Featured, joined Sherry Goldman of Goldman Communications Group on Let's Talk PR & More, which airs on WRHU-FM, to discuss AI's influence on the PR-journalist relationship: about 21% of HARO pitches score as fully AI-generated, and roughly 35% of journalists have switched on the filter that blocks them.", "url": "https://brettfarmiloe.com/podcasts/lets-talk-pr-and-more-ai-written-pitch", "markdownUrl": "https://brettfarmiloe.com/podcasts/lets-talk-pr-and-more-ai-written-pitch.md", "sourceUrl": "https://featured.com/press/podcast/lets-talk-pr-and-more-ai-written-pitch", "listen": [ { "label": "Apple", "url": "https://podcasts.apple.com/us/podcast/lets-talk-pr-more-show-127-brett-farmiloe-featured/id1692818304?i=1000781979109" }, { "label": "Spotify", "url": "https://open.spotify.com/episode/5IBTS2OgmuKFNy1AJGgMuW" }, { "label": "Episode Page", "url": "https://letstalkprandmore.podbean.com/e/lets-talk-pr-more-show-127-brett-farmiloe-featuredcom-on-media-relations-and-ais-impact/" } ], "takeaways": [ { "stat": "", "text": "About 21% of pitches submitted through HARO score as fully AI-generated, and roughly 35% of journalists have switched on the filter that keeps those pitches out of their inbox; the box is unchecked by default." }, { "stat": "", "text": "Journalists split into two camps. Some refuse AI-written pitches outright; others optimize for getting connected with the best source and don't care how the first message was written." }, { "stat": "", "text": "HARO is not a numbers game. Farmiloe calls that the biggest misconception PR pros bring to the platform; the professionals winning today focus on relevant replies and quality relationships with journalists." }, { "stat": "", "text": "The front page used to be the newspaper, then a search results page, and now it's an AI answer summary. A published story is a starting point for visibility, not the finish line." } ], "quote": { "text": "The front page used to be the newspaper and then it was a search engine result page and now it's an AI answer summary.", "attribution": "Brett Farmiloe, Founder & Chief Executive Officer, Featured" } }, { "type": "podcast", "title": "Why Are Journalist Request Platforms So Important for SEO?", "show": "Majestic's SEO in 2026", "published": "2026-08-05T17:11:00.000Z", "duration": null, "description": "Brett Farmiloe joined Majestic's SEO in 2026 podcast to share insights on how to leverage journalist request platforms like HARO and Connectively for SEO a", "summary": "Brett Farmiloe joined Majestic's SEO in 2026 podcast to share insights on how to leverage journalist request platforms like HARO and Connectively for SEO and PR.", "url": "https://brettfarmiloe.com/podcasts/why-journalist-request-platforms-important-seo", "markdownUrl": "https://brettfarmiloe.com/podcasts/why-journalist-request-platforms-important-seo.md", "sourceUrl": "https://featured.com/press/podcast/why-journalist-request-platforms-important-seo", "listen": [ { "label": "Majestic's SEO in 2026 podcast", "url": "https://majestic.com/seo-in-2026/additional-insights/brett-farmiloe" }, { "label": "Apple", "url": "https://podcasts.apple.com/tr/podcast/why-are-journalist-request-platforms-so-important-for/id1598137108?i=1000780012729&l=tr" }, { "label": "Spotify", "url": "https://open.spotify.com/episode/5HvEfOYnAEerhLOY8dijdo" }, { "label": "YouTube", "url": "https://www.youtube.com/watch?v=9gwZq6f5bKU" } ], "takeaways": [ { "stat": "", "text": "Featured acquired HARO after a decline in quality and trust on the platform, that Brett Farmiloe, founder and CEO of Featured, attributes largely to the adoption of AI. Restoring authentic connections between journalists and sources has been the core of the mission since, starting with AI-detection scoring on every pitch submitted through HARO and Connectively." }, { "stat": "", "text": "Brett Farmiloe's best-practice framework for journalist request platforms follows the HARO acronym: be Helpful, be Authentic, be Relevant and be On time. Being on time is not about replying first; it is about being at the top of the line with the best credentials and the most helpful response." }, { "stat": "", "text": "Connectively, which puts HARO's journalist requests into a searchable platform, lists hundreds of open opportunities at any given time, and paid subscribers can filter by domain authority and by whether a placement carries a dofollow or nofollow link. The most common user is an SEO agency or an in-house marketing team, and a strong response runs four to eight sentences." }, { "stat": "", "text": "HARO emails a digest of journalist requests three times a day, and most Featured customers use the platforms every day. Many block 15 minutes on their calendar daily to review new requests, because missing a perfect request from a high-value publication is, in Farmiloe's words, \"a pretty big miss.\"" } ], "quote": { "text": "The outreach that I'm seeing win on our platforms is the folks who aren't sending out a higher volume of pitches, but they're sending out a higher quality of pitch.", "attribution": "Brett Farmiloe · Founder & Chief Executive Officer, Featured" } }, { "type": "podcast", "title": "AI Is the New Front Page: Featured CEO Brett Farmiloe on In Reality with Eric Schurenberg", "show": "In Reality", "published": "2026-05-30T00:33:00.000Z", "duration": null, "description": "Featured CEO Brett Farmiloe on In Reality with Eric Schurenberg: AI is the new front page, 21% of HARO pitches are AI-written, and 3,000+ accounts banned.", "summary": "Brett Farmiloe, founder and CEO of Featured, joined Eric Schurenberg, former CEO of Fast Company and founder of the Alliance for Trust in Media, on In Reality to explain how reputation is now shaped by what AI models say, why HARO scores every pitch for AI authorship, and how more than 3,000 accounts have been banned since the revival.", "url": "https://brettfarmiloe.com/podcasts/in-reality-ai-is-the-new-front-page", "markdownUrl": "https://brettfarmiloe.com/podcasts/in-reality-ai-is-the-new-front-page.md", "sourceUrl": "https://featured.com/press/podcast/in-reality-ai-is-the-new-front-page", "listen": [ { "label": "Apple", "url": "https://podcasts.apple.com/us/podcast/the-delicate-art-of-managing-reputation-in-the/id1614432176?i=1000770236833" }, { "label": "Episode Page", "url": "https://www.in-reality.fm/how-ai-and-trust-are-reshaping-media-outreach/" } ], "takeaways": [ { "stat": "", "text": "AI is the new front page. PR used to get you on the front page of newspapers, backlinks got you on the front page of Google, and now there are many ways onto the front page of AI." }, { "stat": "", "text": "21% of pitches received via HARO are completely AI-generated, and about 35% of journalists opt out of receiving AI pitches entirely. The score sits on every pitch, and the opt-out is one click." }, { "stat": "", "text": "Featured has banned more than 3,000 HARO accounts since reviving the platform. Because HARO is newsletter-ad supported rather than subscription-funded, bad acting is a one-click permanent ban with no revenue at stake." }, { "stat": "", "text": "About 95% of experts on Featured aren't paying. The other 5%, mostly PR agencies and in-house marketing teams, pay for more usage; Farmiloe describes Featured as an AI for PR platform that helps users find media opportunities and submit pitches." } ], "quote": { "text": "AI is the new front page. PR used to get you on the front page of newspapers. Backlinks used to get you on the front page of Google. And now you have a variety of ways to get you on the front page of AI.", "attribution": "Brett Farmiloe · Founder & Chief Executive Officer, Featured" } }, { "type": "podcast", "title": "Fragmented Influence: Why PR Now Means Podcasts, Substacks and Eight Revenue Streams Per Journalist, with Featured CEO Brett Farmiloe on Under Embargo", "show": "Under Embargo", "published": "2026-03-18T15:19:00.000Z", "duration": null, "description": "Featured CEO Brett Farmiloe on Under Embargo: HARO's AI detection, the two camps of journalists on AI pitches, and why influence moved to individuals.", "summary": "Brett Farmiloe, founder and CEO of Featured and the person who brought HARO back, joined Becca Chambers and Parry Headrick on Under Embargo to explain how his team rebuilt trust in journalist-source matching after AI-generated pitches eroded the platform, and why influence has shifted from outlets to individual journalists with eight revenue streams.", "url": "https://brettfarmiloe.com/podcasts/under-embargo-fragmented-influence", "markdownUrl": "https://brettfarmiloe.com/podcasts/under-embargo-fragmented-influence.md", "sourceUrl": "https://featured.com/press/podcast/under-embargo-fragmented-influence", "listen": [ { "label": "Apple", "url": "https://podcasts.apple.com/us/podcast/fragmented-influence-why-pr-now-means-podcasts-substacks/id1801534896?i=1000756011315" }, { "label": "Spotify", "url": "https://open.spotify.com/episode/0Fdq5qbks58eD01PgcRUmu" }, { "label": "RSS", "url": "https://rss.com/podcasts/under-embargo-podcast/2598164" } ], "takeaways": [ { "stat": "8", "text": "A working journalist now has as many as eight revenue streams. Media influence has fragmented from outlets to individuals, newsletters and podcasts, so earned media strategy has to follow the person rather than the masthead." }, { "stat": "2", "text": "Journalists split into two camps on AI-generated pitches. One camp filters them out; the other only cares about reaching the right source, which changes how PR practitioners should think about disclosure and effort." }, { "stat": "100%", "text": "Featured rebuilt trust on HARO with AI detection and source verification. After AI-generated pitches and spam eroded quality, every pitch is scored for AI authorship and the score is shown to journalists as a signal." } ], "quote": { "text": "Anyone can show up and share their expertise for free on Help a Reporter Out.", "attribution": "Brett Farmiloe, Founder & Chief Executive Officer, Featured" } }, { "type": "podcast", "title": "AI in PR: The Strategic Edge, with Featured CEO Brett Farmiloe on PureLogics Pulse", "show": "PureLogics Pulse", "published": "2026-03-13T02:39:00.000Z", "duration": null, "description": "Featured CEO Brett Farmiloe on PureLogics Pulse: human-in-the-loop PR, why unedited AI pitches hurt credibility, and what a good pitch looks like in 2026.", "summary": "Brett Farmiloe, founder and CEO of Featured and the leader behind HARO's revival, joined Amir Khan on PureLogics Pulse to explain how AI is changing PR, why AI-generated pitches without human oversight damage credibility, and what an effective pitch looks like in 2026.", "url": "https://brettfarmiloe.com/podcasts/purelogics-pulse-ai-in-pr", "markdownUrl": "https://brettfarmiloe.com/podcasts/purelogics-pulse-ai-in-pr.md", "sourceUrl": "https://featured.com/press/podcast/purelogics-pulse-ai-in-pr", "listen": [ { "label": "Shopify", "url": "https://open.spotify.com/episode/7Mb7T5TLYHBuDU8lWfY24T" }, { "label": "YouTube", "url": "https://youtu.be/n_DrhySSqVc" }, { "label": "Episode Link", "url": "https://purelogics.com/pulse/ai-in-pr-the-strategic-edge/" } ], "takeaways": [ { "stat": "", "text": "Human in the loop is what keeps AI from damaging credibility in PR, and Featured and HARO preserve trust by verifying experts and detecting fully AI-generated submissions." }, { "stat": "", "text": "An effective pitch in 2026 is personalized, relevant, authentic and timely, and helps the journalist do their job." }, { "stat": "", "text": "Featured connects verified experts with journalists and publishers who need credible sources, the platform Farmiloe built after supporting hundreds of small businesses at his agency." }, { "stat": "", "text": "AI is a thinking partner for PR workflows, which changes the skills the future workforce needs, from balancing efficiency with trust to keeping quality control human." }, { "stat": "", "text": "PureLogics Pulse features conversations with founders, CXOs and tech leaders about growth, AI and digital innovation. This episode was published on March 12, 2026 and runs 23 minutes. Recorded before Featured relaunched Connectively on June 2, 2026, so product details reflect the platforms at the time." } ], "quote": null }, { "type": "podcast", "title": "Media Mentions Help With Model Mentions: Featured CEO Brett Farmiloe on On Top of PR with Jason Mudd", "show": "On Top of PR", "published": "2026-03-10T14:01:00.000Z", "duration": "35 min", "description": "Featured CEO Brett Farmiloe on On Top of PR with Jason Mudd: why HARO came back, how it scores pitches, and why media mentions feed AI model mentions.", "summary": "Brett Farmiloe, founder and CEO of Featured and owner of HARO, joined Jason Mudd of Axia Public Relations on the On Top of PR podcast to explain why HARO came back and how it now vets pitches, and to make the case that earned media mentions feed the AI models that recommend brands.", "url": "https://brettfarmiloe.com/podcasts/on-top-of-pr", "markdownUrl": "https://brettfarmiloe.com/podcasts/on-top-of-pr.md", "sourceUrl": "https://featured.com/press/podcast/on-top-of-pr", "listen": [ { "label": "Apple", "url": "https://podcasts.apple.com/us/podcast/haros-comeback-modern-sourcing-for-journalists-and-brands/id1530395967?i=1000754426704" }, { "label": "YouTube", "url": "https://www.youtube.com/watch?v=uSsZp2I95UA" }, { "label": "On Top of PR Episode Page", "url": "https://www.axiapr.com/blog/haro-comeback-with-brett-farmiloe-on-top-of-pr" } ], "takeaways": [ { "stat": "75,000", "text": "More than 75,000 journalists have used HARO . Founded in 2008, the service was rebranded to Connectively in 2024, announced for discontinuation in December 2024, and revived by Featured in April 2025 after Farmiloe cold-emailed the support line." }, { "stat": "100%", "text": "HARO is 100% supported by newsletter ads and stays free for journalists and sources. It remains what it was built to be: a three-times-a-day email of journalist requests." }, { "stat": "64.5%", "text": "Media mentions help with model mentions. Farmiloe argues that platforms like HARO boost the earned media mentions that raise how often a brand is cited by AI models, a metric he sees replacing vanity placements as the measure of PR value. Research from Featured shows 64.5% of all mentions are from earned media." } ], "quote": { "text": "Media mentions help with model mentions. Platforms like HARO are a great way to help boost up those media mentions so that your model mentions can start to increase.", "attribution": "Brett Farmiloe, Founder & Chief Executive Officer, Featured" } }, { "type": "podcast", "title": "The Publications That Matter to Your Audience Might Not Have a Dot-Com: Featured CEO Brett Farmiloe on cogcast", "show": "cogcast", "published": "2026-03-06T15:07:00.000Z", "duration": null, "description": "Brett Farmiloe of Featured on Cognito Media's cogcast: AI raised the bar for every pitch, journalists are now entrepreneurs, and outlets may be people.", "summary": "Brett Farmiloe, founder and CEO of Featured and owner of HARO, joined Larissa Padden on Cognito Media's cogcast to argue that AI has raised the quality bar for every pitch and that media influence is moving from publications to people, with journalists now running businesses of their own.", "url": "https://brettfarmiloe.com/podcasts/cogcast-media-matchmaker", "markdownUrl": "https://brettfarmiloe.com/podcasts/cogcast-media-matchmaker.md", "sourceUrl": "https://featured.com/press/podcast/cogcast-media-matchmaker", "listen": [ { "label": "Apple", "url": "https://podcasts.apple.com/us/podcast/brett-farmiloe-the-media-matchmaker-who-says-ai-will/id1540281196?i=1000754395025" }, { "label": "Spotify", "url": "https://open.spotify.com/episode/1uIhLwvXU1TezjdMM24J5k" }, { "label": "Cogcast", "url": "https://www.cognitomedia.com/brett-farmiloe-why-the-publications-that-matter-to-your-audience-might-not-have-a-dot-com/" } ], "takeaways": [ { "stat": "", "text": "AI has set a new quality threshold for pitches. A submission now has to go above and beyond what a current model like ChatGPT can generate on its own, which is why HARO scores every pitch for AI authorship and surfaces the score to journalists." }, { "stat": "", "text": "Journalists are now entrepreneurs. When Farmiloe asks journalists how many sources of income they have, they hold up two hands and eight fingers: five clients, a Substack, consultations, and a course or book, which is why a pitch has to respect their time." }, { "stat": "", "text": "The publications that matter to your audience might not have a dot-com. Media influence is fragmenting toward personal brands and independent newsletters, and those brands are people." }, { "stat": "", "text": "HARO subscribers get upwards of 20 journalist requests three times a day. The service has connected sources with reporters since 2008, and the HARO acronym (Helpful, Authentic, Relevant, On time) describes what journalists select for." } ], "quote": { "text": "AI has set a new quality threshold. You have to go above and beyond what ChatGPT can generate independently.", "attribution": "Brett Farmiloe · Founder & Chief Executive Officer, Featured" } }, { "type": "podcast", "title": "Human in the Loop, on Everything: Featured CEO Brett Farmiloe on Build a Better Agency", "show": "Build a Better Agency", "published": "2026-01-19T00:15:00.000Z", "duration": null, "description": "Featured CEO Brett Farmiloe on Build a Better Agency: every HARO pitch is AI-scored, 21% are fully AI-generated, and a human still decides what gets sent.", "summary": "Brett Farmiloe, founder and CEO of Featured and owner of HARO, joined Drew McLellan on Agency Management Institute's Build a Better Agency podcast to explain how agencies should run PR in the AI era. Every HARO pitch is scored for AI authorship, about 21% score as 100% AI-generated, and Farmiloe's rule for agencies is human in the loop, everything.", "url": "https://brettfarmiloe.com/podcasts/build-a-better-agency-537", "markdownUrl": "https://brettfarmiloe.com/podcasts/build-a-better-agency-537.md", "sourceUrl": "https://featured.com/press/podcast/build-a-better-agency-537", "listen": [ { "label": "Apple", "url": "https://podcasts.apple.com/us/podcast/build-a-better-agency-podcast/id1050216800" }, { "label": "Spotify", "url": "https://open.spotify.com/episode/1n8qPUQH0oyI0CdincdHwg" }, { "label": "Build a Better Agency Podcast", "url": "https://agencymanagementinstitute.com/podcasts/how-ai-is-changing-the-pr-landscape/" } ], "takeaways": [ { "stat": "", "text": "About 21% of all pitches on HARO score as 100% AI-generated. Every pitch submitted through HARO is run through AI detection, and since reviving the platform Featured's investment has gone into maintaining quality and trust by giving journalists the transparency to filter." }, { "stat": "", "text": "Farmiloe's operating rule for agencies is human in the loop, on everything. AI can match expertise to media opportunities and draft a response, but a person still decides whether a pitch is right to send, whether the work is PR, content or technical SEO." }, { "stat": "", "text": "The HARO acronym is the pitch checklist: be Helpful, be Authentic, be Relevant and be On time. Helpful means knowing the journalist has a job to do and writing the pitch that helps them do it." }, { "stat": "", "text": "Featured ran as freemium B2B SaaS, with anyone able to answer up to three questions a month at no cost. Farmiloe ran a marketing agency for 10 years, serviced more than 500 small-business clients, and sold it at the end of 2021 to build Featured; he told McLellan to follow the money, because in Q4 2025 the investment was flowing to autonomous agents." } ], "quote": { "text": "Human in the loop, on everything. Human in the loop on PR, human in the loop on content creation, human in the loop on technical SEO, human in the loop on whatever, fill in the blank.", "attribution": "Brett Farmiloe · Founder & Chief Executive Officer, Featured" } } ] }