# Connectively Brett Farmiloe: CEO. Website: https://connectively.us Connectively is the media-sourcing platform Cision launched as HARO’s successor in 2024. Featured acquired and revived it alongside HARO, relaunching Connectively on June 2, 2026. ## Key facts - Originally launched by Cision in 2024 as the rebrand of HARO. - Acquired by Featured in 2025 and relaunched on June 2, 2026. - Pitches submitted through Connectively are scored for AI authorship, alongside Featured and HARO. ## Podcasts discussing Connectively - [Why Are Journalist Request Platforms So Important for SEO?](https://brettfarmiloe.com/podcasts/why-journalist-request-platforms-important-seo) — Majestic's SEO in 2026, August 5, 2026. Brett Farmiloe joined Majestic's SEO in 2026 podcast to share insights on how to leverage journalist request platforms like HARO and Connectively for SEO a - [Inside the HARO Acquisition and Launch of Featured: What It Signals About the Future of Earned Media, with Brett Farmiloe on The Brandinc PR Podcast](https://brettfarmiloe.com/podcasts/brandinc-pr-inside-the-haro-acquisition) — The Brandinc PR Podcast, March 27, 2026. Featured CEO Brett Farmiloe on The Brandinc PR Podcast with Brandi Sims: why HARO still matters, what its acquisition signals, and how AI fits in. - [AI in PR: The Strategic Edge, with Featured CEO Brett Farmiloe on PureLogics Pulse](https://brettfarmiloe.com/podcasts/purelogics-pulse-ai-in-pr) — PureLogics Pulse, March 13, 2026. Featured CEO Brett Farmiloe on PureLogics Pulse: human-in-the-loop PR, why unedited AI pitches hurt credibility, and what a good pitch looks like in 2026. - [Media Mentions Help With Model Mentions: Featured CEO Brett Farmiloe on On Top of PR with Jason Mudd](https://brettfarmiloe.com/podcasts/on-top-of-pr) — On Top of PR, March 10, 2026. Featured CEO Brett Farmiloe on On Top of PR with Jason Mudd: why HARO came back, how it scores pitches, and why media mentions feed AI model mentions. - [Get Quoted by a Human to Be Found by Machines: Featured CEO Brett Farmiloe on the Human-First AI Marketing Podcast](https://brettfarmiloe.com/podcasts/human-first-ai-marketing-featured-in-ai-results) — Human-First AI Marketing Podcast, March 3, 2026. Featured CEO Brett Farmiloe on the Human-First AI Marketing Podcast: reactive PR for SMBs, and why media mentions get brands cited by AI models. - [Earned Media in the Agent Era: Featured CEO Brett Farmiloe on The AI SEO Insighter with Chris Raulf](https://brettfarmiloe.com/podcasts/ai-seo-insighter-earned-media-agent-era) — The AI SEO Insighter, February 11, 2026. Featured CEO Brett Farmiloe on The AI SEO Insighter with Chris Raulf: AI scores on every HARO pitch, why roundups still work, and AI agents as sourcers. - [How HARO Helps You Stand Out: PR Tips That Connect, with Brett Farmiloe on The Real Connect](https://brettfarmiloe.com/podcasts/the-real-connect-how-haro-helps-you-stand-out) — The Real Connect, December 4, 2025. Brett Farmiloe on The Real Connect with Tamika Carlton: how HARO works behind the scenes, what journalists want, and using AI without losing your voice. - [Connecting Experts With Journalists Through Featured.com: Brett Farmiloe on the HabitStack Podcast](https://brettfarmiloe.com/podcasts/habitstack-connecting-experts-with-journalists) — HabitStack, November 26, 2025. Featured founder Brett Farmiloe on the HabitStack Podcast with Scott Ward: HARO pitch rules, life after product-market fit, and a fourth founder's habits. - [21% of HARO Pitches Are Fully AI-Generated: Featured CEO Brett Farmiloe on Inside the Media Minds](https://brettfarmiloe.com/podcasts/21-percent-haro-pitches-fully-ai-generated) — Inside the Media Minds, November 11, 2025. About 21% of pitches submitted through HARO score as fully AI-generated, and journalists split into a camp that filters them out and a camp that cares only - [How to Still Get Free Press Coverage in an Ever-Changing AI World: Featured CEO Brett Farmiloe on Brand Rescue](https://brettfarmiloe.com/podcasts/brand-rescue-free-press-coverage-ai-world) — Brand Rescue, September 23, 2025. Featured CEO Brett Farmiloe on Brand Rescue with Whitney Lee: reviving HARO, why trust in media matters more than ever, and going from agency to platform. - [42 Answers Per Query, with Brett Farmiloe on the Public Relations Review Podcast](https://brettfarmiloe.com/podcasts/public-relations-review-featured-haro) — Public Relations Review, September 16, 2025. Featured CEO Brett Farmiloe on the Public Relations Review Podcast: three daily HARO emails, about 42 answers per query, and a freemium model for experts. - [PR Hacks for Small Business Owners, with Brett Farmiloe on Marketer of the Day with Robert Plank](https://brettfarmiloe.com/podcasts/marketer-of-the-day-pr-hacks-for-small-business) — Marketer of the Day, July 6, 2025. Featured CEO Brett Farmiloe on Marketer of the Day with Robert Plank: how small business owners land media features by being concise and credible. - [Cracking the B2B Marketplace Code: Featured CEO Brett Farmiloe on SaaS That App](https://brettfarmiloe.com/podcasts/saas-that-app-cracking-the-b2b-marketplace-code) — SaaS That App, July 2, 2025. Featured CEO Brett Farmiloe on SaaS That App: turning a manual PR service into a two-sided marketplace, Magic Moments metrics, and manual-first automation. - [Breaking Into Global Media: Insider Tips for Australian Entrepreneurs, with HARO's Brett Farmiloe on Media Magnet](https://brettfarmiloe.com/podcasts/media-magnet-haro-for-australian-entrepreneurs) — Media Magnet, June 27, 2025. HARO's Brett Farmiloe on Media Magnet with Liz Nable: how Australian and New Zealand experts break into global media, six days after HARO's relaunch. - [Transforming Knowledge Into Media Opportunities: Featured CEO Brett Farmiloe on Your Brand Amplified](https://brettfarmiloe.com/podcasts/your-brand-amplified-knowledge-into-media-opportunities) — Your Brand Amplified, June 17, 2025. Featured's Brett Farmiloe on Your Brand Amplified with Anika Jackson: why experts struggle to share knowledge and how Featured links them with journalists. - [Pursuing Your Passion to Build a Profile: Featured Founder Brett Farmiloe on That's Audacious](https://brettfarmiloe.com/podcasts/thats-audacious-pursuing-your-passion) — That's Audacious, May 16, 2025. Featured founder Brett Farmiloe on That's Audacious with Lauren Clemett: from the Pursue the Passion road trip to a platform that gets experts published. - [Help a Reporter Out Is Back: Featured CEO Brett Farmiloe's First Interview as HARO's New Owner, on the BuzzStream Podcast](https://brettfarmiloe.com/podcasts/buzzstream-haro-is-back) — The BuzzStream Podcast, April 19, 2025. Brett Farmiloe's first interview as HARO's owner on BuzzStream's podcast: why Featured bought HARO from Cision, the anti-spam plan and the April 22 return. - [How to Get Featured With AI, SEO and Digital PR Strategies: Brett Farmiloe on The Long Game with Elijah Murray](https://brettfarmiloe.com/podcasts/the-long-game-how-to-get-featured) — The Long Game, March 7, 2025. Featured CEO Brett Farmiloe on The Long Game with Elijah Murray: creativity in AI businesses, why new data matters, and monetizing unique expertise. - [Redefining Digital PR: Featured Founder Brett Farmiloe on the Marketing Quacks Podcast](https://brettfarmiloe.com/podcasts/marketing-quacks-redefining-digital-pr) — Marketing Quacks, November 12, 2024. Featured founder Brett Farmiloe on the Marketing Quacks Podcast: media placements for SEO, quality versus quantity in PR, and AI in content creation. - [The Power of Earned Media: Featured CEO Brett Farmiloe on What The Frac?](https://brettfarmiloe.com/podcasts/what-the-frac-the-power-of-earned-media) — What The Frac?, June 14, 2024. Featured CEO Brett Farmiloe on What The Frac? with Nicole Zeno and Tamara Laine: how earned media drives growth and turns stories into visibility. ## Research & press - [Journalists Hate AI-Generated PR: Pangram's Case Study on a Year of AI Detection Across Featured, HARO and Connectively](https://brettfarmiloe.com/media-mentions/pangram-case-study-journalists-hate-ai-generated-pr) — September 23, 2026. Pangram's case study on a year of AI detection across Featured, HARO and Connectively: 1.39M pitches, 21% fully AI-generated, 35% of journalists opt out. - [Featured Launches Find Awards To Search 4,596 Business Awards, Rankings And Best-Of Lists Across 43 Industries](https://brettfarmiloe.com/press-releases/featured-launches-find-awards) — September 15, 2026. Featured launches Find Awards to help PR professionals and experts find relevant awards to apply for all in natural language. - [Inngest Profiles How Featured Runs Three Media Brands With A Team Of Seven](https://brettfarmiloe.com/media-mentions/inngest-featured-orchestration-layer) — September 15, 2026. How Connectively, HARO, and Featured run three brands and 2,500 articles a month on a team of seven — and where the reliable, boring layer underneath actua - [Featured Launches GEO Audit to Show Brands Which Publications AI Search Engines Cite and Which Ones to Pitch](https://brettfarmiloe.com/press-releases/featured-launches-geo-audit) — August 25, 2026. Featured launches GEO audit to help users see how their brand is showing up across the 4 largest LLMs. Check how your brand shows up against search prompts - [Featured Launches Find Creators Search With 380 Million Creators Across Instagram, TikTok, and YouTube](https://brettfarmiloe.com/press-releases/featured-launches-find-creators) — August 18, 2026. Featured launches Find Creators to help PR and marketing teams discover relevant creators across TikTok, Instagram, and YouTube using natural language. - [One in Three Journalists Now Filter Out AI-Written Pitches, Says Featured CEO Brett Farmiloe](https://brettfarmiloe.com/press-releases/one-in-three-journalists-filter-out-ai-pitches) — August 13, 2026. One in three HARO journalists chose to filter out AI pitches, a box that is left unchecked by default. - [AI Has Made Media Pitching Noisier and Less Effective, Says Featured CEO Brett Farmiloe](https://brettfarmiloe.com/press-releases/ai-has-made-media-pitching-noisier) — August 8, 2026. AI is making media pitching noisier. HARO and Connectively are cracking down by using AI detection on every pitch. - [Featured.com Acquires Help A Reporter Out (HARO) from Cision](https://brettfarmiloe.com/press-releases/featured-com-acquires-help-a-reporter-out-haro-from-cision) — April 16, 2025. HARO, founded in 2008 and owned by Cision since 2014, returns to its original free, email-based format under Featured's ownership. --- Brett Farmiloe · Founder & CEO, Featured · CEO, HARO & Connectively · [LinkedIn](https://www.linkedin.com/in/brettfarmiloe/) · [X](https://x.com/brettfarmiloe) Every page on brettfarmiloe.com is available as Markdown. See [llms.txt](https://brettfarmiloe.com/llms.txt) and [sitemap.md](https://brettfarmiloe.com/sitemap.md).