# How to Still Get Free Press Coverage in an Ever-Changing AI World: Featured CEO Brett Farmiloe on Brand Rescue

- Show: Brand Rescue
- Guest: Brett Farmiloe
- Published: September 23, 2025


Brett Farmiloe, founder and CEO of Featured and CEO of the revived HARO, joined Whitney Lee on Brand Rescue: Public Relations Unfiltered to talk about breathing new life into a platform that connects journalists with sources, why trust in media matters more than ever, and the messy transition from agency life to building a tech platform.

## Listen

- [Spotify](https://creators.spotify.com/pod/profile/brandrescue/episodes/How-to-Still-Get-Free-Press-Coverage-in-an-Ever-Changing-AI-World-with-Brett-Farmiloe--Founder-of-Featured-com-and-CEO-of-HARO-e38ic1r/a-ac5vns1)

## Key takeaways

- Free press coverage still exists in an AI world; HARO connects journalists with sources at no cost to either side.
- Trust in media is more important than ever, which is the premise behind reviving HARO.
- AI is shaking things up and holding the door open, creating new opportunities alongside the noise.
- From agency to platform: the transition from a marketing agency to a tech company, finding product-market fit, and doing one thing really well.
- Brand Rescue: Public Relations Unfiltered, hosted by Whitney Lee, gives small business owners tactical marketing and PR advice. This episode was published on September 22, 2025 and runs 38 minutes. Recorded before Featured relaunched Connectively on June 2, 2026, so product details reflect the platforms at the time.

Source: https://featured.com/press/podcast/brand-rescue-free-press-coverage-ai-world (episode notes and full transcript).

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Brett Farmiloe · Founder & CEO, Featured · CEO, HARO & Connectively · [LinkedIn](https://www.linkedin.com/in/brettfarmiloe/) · [X](https://x.com/brettfarmiloe)
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