# Inside the HARO Acquisition and Launch of Featured: What It Signals About the Future of Earned Media, with Brett Farmiloe on The Brandinc PR Podcast - Show: The Brandinc PR Podcast - Guest: Brett Farmiloe - Published: March 27, 2026 Brett Farmiloe, founder and CEO of Featured, joined Brandi Sims on The Brandinc PR Podcast to unpack the acquisition and relaunch of HARO and what it reveals about the future of journalism, credibility and earned media, including how AI fits into the process without replacing editorial judgment. ## Listen - [Apple](https://podcasts.apple.com/us/podcast/inside-the-haro-acquisition-and-launch-of-featured/id1769667431?i=1000757504766) - [Spotify](https://open.spotify.com/episode/73ScTVU59O5z96yC4iClOG) ## Key takeaways - HARO still plays a critical role in today's media ecosystem, which is why Featured gave one of the most recognizable tools in earned media a second life. - The acquisition signals how journalists want to work with sources: direct, credible connections rather than volume. - Earned media is heading toward credibility over volume, and trust is the real currency in media. - AI fits into the process without replacing editorial judgment, which is what PR professionals and founders must rethink to stay relevant. - The Brandinc PR Podcast, hosted by Brandi Sims, shares insights and strategies from entrepreneurs, business leaders and industry experts. This episode was published on March 26, 2026 and runs 23 minutes. Recorded before Featured relaunched Connectively on June 2, 2026, so product details reflect the platforms at the time. Source: https://featured.com/press/podcast/brandinc-pr-inside-the-haro-acquisition (episode notes and full transcript). --- Brett Farmiloe · Founder & CEO, Featured · CEO, HARO & Connectively · [LinkedIn](https://www.linkedin.com/in/brettfarmiloe/) · [X](https://x.com/brettfarmiloe) Every page on brettfarmiloe.com is available as Markdown. See [llms.txt](https://brettfarmiloe.com/llms.txt) and [sitemap.md](https://brettfarmiloe.com/sitemap.md).