# Using HARO to Navigate the Expert Economy: Featured CEO Brett Farmiloe on The Digital PR Podcast

- Show: The Digital PR Podcast
- Guest: Brett Farmiloe
- Published: July 31, 2025


Brett Farmiloe, founder and CEO of Featured, joined Louise Parker and Stephen Baker of Propellernet on The Digital PR Podcast three months after reviving HARO to explain who the platform reaches (70% of its audience is in the US and 15% in the UK), when its three daily editions go out, and what makes a pitch land in an inbox full of AI spam.

## Listen

- [Apple](https://podcasts.apple.com/us/podcast/35-using-haro-to-navigate-the-expert-economy-with/id1659049082?i=1000719948965)
- [Spotify](https://open.spotify.com/episode/6oO3DxiN7Trl3tDeydxe6j)
- [YouTube](https://www.youtube.com/watch?v=w8meIKrR3bw)
- [The Digital PR Podcast episode page](https://www.propellernet.co.uk/the-digital-pr-podcast/35-using-haro-to-navigate-the-expert-economy-with-brett-farmiloe/)

## Key takeaways

- **70%** — 70% of HARO's audience is in the US, 15% in the UK, and another 5 to 10% in Australia, New Zealand and Canada. Farmiloe calls HARO the largest expert source directory that exists.
- **3** — 3 daily HARO editions go out at 5:35 a.m., 12:35 p.m. and 5:35 p.m. Eastern. Three months after the April 2025 relaunch, Farmiloe said he had severely underestimated the enthusiasm for HARO on both sides.
- **8** — Featured was an eight-person company in Scottsdale, Arizona at the time, founded in January 2022 after Farmiloe's 10 years running a marketing agency.

> “I'm really, really bullish on the expert economy. I have to be because we have horses in the race.”
>
> — Brett Farmiloe, Founder & Chief Executive Officer, Featured

Source: https://featured.com/press/podcast/digital-pr-podcast-expert-economy (episode notes and full transcript).

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Brett Farmiloe · Founder & CEO, Featured · CEO, HARO & Connectively · [LinkedIn](https://www.linkedin.com/in/brettfarmiloe/) · [X](https://x.com/brettfarmiloe)
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