# Featured Acquires HARO: Brett Farmiloe on the Domain Name Wire Podcast

- Show: Domain Name Wire
- Guest: Brett Farmiloe
- Published: June 17, 2025


Brett Farmiloe, founder and CEO of Featured, returned to Andrew Allemann's Domain Name Wire Podcast two years after Terkel rebranded to Featured on the domain Featured.com , to explain how the new domain and brand have helped, how the HARO deal came about, and what Featured plans for the service.

## Listen

- [Featured.com](http://Featured.com)
- [Apple](https://podcasts.apple.com/us/podcast/featured-acquires-haro-dnw-podcast-539/id934519368?i=1000713110246)
- [Domain Name Wire episode page](https://domainnamewire.com/2025/06/16/featured-acquires-haro-dnw-podcast-539/)
- [terkel.io](http://terkel.io)

## Key takeaways

- **April 2025** — Featured acquired HARO in April 2025, and Farmiloe explains how the deal came about and what Featured plans for the service.
- **July 2023** — The company rebranded from Terkel to Featured after acquiring the Featured.com domain in 2023, the subject of Farmiloe's earlier appearance on the show (episode 447).
- **100%** — The premium domain paid off in credibility with publishers, which is what the terkel.io brand had held back.

> “I'm a big believer in what a premium domain does for a brand.”
>
> — Brett Farmiloe, Founder & Chief Executive Officer, Featured

Source: https://featured.com/press/podcast/domain-name-wire-featured-acquires-haro (episode notes and full transcript).

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Brett Farmiloe · Founder & CEO, Featured · CEO, HARO & Connectively · [LinkedIn](https://www.linkedin.com/in/brettfarmiloe/) · [X](https://x.com/brettfarmiloe)
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