# How E-Commerce Brands Get Cited by AI: Brett Farmiloe on High Voltage Business Builders

- Show: High Voltage Business Builders
- Guest: Brett Farmiloe
- Published: October 13, 2026
- Length: 34 min

Brett Farmiloe, founder and CEO of Featured, joins Neil Twa on High Voltage Business Builders to explain why earned media drives AI citations, how e-commerce operators can work with publishers' commerce editors, and how to turn store data into stories journalists use.

## Listen

- [Apple](https://podcasts.apple.com/us/podcast/ep415-how-to-get-your-e-commerce-brand-cited-by-ai/id1599741584?i=1000796122202)
- [Show page](https://share.transistor.fm/s/dcc74879)

## Key takeaways

- Earned media gets cited, owned media mostly does not. In a Featured study of more than 22,000 citations from 405 GEO audits, about 67% of AI citations came from earned media and about 1.4% from brand-owned content.
- Quick AI-visibility tricks fade. A LinkedIn post that opens with the claim you want cited can show up in AI answers within 24 hours, and Reddit citations fell by more than 80% overnight. Consistency every week in your category is what lasts.
- Help commerce editors earn. Publishers' commerce content editors are paid to find revenue. Pitch them a post your product category is missing, or a ranking post your product fits, with an affiliate link.
- Your store data is your story. Package your sales and product-trend data for journalists, then use Featured to match that package with media opportunities.

> “If I were running an e-commerce store today, the very first thing that I would do is look at my data, make it interesting and then market it.”
>
> — Brett Farmiloe, Founder & Chief Executive Officer, Featured

Source: https://press.featured.com/podcast/ecommerce-brands-cited-by-ai-brett-farmiloe-on-high-voltage-business-builders/ (episode notes and full transcript).

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Brett Farmiloe · Founder & CEO, Featured · CEO, HARO & Connectively · [LinkedIn](https://www.linkedin.com/in/brettfarmiloe/) · [X](https://x.com/brettfarmiloe)
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