# The AI PR Hack: Get Backlinks From Journalists, with Featured CEO Brett Farmiloe on The Edward Show

- Show: The Edward Show
- Guest: Brett Farmiloe
- Published: February 20, 2026


Brett Farmiloe, founder and CEO of Featured and owner of HARO, returned to Edward Sturm's daily SEO show to demo Featured's journalist-matching feature: paste a press release or an angle, and the tool uses journalist data, past articles and active queries to recommend the reporters most likely to cover it, instead of blasting a media list.

## Listen

- [Apple](https://podcasts.apple.com/us/podcast/the-ai-pr-hack-get-backlinks-from-33-000-journalists/id1700357503?i=1000750508303)
- [Spotify](https://open.spotify.com/episode/2HxmLLJteqUSkLDwGnpgm8)
- [YouTube](https://www.youtube.com/watch?v=neQa9Xxlx_k)

## Key takeaways

- Featured's AI matches a story to the journalists most likely to cover it by analyzing journalist data, past articles and active queries, drawing on a HARO network of journalists.
- Most PR efforts fail because they prioritize volume over quality. The tool exists to replace mass distribution with targeted pitch recommendations.
- The HARO response window is roughly two to three hours, and being first doesn't always matter; being the last, best response can work in your favor.
- Journalists use AI detection and filtering tools on submissions, so never copy-paste an AI-generated pitch without editing it.

> “If you want to get covered in news, pitch a journalist and work with them on developing a story.”
>
> — Brett Farmiloe, Founder & Chief Executive Officer, Featured

Source: https://featured.com/press/podcast/edward-show-ai-pr-hack (episode notes and full transcript).

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Brett Farmiloe · Founder & CEO, Featured · CEO, HARO & Connectively · [LinkedIn](https://www.linkedin.com/in/brettfarmiloe/) · [X](https://x.com/brettfarmiloe)
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