# DIY PR Pitching to US Media: HARO CEO Brett Farmiloe on Hack Your Own PR with Odette Barry

- Show: Hack Your Own PR
- Guest: Brett Farmiloe
- Published: December 9, 2025


Brett Farmiloe, founder and CEO of Featured and owner of HARO, joined Odette Barry on Hack Your Own PR to show founders and change-makers how to land expert commentary in US media with HARO and Featured, why journalists can spot an AI-generated pitch immediately, and what citations mean for visibility inside LLMs.

## Listen

- [Apple](https://podcasts.apple.com/us/podcast/diy-pr-pitching-to-us-media-with-brett-farmiloe-ceo/id1503118547?i=1000745367786)
- [Spotify](https://open.spotify.com/episode/4duLVBOxnNDG4UZsh5xIQO)
- [Hack Your Own PR episode page](https://hackyourownpr.libsyn.com/diy-pr-pitching-to-us-media-with-brett-farmiloe-ceo-of-haro-ep-115)

## Key takeaways

- HARO and Featured are the DIY route to expert commentary pieces in US media, with no PR budget required.
- The anatomy of a pitch that cuts through is the HARO acronym: helpful, authentic, relevant and on time.
- Journalists can immediately spot AI-generated pitches, and Farmiloe has seen every mistake people make when pitching themselves.
- Citations in the media are what visibility inside LLMs is built on, which sets up a tension between the media industry and AI that founders have to navigate.

> “Journalists are the best at AI detection. They can immediately spot AI-generated pitches.”
>
> — Brett Farmiloe, Founder & Chief Executive Officer, Featured

Source: https://featured.com/press/podcast/hack-your-own-pr-diy-pitching-us-media (episode notes and full transcript).

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Brett Farmiloe · Founder & CEO, Featured · CEO, HARO & Connectively · [LinkedIn](https://www.linkedin.com/in/brettfarmiloe/) · [X](https://x.com/brettfarmiloe)
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