# Why Your AI-Written Pitch Might Never Reach a Journalist: Featured CEO Brett Farmiloe on Let's Talk PR & More with Sherry Goldman

- Show: Let's Talk PR & More
- Guest: Brett Farmiloe
- Published: August 11, 2026


Brett Farmiloe, founder and CEO of Featured, joined Sherry Goldman of Goldman Communications Group on Let's Talk PR & More, which airs on WRHU-FM, to discuss AI's influence on the PR-journalist relationship: about 21% of HARO pitches score as fully AI-generated, and roughly 35% of journalists have switched on the filter that blocks them.

## Listen

- [Apple](https://podcasts.apple.com/us/podcast/lets-talk-pr-more-show-127-brett-farmiloe-featured/id1692818304?i=1000781979109)
- [Spotify](https://open.spotify.com/episode/5IBTS2OgmuKFNy1AJGgMuW)
- [Let's Talk PR & More episode page](https://letstalkprandmore.podbean.com/e/lets-talk-pr-more-show-127-brett-farmiloe-featuredcom-on-media-relations-and-ais-impact/)

## Key takeaways

- About 21% of pitches submitted through HARO score as fully AI-generated, and roughly 35% of journalists have switched on the filter that keeps those pitches out of their inbox; the box is unchecked by default.
- Journalists split into two camps. Some refuse AI-written pitches outright; others optimize for getting connected with the best source and don't care how the first message was written.
- HARO is not a numbers game. Farmiloe calls that the biggest misconception PR pros bring to the platform; the professionals winning today focus on relevant replies and quality relationships with journalists.
- The front page used to be the newspaper, then a search results page, and now it's an AI answer summary. A published story is a starting point for visibility, not the finish line.

> “The front page used to be the newspaper and then it was a search engine result page and now it's an AI answer summary.”
>
> — Brett Farmiloe, Founder & Chief Executive Officer, Featured

Source: https://featured.com/press/podcast/lets-talk-pr-and-more-ai-written-pitch (episode notes and full transcript).

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Brett Farmiloe · Founder & CEO, Featured · CEO, HARO & Connectively · [LinkedIn](https://www.linkedin.com/in/brettfarmiloe/) · [X](https://x.com/brettfarmiloe)
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