# Why the Golden Era of Digital PR Is Just Beginning: Market Movers with Linkifi

- Show: Market Movers with Linkifi
- Guest: Brett Farmiloe
- Published: May 2, 2025


Two weeks after HARO's relaunch, Brett Farmiloe, founder and CEO of Featured, joined Nick Biggs and Chris Panteli of Linkifi on Market Movers to tell the behind-the-scenes story of reviving HARO in its original email form, the vetting built to keep spam and link schemes out, and why major outlets were already sourcing through it again.

## Listen

- [Apple](https://podcasts.apple.com/us/podcast/how-brett-farmiloe-revived-haro-and-why-the-golden/id1743908601?i=1000705677583)

## Key takeaways

- HARO came back in its purest, original form, a curated email newsletter, kept free of spam and exploitation by manual vetting, community reporting tools and anti-AI-bot measures.
- Featured and HARO play different roles. Featured offers filtered, targeted pitches; HARO is about direct journalist-to-source connection by email.
- What's next for HARO: filters, alerts, categories and smarter personalization, without giving up the lightweight, no-login email simplicity.

> “HARO isn't just a brand—it's an action. It's helping a reporter out. And demand is overwhelming.”
>
> — Brett Farmiloe · Founder & Chief Executive Officer, Featured

Source: https://featured.com/press/podcast/market-movers-how-brett-farmiloe-revived-haro (episode notes and full transcript).

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Brett Farmiloe · Founder & CEO, Featured · CEO, HARO & Connectively · [LinkedIn](https://www.linkedin.com/in/brettfarmiloe/) · [X](https://x.com/brettfarmiloe)
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