# PR Hacks for Small Business Owners, with Brett Farmiloe on Marketer of the Day with Robert Plank

- Show: Marketer of the Day
- Guest: Brett Farmiloe
- Published: July 6, 2025


Brett Farmiloe, founder and CEO of Featured and the new owner of HARO, joined Robert Plank on Marketer of the Day to explain how experts land media features by being concise, credible and consistent, and why real experience beats polish when journalists choose sources.

## Listen

- [Apple](https://podcasts.apple.com/ca/podcast/1364-featured-pr-hacks-for-small-business-owners-with/id562518965?i=1000715801451&l=fr-CA)
- [YouTube](https://www.youtube.com/watch?v=evcUlq03FAw)

## Key takeaways

- Stories get picked up because they're real, clear and timely, not because someone paid for them.
- Featured and HARO both connect experts with media outlets, giving small business owners a route into coverage without an expensive PR retainer.
- Be concise, credible and consistent. That is Farmiloe's formula for landing media features.
- Real experience over fluff: pitch with clarity and confidence, and lead with what you've actually done.
- Marketer of the Day with Robert Plank is a daily business podcast for entrepreneurs, consultants and expert-led service businesses. Episode 1364 was published on July 5, 2025 and runs 22 minutes. Recorded before Featured relaunched Connectively on June 2, 2026, so product details reflect the platforms at the time.

Source: https://featured.com/press/podcast/marketer-of-the-day-pr-hacks-for-small-business (episode notes and full transcript).

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Brett Farmiloe · Founder & CEO, Featured · CEO, HARO & Connectively · [LinkedIn](https://www.linkedin.com/in/brettfarmiloe/) · [X](https://x.com/brettfarmiloe)
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