# Your New Customer Is AI: Featured CEO Brett Farmiloe on PR Yourself with Leah Frazier

- Show: PR Yourself
- Guest: Brett Farmiloe
- Published: September 15, 2025


Brett Farmiloe, founder and CEO of Featured and HARO, joined Leah Frazier on PR Yourself to show small businesses how to earn media mentions without a PR firm, with about 175,000 experts and more than 3,000 publishers across Featured and HARO at the time, and a warning that the customer you're now marketing to is AI.

## Listen

- [Apple](https://podcasts.apple.com/us/podcast/brett-farmiloe-on-brand-boosting-media-mentions-using/id1537875452?i=1000726783190)
- [Spotify](https://open.spotify.com/episode/10vBvXVXZfAMIfYcGg9Beo)
- [PR Yourself episode page](https://www.buzzsprout.com/1429435/episodes/17841313)

## Key takeaways

- HARO emails go out at 5:30 a.m., 12:30 p.m. and 5:30 p.m. Eastern, free for sources and journalists and supported by newsletter ads; subscribers set 15-minute calendar reminders at those times.
- Every HARO pitch and Featured answer runs through Pangram's AI detection. The pitch checklist is the HARO acronym: helpful, authentic, relevant and on time.
- Your new customer is AI. With roughly half of web traffic now bots, Farmiloe frames media mentions as the way a brand gets found by the machines answering customers' questions; one agency client 25x'd its organic search presence in 12 months.

> “Your new customer that you're marketing to is AI.”
>
> — Brett Farmiloe · Founder & Chief Executive Officer, Featured

Source: https://featured.com/press/podcast/pr-yourself-your-new-customer-is-ai (episode notes and full transcript).

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Brett Farmiloe · Founder & CEO, Featured · CEO, HARO & Connectively · [LinkedIn](https://www.linkedin.com/in/brettfarmiloe/) · [X](https://x.com/brettfarmiloe)
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