# Navigating HARO's Relaunch and the Future of Media Exposure, with Brett Farmiloe on PRessing On

- Show: PRessing On
- Guest: Brett Farmiloe
- Published: September 17, 2025


Brett Farmiloe, founder and CEO of Featured, joined the hosts of PRessing On: Real Life in Public Relations to talk through the 2025 acquisition and revival of HARO, how Featured connects subject-matter experts with publishers to create ready-to-publish Q&A content, and where media exposure is heading as AI changes PR.

## Listen

- [Apple](https://podcasts.apple.com/us/podcast/ai-in-pr-navigating-haros-relaunch-and-the-future/id1786184044?i=1000727095789)
- [PRessing On episode page](https://pressingonpodcast.podbean.com/e/ai-in-pr-navigating-haro-s-relaunch-and-the-future-of-media-exposure-with-brett-farmiloe/)

## Key takeaways

- In 2025, Farmiloe led Featured's acquisition and revival of HARO, modernizing one of the most iconic brands in media sourcing.
- Featured connects subject-matter experts with publishers to create ready-to-publish Q&A content, the model that made HARO a natural fit.
- Before Featured, Farmiloe founded Markitors, a digital marketing agency for small businesses he scaled and sold after 10 years, and ran Pursue the Passion, a national interview tour on career education.
- The goal is the expert economy: democratizing access to media opportunities so anyone with expertise can be a source.

> “Business owners have an abundance of knowledge, but no where to share it. That's why I created a platform where they could show up, and get rewarded for sharing their expertise.”
>
> — Brett Farmiloe, Founder & Chief Executive Officer, Featured

Source: https://featured.com/press/podcast/pressing-on-navigating-haros-relaunch (episode notes and full transcript).

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Brett Farmiloe · Founder & CEO, Featured · CEO, HARO & Connectively · [LinkedIn](https://www.linkedin.com/in/brettfarmiloe/) · [X](https://x.com/brettfarmiloe)
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