# The Future of PR: Earned Media, AI in Journalism and Visibility, with Featured CEO Brett Farmiloe on Right About Now

- Show: Right About Now
- Guest: Brett Farmiloe
- Published: September 20, 2025


Brett Farmiloe, founder and CEO of Featured, joined Ryan Alford on Right About Now to explain earned media after the HARO relaunch: why sourcing experts is an infinite problem for journalists, why time is the biggest barrier for experts, and how every HARO pitch now carries an AI-detection score that journalists can filter on.

## Listen

- [Apple](https://podcasts.apple.com/us/podcast/the-future-of-pr-earned-media-ai-in/id1346054199?i=1000727481422)
- [YouTube](https://www.youtube.com/watch?v=SmHw-YcOKMI)
- [Right About Now episode page](https://www.ryanisright.com/the-future-of-pr-earned-media-ai-in-journalism-visibility-strategies-with-brett-farmiloe/)

## Key takeaways

- Sourcing experts for stories is an infinite problem for journalism, and the biggest barrier on the expert side is time; most of the world's knowledge isn't on the internet because people haven't had time to share it.
- Every HARO pitch runs through AI detection, and the score is shown to journalists, who can filter out fully AI-generated pitches with one click; profiles and sources are verified as well.
- HARO is free for sources and journalists, monetized through text ads in its three-times-daily emails, and Featured subscribers get early access to HARO queries because journalists often need a source before the next edition sends.
- A Fast Company placement might move your business, or it might not. Farmiloe calls that the biggest misconception about PR: results depend on timing and outlet, so set alerts for your expertise and measure what works.

> “Sourcing experts for stories is an infinite problem for journalists.”
>
> — Brett Farmiloe, Founder & Chief Executive Officer, Featured

Source: https://featured.com/press/podcast/right-about-now-future-of-pr (episode notes and full transcript).

---

Brett Farmiloe · Founder & CEO, Featured · CEO, HARO & Connectively · [LinkedIn](https://www.linkedin.com/in/brettfarmiloe/) · [X](https://x.com/brettfarmiloe)
Every page on brettfarmiloe.com is available as Markdown. See [llms.txt](https://brettfarmiloe.com/llms.txt) and [sitemap.md](https://brettfarmiloe.com/sitemap.md).