# How HARO Helps You Stand Out: PR Tips That Connect, with Brett Farmiloe on The Real Connect

- Show: The Real Connect
- Guest: Brett Farmiloe
- Published: December 4, 2025


Brett Farmiloe, CEO of HARO and Featured, joined Tamika Carlton on The Real Connect to talk about relationships, PR and the power of simple conversations: how HARO works behind the scenes, what journalists actually want from sources, and how to use HARO and Featured without losing your voice.

## Listen

- [Apple](https://podcasts.apple.com/us/podcast/how-haro-helps-you-stand-out-pr-tips-that-connect-with/id1790332732?i=1000739546249)

## Key takeaways

- How HARO really works for journalists and sources, and why connection accelerates every startup.
- AI-generated pitches are a reality on HARO; what journalists actually want is a real source with a real voice.
- The RV road trip shaped Farmiloe's philosophy on business, and he still believes in walking meetings and being the dumbest person in the room.
- The Real Connect, hosted by Tamika Carlton, is a relationship podcast about communication, leadership and human connection. Season 2, episode 8 was published on December 3, 2025 and runs 37 minutes. Recorded before Featured relaunched Connectively on June 2, 2026, so product details reflect the platforms at the time.

Source: https://featured.com/press/podcast/the-real-connect-how-haro-helps-you-stand-out (episode notes and full transcript).

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Brett Farmiloe · Founder & CEO, Featured · CEO, HARO & Connectively · [LinkedIn](https://www.linkedin.com/in/brettfarmiloe/) · [X](https://x.com/brettfarmiloe)
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