# The Two PR Tools You Need: Featured and HARO

- Show: Visibility Era
- Guest: Brett Farmiloe
- Published: November 5, 2025


Brett Farmiloe, founder of Featured and the new owner of HARO, joined PR experts Bridget Aileen Sicsko and Lydia Bagarozza on Visibility Era to explain how he built Featured, why he acquired HARO, what's coming to both platforms, and why niche blogs and expert sources matter more than ever for visibility in LLMs like ChatGPT.

## Listen

- [Apple](https://podcasts.apple.com/us/podcast/the-2-pr-tools-you-need-ep125/id1693000519?i=1000735210297)
- [YouTube](https://www.youtube.com/watch?v=cZaislUX1nQ)

## Key takeaways

- Two PR tools, one owner. Featured connects experts with top-tier publications, and HARO, one of the most iconic PR tools ever built, is back under the same roof.
- Why Farmiloe acquired HARO and what's next, including new tools and updates coming to Featured and HARO as of November 2025.
- Niche blogs and expert sources are becoming more important for visibility, including inside LLMs like ChatGPT.
- The future of PR in an AI-driven world runs through expert sourcing: media, AI and sources are evolving together.

> “Help a Reporter Out is one of the most iconic PR tools that's ever been built.”
>
> — Brett Farmiloe, Founder & Chief Executive Officer, Featured

Source: https://featured.com/press/podcast/visibility-era-the-two-pr-tools-you-need (episode notes and full transcript).

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Brett Farmiloe · Founder & CEO, Featured · CEO, HARO & Connectively · [LinkedIn](https://www.linkedin.com/in/brettfarmiloe/) · [X](https://x.com/brettfarmiloe)
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