About
Founder & CEO of Featured; CEO of Help a Reporter Out (HARO) and Connectively.
Everyone’s an expert in something. I like building outlets like Featured.com, Help a Reporter Out (HARO), and Connectively for people to share their expertise in meaningful ways.
My founder journey started in an RV. After quitting my job as a financial auditor, three friends and I drove 16,000 miles across 38 states interviewing 300 people about how they found meaning in their work. One of my biggest takeaways from the journey? People don’t have a meaningful outlet to share the expertise they’ve accumulated in their lifetime.
I’ve spent the 20 years since building outlets to share expertise.
- Featured.com — the co-pilot for PR. Experts and PR teams use it to find media opportunities and earn coverage across journalist requests, podcasts, bylines, speaking, awards, GEO.
- Help a Reporter Out (HARO) + Connectively — in 2025 we acquired and revived both iconic media-sourcing brands. We’re rebuilding trust email by email, day by day.
- Markitors — a digital marketing agency for small businesses I ran for 10 years (acquired 2021, and one of Arizona’s Best Companies to Work For).
Along the way
- Helped Hugh Jackman launch Laughing Man Coffee, a charitable coffee company (acquired by Keurig)
- Published author (sold 1,000 copies... lots of them in Duluth, MN)
- 100+ keynotes from Alaska to Miami, including a TEDx
- First Mailchimp Expert west of the Mississippi
- Contributor to Inc, Fast Company, and others
- Once was sponsored by a food company with unlimited supply of Hot Pockets. Proceeded to eat Hot Pockets for breakfast, lunch, and dinner for 30 days to bootstrap a startup. Never has eaten a Hot Pocket again.
What I post about
Where media is going in the AI era, how experts get featured, and what I’m learning rebuilding HARO and platforms for public relations.
Roles
Questions people ask
- Who is Brett Farmiloe?
- Brett Farmiloe is the Founder & CEO of Featured.com and CEO of Help a Reporter Out (HARO) and Connectively. He is based in Scottsdale, Arizona, and has spent 20 years building outlets for experts to share their expertise, including the digital marketing agency Markitors (acquired 2021).
- Who owns HARO (Help a Reporter Out)?
- Featured.com, led by founder and CEO Brett Farmiloe, acquired Help a Reporter Out (HARO) from Cision in April 2025 and relaunched it on April 22, 2025 as a free service for journalists and sources.
- Who owns Connectively?
- Connectively is owned by Featured.com. Brett Farmiloe is its CEO. Featured acquired and revived Connectively along with HARO and relaunched it on June 2, 2026.
- What is Featured.com?
- Featured.com is the co-pilot for PR. Experts and PR teams use it to find media opportunities and earn coverage across journalist requests, podcasts, bylines, speaking, awards, and GEO. Brett Farmiloe founded it in January 2022.
- What does Brett Farmiloe talk about?
- Where media is going in the AI era, how experts get featured, earned media as a driver of AI visibility ("media mentions help with model mentions"), why human-written pitches outperform AI-generated ones, and what he is learning rebuilding HARO.
- How can I contact Brett Farmiloe?
- Reach Brett on LinkedIn (linkedin.com/in/brettfarmiloe) or X (@brettfarmiloe). He talks with 10–20 Featured, HARO and Connectively customers every week and welcomes feedback from experts and PR teams.
Say hello
The best part of my job is talking with 10–20 customers every week. If you’re an expert or PR team who wants to connect and share your feedback on Featured, HARO, or Connectively, please feel free to reach out anytime. Calendar is always open to talk shop and learn what we should build next.