Boost Your SEO With Digital PR: Featured CEO Brett Farmiloe on The Agency Insider Show
The Agency Insider Show
Recorded at the end of 2024, before Featured acquired HARO, this Agency Insider Show conversation with PageTraffic CEO Navneet Kaushal covers how Brett Farmiloe's Featured connects experts with more than 1,000 publishers, why the time to value for a new expert is about four minutes, and how one agency client 25x'd organic traffic in 12 months.
Takeaways
- Time to value on Featured is about four minutes: sign up, submit an answer, and ultimately get placed in an article.
- One agency client 25x'd its organic traffic within 12 months using expert placements; average placement turnaround is two to three weeks.
- You can't just sell links. Featured worked with more than 1,000 publishers at the time, and quality expert content is what publishers accept.
- A team of seven did in 2024 what would have taken 35 people in 2018, and Farmiloe frames a leader's job as three responsibilities: people, strategy and capital.
“Time to value is around four minutes in terms of being able to sign up, submit an answer and ultimately get placed into an article.”
Companies discussed: Featured, Help a Reporter Out (HARO)
Episode notes and full transcript: featured.com/press/podcast/agency-insider-show-digital-pr-hacks
Cite as: Brett Farmiloe on The Agency Insider Show, “Digital PR Hacks That Boost SEO,” February 5, 2025.
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