Brett Farmiloe

Podcasts

Earned Media in the Agent Era

The AI SEO Insighter

Brett Farmiloe, founder and CEO of Featured and HARO, joined Chris Raulf on The AI SEO Insighter to describe what's happening inside newsrooms as AI reshapes journalism, why expert roundups still work while search traffic declines, and how AI agents will soon source experts the way PR teams do today.

YouTube ↗The AI SEO Insighter episode page ↗

Takeaways

  • AI detection scores now attach to every pitch on HARO, which Featured acquired from Cision in April 2025 and revived as a newsletter-first platform.
  • Expert roundups still work when search traffic declines, because publishers need credible human sources more, not less.
  • Local news deserts might be rescued by AI, with companies generating stories from public records for light human editing.
  • The next step is AI agents sourcing experts, while newsroom economics push more journalists into corporate communications.

Companies discussed: Featured, Help a Reporter Out (HARO)

Episode notes and full transcript: press.featured.com/podcast/ai-seo-insighter-earned-media-agent-era/

Cite as: Brett Farmiloe on The AI SEO Insighter, “Earned Media in the Agent Era,” February 11, 2026.

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