Brett Farmiloe

Podcasts

AI Visibility for Consultants: Brett Farmiloe on Unleashed

Unleashed47 min

Brett Farmiloe, CEO of Featured and Help a Reporter Out (HARO), joins Will Bachman on Episode 659 of Unleashed to discuss how consultants can increase their visibility in AI search, earn meaningful media coverage, and turn expert commentary into long-term brand authority.

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Takeaways

  • 64% of earned media drives AI visibility. Featured's AI citation research found that 64% of citations came from earned media coverage, while only 1.7% came from company-owned websites. For consultants, this highlights the importance of building credibility beyond their own websites through third-party publications, interviews, and expert contributions.
  • 78% of brands are missing from the AI answers that matter. Featured's research found that approximately 78% of brands did not appear in the AI answers they wanted to rank for. As prospective clients increasingly turn to AI for recommendations, consultants need to understand where they appear, which sources AI trusts, and how to strengthen their visibility.
  • LLM - Listen, Land, Multiply: A framework for AI visibility. Brett introduces a three-step approach to increasing online mentions. Listen by monitoring journalist requests and auditing AI citations. Land relevant coverage by contributing authentic expertise to publications and creators. Multiply the impact by repurposing each placement into press pages, social posts, and additional content that AI systems can discover.
  • HARO: Helpful, Authentic, Relevant, On time. Brett shares a simple framework for crafting stronger journalist pitches. Rather than sending generic, AI-generated responses, experts should focus on offering firsthand experience, useful insights, and timely answers tailored to each journalist's request. Authenticity and relevance are essential to earning meaningful coverage.

“With AI citations, your resume is your website. But what really matters is the references.”

— Brett Farmiloe, Founder & Chief Executive Officer, Featured

Companies discussed: Featured, Help a Reporter Out (HARO)

Episode notes and full transcript: featured.com/press/podcast/ai-visibility-for-consultants-brett-farmiloe-on-unleashed

Cite as: Brett Farmiloe on Unleashed, “AI Visibility for Consultants: Brett Farmiloe on Unleashed,” October 28, 2026.

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