How To Get Free Press Coverage in an AI World
Brand Rescue38 min
Brett Farmiloe, founder and CEO of Featured and CEO of the revived HARO, joined Whitney Lee on Brand Rescue: Public Relations Unfiltered to talk about breathing new life into a platform that connects journalists with sources, why trust in media matters more than ever, and the messy transition from agency life to building a tech platform.
Takeaways
- Free press coverage still exists in an AI world; HARO connects journalists with sources at no cost to either side.
- Trust in media is more important than ever, which is the premise behind reviving HARO.
- AI is shaking things up and holding the door open, creating new opportunities alongside the noise.
- From agency to platform: the transition from a marketing agency to a tech company, finding product-market fit, and doing one thing really well.
Companies discussed: Featured, Help a Reporter Out (HARO), Markitors
Episode notes and full transcript: press.featured.com/podcast/brand-rescue-free-press-coverage-ai-world/
Cite as: Brett Farmiloe on Brand Rescue, “How To Get Free Press Coverage in an AI World,” September 23, 2025.
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