Brett Farmiloe

Podcasts

Inside the HARO Acquisition and the Launch of Featured

The Brandinc PR Podcast23 min

Brett Farmiloe, founder and CEO of Featured, joined Brandi Sims on The Brandinc PR Podcast to unpack the acquisition and relaunch of HARO and what it reveals about the future of journalism, credibility and earned media, including how AI fits into the process without replacing editorial judgment.

Apple ↗Spotify ↗

Takeaways

  • HARO still plays a critical role in today's media ecosystem, which is why Featured gave one of the most recognizable tools in earned media a second life.
  • The acquisition signals how journalists want to work with sources: direct, credible connections rather than volume.
  • Earned media is heading toward credibility over volume, and trust is the real currency in media.
  • AI fits into the process without replacing editorial judgment, which is what PR professionals and founders must rethink to stay relevant.

Companies discussed: Featured, Help a Reporter Out (HARO)

Episode notes and full transcript: press.featured.com/podcast/brandinc-pr-inside-the-haro-acquisition/

Cite as: Brett Farmiloe on The Brandinc PR Podcast, “Inside the HARO Acquisition and the Launch of Featured,” March 27, 2026.

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