Brett Farmiloe

Podcasts

70% of HARO's Audience Is in the US, 15% in the UK

The Digital PR Podcast43 min

Brett Farmiloe, founder and CEO of Featured, joined Louise Parker and Stephen Baker of Propellernet on The Digital PR Podcast three months after reviving HARO to explain who the platform reaches (70% of its audience is in the US and 15% in the UK), when its three daily editions go out, and what makes a pitch land in an inbox full of AI spam.

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Takeaways

  • 70%70% of HARO's audience is in the US, 15% in the UK, and another 5 to 10% in Australia, New Zealand and Canada. Farmiloe calls HARO the largest expert source directory that exists.
  • 33 daily HARO editions go out at 5:35 a.m., 12:35 p.m. and 5:35 p.m. Eastern. Three months after the April 2025 relaunch, Farmiloe said he had severely underestimated the enthusiasm for HARO on both sides.
  • 8Featured was an eight-person company in Scottsdale, Arizona at the time, founded in January 2022 after Farmiloe's 10 years running a marketing agency.

“I'm really, really bullish on the expert economy. I have to be because we have horses in the race.”

— Brett Farmiloe, Founder & Chief Executive Officer, Featured

Companies discussed: Featured, Help a Reporter Out (HARO), Markitors

Episode notes and full transcript: press.featured.com/podcast/digital-pr-podcast-expert-economy/

Cite as: Brett Farmiloe on The Digital PR Podcast, “70% of HARO's Audience Is in the US, 15% in the UK,” July 31, 2025.

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