Brett Farmiloe

Podcasts

Featured Acquires HARO: Brett Farmiloe on the Domain Name Wire Podcast

Domain Name Wire

Brett Farmiloe, founder and CEO of Featured, returned to Andrew Allemann's Domain Name Wire Podcast two years after Terkel rebranded to Featured on the domain Featured.com , to explain how the new domain and brand have helped, how the HARO deal came about, and what Featured plans for the service.

Featured.com ↗Apple ↗Domain Name Wire episode page ↗terkel.io ↗

Takeaways

  • April 2025Featured acquired HARO in April 2025, and Farmiloe explains how the deal came about and what Featured plans for the service.
  • July 2023The company rebranded from Terkel to Featured after acquiring the Featured.com domain in 2023, the subject of Farmiloe's earlier appearance on the show (episode 447).
  • 100%The premium domain paid off in credibility with publishers, which is what the terkel.io brand had held back.

“I'm a big believer in what a premium domain does for a brand.”

— Brett Farmiloe, Founder & Chief Executive Officer, Featured

Companies discussed: Featured, Help a Reporter Out (HARO)

Episode notes and full transcript: featured.com/press/podcast/domain-name-wire-featured-acquires-haro

Cite as: Brett Farmiloe on Domain Name Wire, “Featured Acquires HARO: Domain Name Wire Podcast #539,” June 17, 2025.

More conversations