How E-Commerce Brands Get Cited by AI: Brett Farmiloe on High Voltage Business Builders
High Voltage Business Builders34 min
Brett Farmiloe, founder and CEO of Featured, joins Neil Twa on High Voltage Business Builders to explain why earned media drives AI citations, how e-commerce operators can work with publishers' commerce editors, and how to turn store data into stories journalists use.
Takeaways
- Earned media gets cited, owned media mostly does not. In a Featured study of more than 22,000 citations from 405 GEO audits, about 67% of AI citations came from earned media and about 1.4% from brand-owned content.
- Quick AI-visibility tricks fade. A LinkedIn post that opens with the claim you want cited can show up in AI answers within 24 hours, and Reddit citations fell by more than 80% overnight. Consistency every week in your category is what lasts.
- Help commerce editors earn. Publishers' commerce content editors are paid to find revenue. Pitch them a post your product category is missing, or a ranking post your product fits, with an affiliate link.
- Your store data is your story. Package your sales and product-trend data for journalists, then use Featured to match that package with media opportunities.
“If I were running an e-commerce store today, the very first thing that I would do is look at my data, make it interesting and then market it.”
Companies discussed: Featured
Episode notes and full transcript: press.featured.com/podcast/ecommerce-brands-cited-by-ai-brett-farmiloe-on-high-voltage-business-builders/
Cite as: Brett Farmiloe on High Voltage Business Builders, “How E-Commerce Brands Get Cited by AI: Brett Farmiloe on High Voltage Business Builders,” October 13, 2026.