Brett Farmiloe

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Scaling Trust: Featured CEO Brett Farmiloe with Jason Barnard on Fastlane Founders and Legacy

Fastlane Founders and Legacy

Brett Farmiloe, founder and CEO of Featured, joined Jason Barnard, CEO of Kalicube, on Fastlane Founders and Legacy to lay out how entrepreneurs scale trust in the AI era: short expert contributions to the 2,500 publications that use Featured's platforms, timely interviews that AI answers cite, and an audit-first approach to visibility.

Apple ↗YouTube ↗Fastlane Founders and Legacy episode page ↗

Takeaways

  • A 400-character expert contribution is the lowest-lift way into the more than 2,500 publications that use Featured's platforms. Farmiloe weighs time against expected output and calls contributions a low time lift with real upside.
  • Nobody has a definitive answer for getting featured in LLMs, and that isn't stopping anyone. His sequence: audit, define what opportunities exist, act on them, then create your own.
  • There are more marketing agencies than coffee shops in the US. Businesses now have the tools to do PR themselves, and the constraint is time.
  • Quality over quantity is the immediate answer, but don't sleep on quantity. That tension is why 2025 is confusing for marketers; forced to choose, Farmiloe picks quality.

“I don't think that anyone has a definitive answer of how to go get featured in LLMs, but that's not stopping people from trying different things and seeing what works.”

— Brett Farmiloe · Founder & Chief Executive Officer, Featured

Companies discussed: Featured

Episode notes and full transcript: featured.com/press/podcast/fastlane-founders-scaling-trust

Cite as: Brett Farmiloe on Fastlane Founders and Legacy, “Scaling Trust: Nobody Has the Definitive Answer for LLM Visibility,” September 24, 2025.

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