Brett Farmiloe

Podcasts

Connecting Experts With Journalists Through Featured.com: Brett Farmiloe on the HabitStack Podcast

HabitStack

Brett Farmiloe, founder of Featured and the owner who revived HARO, joined Scott Ward on the HabitStack Podcast for a founder-to-founder conversation: the HARO pitch rules, why timing often beats perfect credentials, Featured's inflection point after product-market fit, and the habits that keep a fourth-time founder moving.

HabitStack episode page ↗

Takeaways

  • Be helpful, authentic, relevant and on time, and know that timing often matters more than perfect credentials when a journalist is on deadline.
  • Featured hit product-market fit for earned media and is exploring what else its expert network can do, from disrupting survey incentives to providing fresh human knowledge for training AI models.
  • Talking to customers is the antidote to discouragement, and imposter syndrome persists after success.
  • Farmiloe's operating habits: the Eisenhower Matrix for urgent versus important work, a 15-minute walk every four hours, and the baby fainting goat mentality of moving fast despite potential pitfalls.
  • The HabitStack Podcast, hosted by Scott Ward, is honest, informal conversation with startup and agency founders who are deep in the trenches. This episode was published on November 25, 2025 and runs 38 minutes. Recorded before Featured relaunched Connectively on June 2, 2026, so product details reflect the platforms at the time.

Companies discussed: Featured, Help a Reporter Out (HARO), Connectively

Episode notes and full transcript: featured.com/press/podcast/habitstack-connecting-experts-with-journalists

Cite as: Brett Farmiloe on HabitStack, “Founder to Founder on HabitStack,” November 26, 2025.

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