Brett Farmiloe

Podcasts

Founder to Founder on HabitStack

HabitStack38 min

Brett Farmiloe, founder of Featured and the owner who revived HARO, joined Scott Ward on the HabitStack Podcast for a founder-to-founder conversation: the HARO pitch rules, why timing often beats perfect credentials, Featured's inflection point after product-market fit, and the habits that keep a fourth-time founder moving.

HabitStack episode page ↗

Takeaways

  • Be helpful, authentic, relevant and on time, and know that timing often matters more than perfect credentials when a journalist is on deadline.
  • Featured hit product-market fit for earned media and is exploring what else its expert network can do, from disrupting survey incentives to providing fresh human knowledge for training AI models.
  • Talking to customers is the antidote to discouragement, and imposter syndrome persists after success.
  • Farmiloe's operating habits: the Eisenhower Matrix for urgent versus important work, a 15-minute walk every four hours, and the baby fainting goat mentality of moving fast despite potential pitfalls.

Companies discussed: Featured, Help a Reporter Out (HARO)

Episode notes and full transcript: press.featured.com/podcast/habitstack-connecting-experts-with-journalists/

Cite as: Brett Farmiloe on HabitStack, “Founder to Founder on HabitStack,” November 26, 2025.

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