Brett Farmiloe

Podcasts

DIY PR Pitching to US Media With HARO

Hack Your Own PR

Brett Farmiloe, founder and CEO of Featured and owner of HARO, joined Odette Barry on Hack Your Own PR to show founders and change-makers how to land expert commentary in US media with HARO and Featured, why journalists can spot an AI-generated pitch immediately, and what citations mean for visibility inside LLMs.

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Takeaways

  • HARO and Featured are the DIY route to expert commentary pieces in US media, with no PR budget required.
  • The anatomy of a pitch that cuts through is the HARO acronym: helpful, authentic, relevant and on time.
  • Journalists can immediately spot AI-generated pitches, and Farmiloe has seen every mistake people make when pitching themselves.
  • Citations in the media are what visibility inside LLMs is built on, which sets up a tension between the media industry and AI that founders have to navigate.

“Journalists are the best at AI detection. They can immediately spot AI-generated pitches.”

— Brett Farmiloe, Founder & Chief Executive Officer, Featured

Companies discussed: Featured, Help a Reporter Out (HARO)

Episode notes and full transcript: press.featured.com/podcast/hack-your-own-pr-diy-pitching-us-media/

Cite as: Brett Farmiloe on Hack Your Own PR, “DIY PR Pitching to US Media With HARO,” December 9, 2025.

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