Brett Farmiloe

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Get Quoted by a Human to Be Found by Machines: Featured CEO Brett Farmiloe on the Human-First AI Marketing Podcast

Human-First AI Marketing Podcast

Brett Farmiloe, founder and CEO of Featured and HARO, joined Mike Montague of Avenue9 on the Human-First AI Marketing Podcast to explain the PR opportunity most small and mid-market companies miss: getting quoted in credible outlets is how a brand gets cited in AI models, improves its search visibility and earns trust in sales conversations.

Apple ↗Human-First AI Marketing Podcast episode page ↗

Takeaways

  • Reactive PR is where small businesses should start. Instead of blasting press releases, look for in-progress stories where journalists are already asking for sources.
  • Getting quoted by a human is the best way to be found by machines. Media mentions in trusted outlets raise the odds of being referenced in AI models and cited in search results.
  • AI can scale outreach, but it can't replace original thought. Journalists want human insight, not ChatGPT output, and Featured's platforms detect AI-generated content and surface real voices.
  • A placement's value shows up in sales conversations, where a credible feature builds the trust that moves high-value deals.
  • The Human-First AI Marketing Podcast, hosted by Mike Montague, founder of Avenue9, shows small and mid-sized businesses how to harness AI without losing the human touch. Season 2, episode 66 was published on March 2, 2026 and runs 25 minutes. Recorded before Featured relaunched Connectively on June 2, 2026, so product details reflect the platforms at the time.

Companies discussed: Featured, Help a Reporter Out (HARO), Connectively

Episode notes and full transcript: featured.com/press/podcast/human-first-ai-marketing-featured-in-ai-results

Cite as: Brett Farmiloe on Human-First AI Marketing Podcast, “Get Quoted by a Human, Found by Machines,” March 3, 2026.

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