Brett Farmiloe

Podcasts

Get Quoted by a Human, Found by Machines

Human-First AI Marketing Podcast25 min

Brett Farmiloe, founder and CEO of Featured and HARO, joined Mike Montague of Avenue9 on the Human-First AI Marketing Podcast to explain the PR opportunity most small and mid-market companies miss: getting quoted in credible outlets is how a brand gets cited in AI models, improves its search visibility and earns trust in sales conversations.

Apple ↗Human-First AI Marketing Podcast episode page ↗

Takeaways

  • Reactive PR is where small businesses should start. Instead of blasting press releases, look for in-progress stories where journalists are already asking for sources.
  • Getting quoted by a human is the best way to be found by machines. Media mentions in trusted outlets raise the odds of being referenced in AI models and cited in search results.
  • AI can scale outreach, but it can't replace original thought. Journalists want human insight, not ChatGPT output, and Featured's platforms detect AI-generated content and surface real voices.
  • A placement's value shows up in sales conversations, where a credible feature builds the trust that moves high-value deals.

Companies discussed: Featured, Help a Reporter Out (HARO)

Episode notes and full transcript: press.featured.com/podcast/human-first-ai-marketing-featured-in-ai-results/

Cite as: Brett Farmiloe on Human-First AI Marketing Podcast, “Get Quoted by a Human, Found by Machines,” March 3, 2026.

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