Brett Farmiloe

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AI Is the New Front Page: Featured CEO Brett Farmiloe on In Reality with Eric Schurenberg

In Reality

Brett Farmiloe, founder and CEO of Featured, joined Eric Schurenberg, former CEO of Fast Company and founder of the Alliance for Trust in Media, on In Reality to explain how reputation is now shaped by what AI models say, why HARO scores every pitch for AI authorship, and how more than 3,000 accounts have been banned since the revival.

Apple ↗In Reality episode page ↗

Takeaways

  • AI is the new front page. PR used to get you on the front page of newspapers, backlinks got you on the front page of Google, and now there are many ways onto the front page of AI.
  • 21% of pitches received via HARO are completely AI-generated, and about 35% of journalists opt out of receiving AI pitches entirely. The score sits on every pitch, and the opt-out is one click.
  • Featured has banned more than 3,000 HARO accounts since reviving the platform. Because HARO is newsletter-ad supported rather than subscription-funded, bad acting is a one-click permanent ban with no revenue at stake.
  • About 95% of experts on Featured aren't paying. The other 5%, mostly PR agencies and in-house marketing teams, pay for more usage; Farmiloe describes Featured as an AI for PR platform that helps users find media opportunities and submit pitches.

“AI is the new front page. PR used to get you on the front page of newspapers. Backlinks used to get you on the front page of Google. And now you have a variety of ways to get you on the front page of AI.”

— Brett Farmiloe · Founder & Chief Executive Officer, Featured

Companies discussed: Featured, Help a Reporter Out (HARO)

Episode notes and full transcript: featured.com/press/podcast/in-reality-ai-is-the-new-front-page

Cite as: Brett Farmiloe on In Reality, “AI Is the New Front Page | Brett Farmiloe on In Reality,” May 30, 2026.

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