Brett Farmiloe

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Why the Golden Era of Digital PR Is Just Beginning: Market Movers with Linkifi

Market Movers with Linkifi

Two weeks after HARO's relaunch, Brett Farmiloe, founder and CEO of Featured, joined Nick Biggs and Chris Panteli of Linkifi on Market Movers to tell the behind-the-scenes story of reviving HARO in its original email form, the vetting built to keep spam and link schemes out, and why major outlets were already sourcing through it again.

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Takeaways

  • HARO came back in its purest, original form, a curated email newsletter, kept free of spam and exploitation by manual vetting, community reporting tools and anti-AI-bot measures.
  • Featured and HARO play different roles. Featured offers filtered, targeted pitches; HARO is about direct journalist-to-source connection by email.
  • What's next for HARO: filters, alerts, categories and smarter personalization, without giving up the lightweight, no-login email simplicity.

“HARO isn't just a brand—it's an action. It's helping a reporter out. And demand is overwhelming.”

— Brett Farmiloe · Founder & Chief Executive Officer, Featured

Companies discussed: Featured, Help a Reporter Out (HARO)

Episode notes and full transcript: featured.com/press/podcast/market-movers-how-brett-farmiloe-revived-haro

Cite as: Brett Farmiloe on Market Movers with Linkifi, “Why the Golden Era of Digital PR Is Just Beginning,” May 2, 2025.

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