PR Hacks for Small Business Owners
Marketer of the Day22 min
Brett Farmiloe, founder and CEO of Featured and the new owner of HARO, joined Robert Plank on Marketer of the Day to explain how experts land media features by being concise, credible and consistent, and why real experience beats polish when journalists choose sources.
Takeaways
- Stories get picked up because they're real, clear and timely, not because someone paid for them.
- Featured and HARO both connect experts with media outlets, giving small business owners a route into coverage without an expensive PR retainer.
- Be concise, credible and consistent. That is Farmiloe's formula for landing media features.
- Real experience over fluff: pitch with clarity and confidence, and lead with what you've actually done.
Companies discussed: Featured, Help a Reporter Out (HARO)
Episode notes and full transcript: press.featured.com/podcast/marketer-of-the-day-pr-hacks-for-small-business/
Cite as: Brett Farmiloe on Marketer of the Day, “PR Hacks for Small Business Owners,” July 6, 2025.
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