Brett Farmiloe

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Redefining Digital PR: Featured Founder Brett Farmiloe on the Marketing Quacks Podcast

Marketing Quacks

Brett Farmiloe, founder of Featured, joined Ryan Doser on the Marketing Quacks Podcast in November 2024, before the HARO acquisition, to discuss how businesses can use media placements for SEO benefit, the balance between quality and quantity in PR, and the role of AI in content creation.

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Takeaways

  • Media placements carry SEO benefit, which is why digital PR sits inside a marketing plan rather than beside it.
  • Quality versus quantity is the standing tension in PR efforts, a theme Farmiloe returns to on every show.
  • AI is changing content creation, and it creates new challenges for the industry, including the marketing quacks the show is named for.
  • Featured connects experts with publishers so businesses can earn placements by sharing real expertise.
  • The Marketing Quacks Podcast, produced by Empathy First Media and hosted by Ryan Doser, calls out gimmicks and false promises in marketing. Episode 61 was published on November 11, 2024 and runs 21 minutes; it predates Featured's acquisition of HARO (April 2025) and relaunch of Connectively (June 2026).

Companies discussed: Featured, Help a Reporter Out (HARO), Connectively

Episode notes and full transcript: featured.com/press/podcast/marketing-quacks-redefining-digital-pr

Cite as: Brett Farmiloe on Marketing Quacks, “Redefining Digital PR | Brett Farmiloe on Marketing Quacks,” November 12, 2024.

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