Brett Farmiloe

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Breaking Into Global Media: Insider Tips for Australian Entrepreneurs, with HARO's Brett Farmiloe on Media Magnet

Media Magnet

Brett Farmiloe, founder and CEO of Featured and the owner who revived HARO, joined Liz Nable on Media Magnet, six days into HARO's return, to show Australian and New Zealand business owners how to use the international equivalent of SourceBottle to get quoted by outlets like Fast Company and The New York Times.

Apple ↗Media Magnet episode page ↗

Takeaways

  • Australia and New Zealand are HARO's third-largest user group after the US and the UK. Journalist call-outs go to hundreds of thousands of sources up to three times a day.
  • Six days after the relaunch, hundreds of journalist queries had already come in. Farmiloe's mantra for the rebuild: email by email, day by day, we're getting better.
  • The test for any pitch: if it helps a reporter out, press send; if it doesn't, don't. Quantity doesn't matter; if you truly have value, you are valuable.
  • HARO's history in one line: founded in 2008, acquired in 2010, rebranded as Connectively, discontinued in December 2024, and acquired and relaunched by Featured in April 2025.

“The mantra that we're living by over here is email by email, day by day, we're getting better.”

— Brett Farmiloe · Founder & Chief Executive Officer, Featured

Companies discussed: Featured, Help a Reporter Out (HARO), Connectively

Episode notes and full transcript: featured.com/press/podcast/media-magnet-haro-for-australian-entrepreneurs

Cite as: Brett Farmiloe on Media Magnet, “HARO for Australian Entrepreneurs,” June 27, 2025.

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