Brett Farmiloe

Podcasts

Your New Customer Is AI

PR Yourself37 min

Brett Farmiloe, founder and CEO of Featured and HARO, joined Leah Frazier on PR Yourself to show small businesses how to earn media mentions without a PR firm, with about 175,000 experts and more than 3,000 publishers across Featured and HARO at the time, and a warning that the customer you're now marketing to is AI.

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Takeaways

  • About 175,000 experts were answering questions across Featured and HARO, for more than 3,000 publishers looking for expert voices, as of September 2025.
  • HARO emails go out at 5:30 a.m., 12:30 p.m. and 5:30 p.m. Eastern, free for sources and journalists and supported by newsletter ads; subscribers set 15-minute calendar reminders at those times.
  • Every HARO pitch and Featured answer runs through Pangram's AI detection. The pitch checklist is the HARO acronym: helpful, authentic, relevant and on time.
  • Your new customer is AI. With roughly half of web traffic now bots, Farmiloe frames media mentions as the way a brand gets found by the machines answering customers' questions; one agency client 25x'd its organic search presence in 12 months.

“Your new customer that you're marketing to is AI.”

— Brett Farmiloe, Founder & Chief Executive Officer, Featured

Companies discussed: Featured, Help a Reporter Out (HARO)

Episode notes and full transcript: press.featured.com/podcast/pr-yourself-your-new-customer-is-ai/

Cite as: Brett Farmiloe on PR Yourself, “Your New Customer Is AI,” September 15, 2025.

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