Brett Farmiloe

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Navigating HARO's Relaunch and the Future of Media Exposure, with Brett Farmiloe on PRessing On

PRessing On

Brett Farmiloe, founder and CEO of Featured, joined the hosts of PRessing On: Real Life in Public Relations to talk through the 2025 acquisition and revival of HARO, how Featured connects subject-matter experts with publishers to create ready-to-publish Q&A content, and where media exposure is heading as AI changes PR.

Apple ↗PRessing On episode page ↗

Takeaways

  • In 2025, Farmiloe led Featured's acquisition and revival of HARO, modernizing one of the most iconic brands in media sourcing.
  • Featured connects subject-matter experts with publishers to create ready-to-publish Q&A content, the model that made HARO a natural fit.
  • Before Featured, Farmiloe founded Markitors, a digital marketing agency for small businesses he scaled and sold after 10 years, and ran Pursue the Passion, a national interview tour on career education.
  • The goal is the expert economy: democratizing access to media opportunities so anyone with expertise can be a source.

“Business owners have an abundance of knowledge, but no where to share it. That's why I created a platform where they could show up, and get rewarded for sharing their expertise.”

— Brett Farmiloe, Founder & Chief Executive Officer, Featured

Companies discussed: Featured, Help a Reporter Out (HARO), Markitors

Episode notes and full transcript: featured.com/press/podcast/pressing-on-navigating-haros-relaunch

Cite as: Brett Farmiloe on PRessing On, “Navigating HARO's Relaunch | Brett Farmiloe on PRessing On,” September 17, 2025.

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