Brett Farmiloe

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42 Answers Per Query, with Brett Farmiloe on the Public Relations Review Podcast

Public Relations Review

Brett Farmiloe, founder and CEO of Featured, joined Peter Woolfolk on the Public Relations Review Podcast to walk through how HARO and Featured work after the April 2025 revival: three daily emails, a typical query drawing about 42 answers, and a freemium model that lets any expert answer three questions a month at no cost.

Apple ↗Public Relations Review episode page ↗helpareporter.com ↗

Takeaways

  • 42A typical Featured query draws about 42 answers or submissions. A journalist might use one quote and a publisher might use 10, which is why relevance beats volume.
  • 100%HARO is free for journalists and free for sources, 100% supported by newsletter ads. Sign up at helpareporter.com and three emails a day arrive with journalist requests.
  • 70%70% of the audience is in the US, another 15% in the UK, and 5 to 10% in Australia, New Zealand and Canada. HARO's history in one breath: started in 2008, acquired in 2010, folded into Cision in 2014, rebranded Connectively in 2024, discontinued in December 2024, revived in April 2025.
  • 2,500Featured connects experts with more than 2,500 publishers and runs AI detection on every submission through a partnership with Pangram; Farmiloe describes Featured as a 24/7 personal PR agent.

“HARO is free for journalists, free for sources and is 100% supported by newsletter ads.”

— Brett Farmiloe, Founder & Chief Executive Officer, Featured

Companies discussed: Featured, Help a Reporter Out (HARO), Connectively

Episode notes and full transcript: featured.com/press/podcast/public-relations-review-featured-haro

Cite as: Brett Farmiloe on Public Relations Review, “42 Answers Per Query: How Featured and HARO Work,” September 16, 2025.

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