Brett Farmiloe

Podcasts

AI in PR: The Strategic Edge

PureLogics Pulse23 min

Brett Farmiloe, founder and CEO of Featured and the leader behind HARO's revival, joined Amir Khan on PureLogics Pulse to explain how AI is changing PR, why AI-generated pitches without human oversight damage credibility, and what an effective pitch looks like in 2026.

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Takeaways

  • Human in the loop is what keeps AI from damaging credibility in PR, and Featured and HARO preserve trust by verifying experts and detecting fully AI-generated submissions.
  • An effective pitch in 2026 is personalized, relevant, authentic and timely, and helps the journalist do their job.
  • Featured connects verified experts with journalists and publishers who need credible sources, the platform Farmiloe built after supporting hundreds of small businesses at his agency.
  • AI is a thinking partner for PR workflows, which changes the skills the future workforce needs, from balancing efficiency with trust to keeping quality control human.

Companies discussed: Featured, Help a Reporter Out (HARO)

Episode notes and full transcript: press.featured.com/podcast/purelogics-pulse-ai-in-pr/

Cite as: Brett Farmiloe on PureLogics Pulse, “AI in PR: The Strategic Edge,” March 13, 2026.

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