Brett Farmiloe

Podcasts

The Future of PR: Earned Media, AI in Journalism and Visibility, with Featured CEO Brett Farmiloe on Right About Now

Right About Now

Brett Farmiloe, founder and CEO of Featured, joined Ryan Alford on Right About Now to explain earned media after the HARO relaunch: why sourcing experts is an infinite problem for journalists, why time is the biggest barrier for experts, and how every HARO pitch now carries an AI-detection score that journalists can filter on.

Apple ↗YouTube ↗Right About Now episode page ↗

Takeaways

  • Sourcing experts for stories is an infinite problem for journalism, and the biggest barrier on the expert side is time; most of the world's knowledge isn't on the internet because people haven't had time to share it.
  • Every HARO pitch runs through AI detection, and the score is shown to journalists, who can filter out fully AI-generated pitches with one click; profiles and sources are verified as well.
  • HARO is free for sources and journalists, monetized through text ads in its three-times-daily emails, and Featured subscribers get early access to HARO queries because journalists often need a source before the next edition sends.
  • A Fast Company placement might move your business, or it might not. Farmiloe calls that the biggest misconception about PR: results depend on timing and outlet, so set alerts for your expertise and measure what works.

“Sourcing experts for stories is an infinite problem for journalists.”

— Brett Farmiloe, Founder & Chief Executive Officer, Featured

Companies discussed: Featured, Help a Reporter Out (HARO)

Episode notes and full transcript: featured.com/press/podcast/right-about-now-future-of-pr

Cite as: Brett Farmiloe on Right About Now, “Sourcing Experts Is an Infinite Problem,” September 20, 2025.

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