Cracking the B2B Marketplace Code
SaaS That App37 min
Brett Farmiloe, founder and CEO of Featured, joined Aaron Marchbanks and Justin Edwards of Delta Systems on SaaS That App to explain how he turned a manual PR service into a two-sided SaaS marketplace: the Magic Moments metrics that matter, marketplace equilibrium, and the manual-first, automate-second principle.
Takeaways
- Manual first, automate second. Featured turned manual expert-to-publisher PR processes into scalable software only after doing them by hand.
- Magic Moments matter more than vanity metrics: track the key events that show the marketplace is working for both sides.
- Marketplace equilibrium is crucial: balance the supply of experts and the demand from publishers, and dogfood the product with community feedback.
- Real human knowledge is the differentiator, including giving rejected answers a second life and creating niche media sites to publish them.
Companies discussed: Featured
Episode notes and full transcript: press.featured.com/podcast/saas-that-app-cracking-the-b2b-marketplace-code/
Cite as: Brett Farmiloe on SaaS That App, “Cracking the B2B Marketplace Code,” July 2, 2025.
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