Brett Farmiloe

Podcasts

Cracking the B2B Marketplace Code: Featured CEO Brett Farmiloe on SaaS That App

SaaS That App

Brett Farmiloe, founder and CEO of Featured, joined Aaron Marchbanks and Justin Edwards of Delta Systems on SaaS That App to explain how he turned a manual PR service into a two-sided SaaS marketplace: the Magic Moments metrics that matter, marketplace equilibrium, and the manual-first, automate-second principle.

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Takeaways

  • Manual first, automate second. Featured turned manual expert-to-publisher PR processes into scalable software only after doing them by hand.
  • Magic Moments matter more than vanity metrics: track the key events that show the marketplace is working for both sides.
  • Marketplace equilibrium is crucial: balance the supply of experts and the demand from publishers, and dogfood the product with community feedback.
  • Real human knowledge is the differentiator, including giving rejected answers a second life and creating niche media sites to publish them.
  • SaaS That App, from Delta Systems, is the podcast for people building or thinking about starting a tech-enabled business, hosted by Aaron Marchbanks and Justin Edwards. This episode was published on July 1, 2025 and runs 37 minutes. Recorded before Featured relaunched Connectively on June 2, 2026, so product details reflect the platforms at the time.

Companies discussed: Featured, Connectively

Episode notes and full transcript: featured.com/press/podcast/saas-that-app-cracking-the-b2b-marketplace-code

Cite as: Brett Farmiloe on SaaS That App, “Cracking the B2B Marketplace Code,” July 2, 2025.

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