How to Get Featured With AI, SEO and Digital PR Strategies: Brett Farmiloe on The Long Game with Elijah Murray
The Long Game
Brett Farmiloe, founder and CEO of Featured, joined Elijah Murray on The Long Game, a month before the HARO acquisition, to talk about the role of creativity in AI businesses, why new human data is critical for AI products, and how experts can monetize unique knowledge as publishing changes.
Takeaways
- New data is critical for AI products, and Featured's supply of fresh, human expert answers is the asset.
- Creativity still matters in AI businesses, even as content creation is democratized.
- Knowledge sharing is the need Featured serves, from niche SEO content to monetizing unique expertise.
- Product-market fit came from listening, the founder lesson Farmiloe carried from a 500-client agency and a 300-interview road trip.
- The Long Game is Elijah Murray's podcast of conversations about tech, AI and startups. Episode 76 was published on March 6, 2025 and runs 43 minutes; it was recorded before Featured acquired HARO in April 2025 and relaunched Connectively in June 2026.
Companies discussed: Featured, Help a Reporter Out (HARO), Connectively
Episode notes and full transcript: featured.com/press/podcast/the-long-game-how-to-get-featured
Cite as: Brett Farmiloe on The Long Game, “Get Featured With AI, SEO and Digital PR,” March 7, 2025.
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