Get Featured With AI, SEO and Digital PR
The Long Game43 min
Brett Farmiloe, founder and CEO of Featured, joined Elijah Murray on The Long Game, a month before the HARO acquisition, to talk about the role of creativity in AI businesses, why new human data is critical for AI products, and how experts can monetize unique knowledge as publishing changes.
Takeaways
- New data is critical for AI products, and Featured's supply of fresh, human expert answers is the asset.
- Creativity still matters in AI businesses, even as content creation is democratized.
- Knowledge sharing is the need Featured serves, from niche SEO content to monetizing unique expertise.
- Product-market fit came from listening, the founder lesson Farmiloe carried from a 500-client agency and a 300-interview road trip.
Companies discussed: Featured, Help a Reporter Out (HARO)
Episode notes and full transcript: press.featured.com/podcast/the-long-game-how-to-get-featured/
Cite as: Brett Farmiloe on The Long Game, “Get Featured With AI, SEO and Digital PR,” March 7, 2025.
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