Brett Farmiloe

Podcasts

How HARO Helps You Stand Out

The Real Connect37 min

Brett Farmiloe, CEO of HARO and Featured, joined Tamika Carlton on The Real Connect to talk about relationships, PR and the power of simple conversations: how HARO works behind the scenes, what journalists actually want from sources, and how to use HARO and Featured without losing your voice.

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Takeaways

  • Real connection is still the secret to real visibility, even in an AI-obsessed world.
  • How HARO really works for journalists and sources, and why connection accelerates every startup.
  • AI-generated pitches are a reality on HARO; what journalists actually want is a real source with a real voice.
  • The RV road trip shaped Farmiloe's philosophy on business, and he still believes in walking meetings and being the dumbest person in the room.

Companies discussed: Featured, Help a Reporter Out (HARO)

Episode notes and full transcript: press.featured.com/podcast/the-real-connect-how-haro-helps-you-stand-out/

Cite as: Brett Farmiloe on The Real Connect, “How HARO Helps You Stand Out,” December 4, 2025.

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