Brett Farmiloe

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Fragmented Influence: Why PR Now Means Podcasts, Substacks and Eight Revenue Streams Per Journalist, with Featured CEO Brett Farmiloe on Under Embargo

Under Embargo

Brett Farmiloe, founder and CEO of Featured and the person who brought HARO back, joined Becca Chambers and Parry Headrick on Under Embargo to explain how his team rebuilt trust in journalist-source matching after AI-generated pitches eroded the platform, and why influence has shifted from outlets to individual journalists with eight revenue streams.

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Takeaways

  • 8A working journalist now has as many as eight revenue streams. Media influence has fragmented from outlets to individuals, newsletters and podcasts, so earned media strategy has to follow the person rather than the masthead.
  • 2Journalists split into two camps on AI-generated pitches. One camp filters them out; the other only cares about reaching the right source, which changes how PR practitioners should think about disclosure and effort.
  • 100%Featured rebuilt trust on HARO with AI detection and source verification. After AI-generated pitches and spam eroded quality, every pitch is scored for AI authorship and the score is shown to journalists as a signal.

“Anyone can show up and share their expertise for free on Help a Reporter Out.”

— Brett Farmiloe, Founder & Chief Executive Officer, Featured

Companies discussed: Featured, Help a Reporter Out (HARO)

Episode notes and full transcript: featured.com/press/podcast/under-embargo-fragmented-influence

Cite as: Brett Farmiloe on Under Embargo, “Eight Revenue Streams For Journalists,” March 18, 2026.

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