The Power of Earned Media | Brett Farmiloe on What The Frac?
What The Frac?
Brett Farmiloe, founder and CEO of Featured, joined fractional executives Nicole Zeno and Tamara Laine on What The Frac? to talk about media's role in driving growth, and how experts turn earned media into lasting visibility for their businesses and themselves.
Takeaways
- Earned media drives growth when the expert shows up with real stories, not paid placements.
- Featured is built to amplify voices and stories by connecting experts with the publications that need them.
- A fractional-executive audience: the show breaks down marketing and tech for business owners, CMOs and fractional leaders.
Companies discussed: Featured
Episode notes and full transcript: press.featured.com/podcast/what-the-frac-the-power-of-earned-media/
Cite as: Brett Farmiloe on What The Frac?, “The Power of Earned Media | Brett Farmiloe on What The Frac?,” June 14, 2024.
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