Brett Farmiloe

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The AI PR Hack: Get Backlinks From Journalists, with Featured CEO Brett Farmiloe on The Edward Show

The Edward Show

Brett Farmiloe, founder and CEO of Featured and owner of HARO, returned to Edward Sturm's daily SEO show to demo Featured's journalist-matching feature: paste a press release or an angle, and the tool uses journalist data, past articles and active queries to recommend the reporters most likely to cover it, instead of blasting a media list.

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Takeaways

  • Featured's AI matches a story to the journalists most likely to cover it by analyzing journalist data, past articles and active queries, drawing on a HARO network of journalists.
  • Most PR efforts fail because they prioritize volume over quality. The tool exists to replace mass distribution with targeted pitch recommendations.
  • The HARO response window is roughly two to three hours, and being first doesn't always matter; being the last, best response can work in your favor.
  • Journalists use AI detection and filtering tools on submissions, so never copy-paste an AI-generated pitch without editing it.

“If you want to get covered in news, pitch a journalist and work with them on developing a story.”

— Brett Farmiloe, Founder & Chief Executive Officer, Featured

Companies discussed: Featured, Help a Reporter Out (HARO)

Episode notes and full transcript: featured.com/press/podcast/edward-show-ai-pr-hack

Cite as: Brett Farmiloe on The Edward Show, “The AI PR Hack: Match Stories to Journalists,” February 20, 2026.

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