Brett Farmiloe

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Help a Reporter Out Is Back: This Is the Guy Who Revived It, with Featured CEO Brett Farmiloe on The Edward Show

The Edward Show

Brett Farmiloe, founder and CEO of Featured (formerly Terkel), joined Edward Sturm's SEO show on April 22, 2025, HARO's relaunch day, to explain what he had just bought from Cision on April 15, why the new HARO takes a harder line on spam and fake accounts, and how it would get better email by email.

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Takeaways

  • April 22Featured bought HARO on April 15, 2025, and the relaunch went live on April 22, 2025, after the service had shut down the previous year.
  • Zero Tolerance The new HARO takes a harder stance against spam, fake accounts and low-effort contributions, to protect the journalists on the platform while still giving everybody a voice.
  • 100 M EmailsHARO would iterate email by email, month by month, becoming something better than it was before. HARO has sent 100 million emails in the first year of being back.

“HARO had a year. April 2024 it got rebranded to Connectively. December, it got discontinued. And now here we are in April 2025, and it's back.”

— Brett Farmiloe, Founder & Chief Executive Officer, Featured

Companies discussed: Featured, Help a Reporter Out (HARO)

Episode notes and full transcript: featured.com/press/podcast/edward-show-haro-is-back

Cite as: Brett Farmiloe on The Edward Show, “HARO Is Back: The Guy Who Revived It,” April 24, 2025.

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